I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. My goal was to describe in plain English the way these networks provide value to their users and the metaphors they use for interaction. Facebook & LinkedIn. The two most popular social networks – Facebook and LinkedIn – use similar tools and metaphors to provide strikingly different utility. B2B Facebook LinkedIn Social Media social networks Twitter MORE >>

However, as more data appear on the validity of using sites such as Twitter, Facebook and LinkedIn, companies will be more comfortable devoting part of their budgets to start social media [.]. Interactive Marketing social media Facebook LinkedIn TwitterMany B2B marketers have only dipped their toes in the social media waters because they are still unsure of how to measure the ROI. MORE >>

Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. LinkedIn has an official opinion on connecting up with others. business , linkedin , networking , socialmedia100 , socialnetworks. MORE >>

LinkedIn has announced that they will be shutting down LinkedIn Answers on January 31. This under-utilized area lets anyone with a LinkedIn profile ask questions of the entire social network. If you were using Answers, here are 6 ways you can use LinkedIn to connect with prospects and customers and generate leads: 1. Start and Manage a LinkedIn Group. There are two ways to interact with Groups. Participate in LinkedIn Groups. The other way to create a presence in LinkedIn Group conversations is to participate. Photo credit: Flickr. MORE >>

With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. While Facebook, Twitter, and now Google+ have been generating the most buzz lately in the social media world, LinkedIn is a powerful platform that often gets underutilized or put on the back burner. The truth is, LinkedIn can be extremely useful -- especially when you're aware of all the little hidden tricks that don't get nearly enough exposure as they deserve. 20 Hidden LinkedIn Tricks. Claim your vanity URL. MORE >>