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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

As marketers finish their initial emergency adjustments to coronavirus lockdowns, they are starting to think about longer-term plans. While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Here are a dozen-plus studies I’ve seen in the past week, most of which are on-going.

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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Record a short video introducing yourself and your company to potential customers and anyone else who may be interested. This Time, It’s Personal. A few examples. Start Twittering.

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Insight24 - YouTube for B2B Podcasts and Video?

WebMarketCentral

With content in over 30 business and technology categories, Insight24 has been called " YouTube for B2B podcasts, webcasts etc." It's an interesting model, and one likely to work well for ON24, provided they are able to lock in high-quality syndication partners.

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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract. Design in the absence of content is not design, it’s decoration.”

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How to Get More Blog Followers: 14 Proven Ways to Increase your Readers

Optinmonster

You could offer downloadable content like an eBook, white paper guide, or checklist. You can lock in-demand content and make it accessible only to subscribers or members. You simply have to set up an inline form that asks people to sign up and then enable content locking to hide the content that follows it.

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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Record a short video introducing yourself and your company to potential customers and anyone else who may be interested. A few examples. For examples, see the Pitches section on TechCrunch.

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All Online Digital Roads Lead to Google Plus

Biznology

In the last six months, Google has made a lot of progress bringing us all in from the cold: from YouTube , from Google Search , from Picasa, Gmail, Google Apps for Business, Android phones, Google Play, Google Maps, Google Drive, Google Calendar, Blogger, Google Hangout (née Google Talk), Orkut, and even Google Groups.

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