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20 Expert LinkedIn Guides

Webbiquity

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social.

5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Of course, most people using LinkedIn know that there is a robust job search and posting section, but I don’t think many marketing departments are using it to its fullest potential.

28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Image credit: Cox Business.

LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?

Digital B2B Marketing

If so, LinkedIn’s new Sponsored Updates may just change your mind. Up until now, advertising on LinkedIn was just advertising. With great targeting options, LinkedIn was compelling, but advertising opportunities didn’t fit the increasingly social framework of LinkedIn. Social Advertising, With LinkedIn Targeting. Fills the Mobile Gap. Your Turn.

Evangelizing a Content Marketing Program

actually choose to read, watch, and interact with is. than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. Why This Guide 6 III. Content Marketing: Why 7 IV. brands.

This Week in Content Marketing: Will Microsoft & LinkedIn Spur a Content Buying Spree?

Junta 42

In this week’s episode, Robert and I discuss Microsoft’s purchase of LinkedIn and how every media outlet missed the most important angle. Microsoft buys LinkedIn (11:04): LinkedIn has been acquired by Microsoft. In his announcement to employees, LinkedIn CEO Jeff Weiner emphasized that both companies have a common mission to empower people in organizations. Ready?

Fast Forward: Video Content Goes Interactive and Personal

Modern B2B Marketing

This year, watching videos will become more active–and interactive. They’ll weave the viewer’s name, company logo, or LinkedIn picture seamlessly into the video content to draw the viewer into the story and create a unique and memorable experience. Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Whoa, wait a minute, WHAT?! From generic to personal.

3 Social Selling Templates for LinkedIn and Twitter Messaging

Sales Prospecting Perspectives

With social selling gaining momentum for sales professionals, inside sales reps are making their presence known in the digital sphere, specifically on LinkedIn and Twitter. message to specific followers will aid you in getting more sales on LinkedIn and Twitter, but actually, that question assumes that your buyer needs your help; it’s leading. LinkedIn. LinkedIn.

Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects

B2B Lead Generation Blog

In early October, the B2B Lead Roundtable Group , this blog’s LinkedIn group, was recognized as one of the top LinkedIn groups for content marketing. Check it out for yourself here: “ 4 Hottest LinkedIn Groups for B2B content marketing.” thought,  in light of the positive recognition, a “how-to” blog post about developing a LinkedIn group would be apropos.

Definitive Guide to Planning a New Content Initiative

How long do you need to give your audience to interact with your content before. LinkedIn post is enough to make daily deposits in your audience’s “trust bank”. THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. to plan and produce effective content for their respective companies. target.

Why Your Content Plan Must Include Interactive Content

Modern B2B Marketing

Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix. Do our buyers want to see interactive content? OK, but does interactive content work? Period.

Optimize Your LinkedIn Profile With These 10 Key Elements

KoMarketing Associates

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. LinkedIn Summary. LinkedIn Recommendations. LinkedIn Groups.

Has LinkedIn jumped the shark?

Confluent Forms

It wasn''t so long ago that LinkedIn was an important part of my day. believe that LinkedIn has jumped the shark. Your contacts were imagined as people you had interacted with, in a personal or professional setting, so in the beginning you knew that a 2nd or 3rd degree contact was not too far removed from a person that actually knew you both. Has LinkedIn jumped the shark?

5 Ways to Boost B2B Sales Through LinkedIn Social Selling

Modern B2B Marketing

In this blog, I’ll cover five strategies  to use LinkedIn to drive significant revenue for your company: 1. This is especially important to do if your lead is publishing original content on LinkedIn. As you access people’s profiles, on the top right hand side, LinkedIn will automatically find people who you and your prospect have in common. Warm Introductions. Sales b2b

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly.

How to Master Content Marketing on LinkedIn

Hubspot

There are a few different avenues for sharing information on LinkedIn, but which one is the best method? In fact, there are a couple of ways that marketers can leverage LinkedIn's platform for content distribution without having to pay for it. To help you get a better handle on where and how to execute a content marketing strategy on LinkedIn, keep reading. Publish an article.

10 Ideas to Refresh Your B2B LinkedIn Presence Before Summer Vacation

Social Media B2B

As you plan to wrap up big projects before summer vacation, this is the perfect time to focus on one specific social media platform: LinkedIn. In the 2015 Social Media Marketing industry report from Social Media Examiner , 88% of B2B companies use LinkedIn and 41% of them cite it as their most important platform. Most, if not all, of your employees have personal LinkedIn profiles.

Facebook, LinkedIn and Twitter in Plain English

Paul Gillin

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. My goal was to describe in plain English the way these networks provide value to their users and the metaphors they use for interaction. Facebook & LinkedIn. The two most popular social networks – Facebook and LinkedIn – use similar tools and metaphors to provide strikingly different utility. B2B Facebook LinkedIn Social Media social networks Twitter

Inside Sales Training: How Invested Should We Be in Human Interaction?

Sales Prospecting Perspectives

But sometimes, I think we overcomplicate things or lose site of what all of this is about: Basic human interaction. Selling is about people, interactions between people, how we engage people most impactfully. Understanding what drive humans interaction, developing our skills to interact with humans, as humans is sometimes lost in all the stuff we wrap around our sales techniques.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly.

6 Ways B2B Companies Can Replace LinkedIn Answers

Social Media B2B

LinkedIn has announced that they will be shutting down LinkedIn Answers on January 31. This under-utilized area lets anyone with a LinkedIn profile ask questions of the entire social network. If you were using Answers, here are 6 ways you can use LinkedIn to connect with prospects and customers and generate leads: 1. Start and Manage a LinkedIn Group.

Posting This Type of Content Will Get You 90% More Clicks on Your LinkedIn Posts

Haley Marketing

Every time I sit down and begin planning a LinkedIn sharing strategy I battle with what I think will work and what data proves will work. On the other, I have Google Analytics, LinkedIn Insights, and trackable URLs telling me what my audience wants to see, click, and share. On one hand, I try to share content that I think my audience will want to see, click, and share. and Forbes.

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10 Keys for Starting a B2B LinkedIn Group to Generate Leads

Social Media B2B

My friend Tom Skotidas and I recently talked about the keys to starting a LinkedIn Group as a means to generate leads for B2B companies. You can create a closed group or an open group on LinkedIn. The LinkedIn group you build is a community and it needs community management. Let them know the purpose of the group and that their interaction is encouraged.

15 Tips for Getting the Most From LinkedIn Groups

Paul Gillin

I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. The best way to provoke discussion on LinkedIn is to ask questions. LinkedIn is the only major social network that doesn’t permit brands to interact as members. LinkedIn gives you 120 characters for a headline, which is pretty generous. There Are Three Parts Of Any LinkedIn Post. The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn or Facebook post. Ask Questions. link]. 2.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly.

10 LinkedIn Groups Every Entrepreneur Should Follow

Hubspot

Third, LinkedIn groups aren’t exactly scarce. The first two are two popular LinkedIn groups you’ve likely already seen. Intended for interactive advertising and marketing professionals who are actively engaged in social media and community-oriented websites around the world.” If not, perhaps we’ll see you in one of our LinkedIn streams. Second, opinions are ubiquitous.

5 Ways To Use LinkedIn For Prospecting

Jill Konrath's Fresh Sales Strategies Blog

Finding the Prospecting Needle In the LinkedIn Haystack. When we did our 2013 Sales & LinkedIn survey , lots of people shared their thoughts and strategies about how they were using LinkedIn. Since their staff is well trained to keep annoying sales guys away, LinkedIn helps me find them.". Here are 5 ways your colleagues use LinkedIn for prospecting.

Marketri LinkedIn Tip 12: Starting LinkedIn Group Discussions

Marketri

You have become comfortable commenting in response to LinkedIn group discussions and are now poised to do more. Pay attention to your group discussions, as they will help you become more visible on LinkedIn and you want this to be a positive interaction. LinkedIn Groups LinkedIn Tips LinkedInBenefits to Starting a Group Discussion.

How to Optimize Your LinkedIn Profile for Social Selling [Infographic]

Hubspot

But if your LinkedIn profile doesn''t include your three jobs and features a cropped picture of you from prom, you can''t really call yourself a social seller. If you''d like to start a social selling initiative in earnest, then begin by revamping your LinkedIn profile. Don''t ruin great messaging and positive interactions with an outdated, sparse, or inappropriate profile.

9 Examples of Interactive Content to Inspire You

ion interactive

Please note: This was originally published on LinkedIn September 11, 2015. Interactive content is a browser-based digital experience designed for visitor participation. According to Demand Metric research that my company sponsored: 93% of marketers say interactive content is effective at educating buyers. Think quizzes, assessments, calculators, configurators.

6 Rookie Mistakes You Might Be Making on LinkedIn

Hubspot

It seems every day there is more evidence to show that LinkedIn is an incredible tool for creating strategic relationships, boosting your reputation, and generating more leads. If you aren’t getting the results out of LinkedIn that you were hoping, consider asking yourself if you are making any of the following mistakes. Why This Makes Your Connections Cringe. What to Do Instead.

8 Companies Totally Rocking Their LinkedIn Company Pages

Hubspot

Over the past two years, LinkedIn has quickly evolved from a cocktail party for recruiters and job seekers to something much more substantial: an epicenter for content -- particularly branded content. LinkedIn''s evolution began in May 2012 with the acquisition of SlideShare , and it continued with the purchase of news-reader app Pulse. This is LinkedIn done right.

Today’s Facebook Update Changes the Way We Will Interact With Content

Haley Marketing

With Social Pro by Haley Marketing , one of our skilled Social Media Marketing Advisors will take responsibility for developing your organization’s voice on Facebook, Twitter, LinkedIn, and Google+. By The post Today’s Facebook Update Changes the Way We Will Interact With Content appeared first on Haley Marketing Group. Introducing Facebook Reactions. Will this impact my Page?

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

Select Facebook, LinkedIn, and Twitter. Users interact and consume content on each of these social media channels differently. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Here are the specific ones mentioned: Posts with hashtags ( # ) see 60% more interactions on average.

Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability. Acquiring LinkedIn changes that.

5 Ways to Get More LinkedIn Company Followers

Social Media B2B

B2B companies now have the ability to share updates with their followers on LinkedIn. This is the first company page functionality that LinkedIn added that would be more effective with additional followers. To make sure you are ready, here are five ways to increase the number of followers of your company on LinkedIn. 1. Tweet a link to your LinkedIn company page.