Convince & Convert

MAY 13, 2010

Social media creates kinship between companies and customers, and kinship equals purchase intent. It’s not viral unless it is. Social media allows big companies to act small again. Facebook Fan Pages are email newsletters with smaller pictures. Linkedin is for people you know. Facebook is for people you used to know.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

JULY 26, 2010

Basically, it’s everyone’s intention to tell their story and to share it. Here’s how it works: People come to PitchEngine to get the word out about something. The Idea: “Co-op SEO&# The terminology came from one of our developers (Thanks, Dave ), but the model has been in place since our inception.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

MAY 11, 2010

At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

APRIL 28, 2010

I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&# In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.).

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

FEBRUARY 5, 2010

Intentional? It seems the rest of us are all over the place. sara22 Hi Jay, I'm loving option 3, and it looks like it's in the lead so far. Have to say though, when I first saw the picture, I thought you were mock shooting yourself in the head. link] david horne digging the overall look of Option 2.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

MARCH 4, 2010

It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. What’s the Point? The first step in that process of course is knowing why it is that you’re blogging.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

APRIL 20, 2010

The use of 8-word search queries grew 22% in the past year alone. Search Query Length Signals Intent While there is often more volume for one and two word searches, the longer searches are generally much more specific, indicating consumers that are farther along in their intent to purchase.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

APRIL 15, 2010

But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Now I must dig a bit and clarify what those intentions truly are. But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Thanks for the homework~!

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Unbounce

NOVEMBER 5, 2020

Earn awareness through word of mouth. A little more complicated but doubly effective is through public relations. A well-crafted ad that nails search intent can get your brand at the top of a search results page, letting potential shoppers know that you exist and are ready to meet their needs.

Amazon 144

Amazon eCommerce Paid Content Top of Funnel 144

Convince & Convert

AUGUST 2, 2012

It’s a triumph of public relations, which doesn’t make it less of a triumph. I find it fascinating that the social media agency is leading this convergence initiative, when for all intents and purposes they have less amplification, less audience, less reach than their counterparts on the paid and owned side.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Convince & Convert

AUGUST 11, 2010

It will also be nice to be near my friends (and clients) at ExactTarget and Compendium Blogware , in Indy. So, Bloomington it is. Candidly, I’m scared to death. As a friend told me recently, “not many people would intentionally blow up a great situation in the hopes of finding a better one.&# Traveling mercies to you and yours.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

MARCH 3, 2010

Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. With customer service & public relations becoming blurred thanks to Social Media, it's a great detriment to ignore the movement.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 1, 2010

That certainly was not my intention. That certainly was not my intention. I'm not disagreeing with your analysis, because you obviously know what you're doing…I'm just wondering if this sends the right message. link] jaybaer I appreciate the comment Nathan, and I'm sorry if you felt I was being elitist.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

SEPTEMBER 21, 2010

It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. Social Media 101 Explained by the Best Fishing Analogy EVER =-. It was FREAKY. link] Jason Baer Thanks so much.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

APRIL 14, 2010

Our intentions to help are genuine, but yes, there is that indirect marketing piece. Our intentions to help are genuine, but yes, there is that indirect marketing piece. Our intentions to help are genuine, but yes, there is that indirect marketing piece.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

JUNE 22, 2010

Experimenting with social media to appease your communicator or be like the “cool kids&# is bound to fail if there's no real intent or effort (or resources) behind it. Until folks have their ah ha moment, it's very easy for them to dismiss social media.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Biznology

APRIL 10, 2014

It’s one thing to have an editorial calendar, but organizing your online marketing programs including organic search, paid search, social marketing, public relations, and email marketing is essential to getting the most out of all your content publication efforts. Social media is word-of-mouth marketing online.

Paid Search Agency 80

Paid Search Agency Optimization Process Work Management 80

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. In fact, social media can be MORE transformative for a B2B company than a B2C company. Isn't the same for b2c though? I'm just a little confused.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MAY 20, 2010

[link] Mark Allen Roberts Great post, What you are discussing is consistent with; branding with intention versus Branding by default as I discuss in my eBook: Branding backwards. We must set out with intention. We must set out with intention. We must set out with intention. We must set out with intention.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Webbiquity

JULY 26, 2010

Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Dianna Huff ( @diannahuff ). Mike Moran ( @MikeMoran ) + others.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

FEBRUARY 9, 2010

The intentions are surely pure, but because of mixed agendas, wires get crossed. Because, unlike newspapers or bloggers or ‘friends,’ gravity has no agenda of its own. It’s a constant. It can be relied on 100% to do what gravity does. The other stuff?

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

MAY 3, 2012

It doesn’t measure your influence through email, through word-of-mouth marketing, through publishing, whether that be online or offline. I don’t think there’s a whole lot of sinister intent here, but keep in mind that anytime you put something in the hands of human beings, someone’s going to screw it up.

Social Media 114

Social Media Media Paid Search Agency Work Management 114

Convince & Convert

AUGUST 3, 2010

Indeed, the recently announced integration between Facebook and Amazon shows Facebook’s true intentions in this area – to use the social connectivity data that ONLY Facebook has to power massive advances in customization and relevancy of information on the Web at large. sahmreviews Awesome article.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Indeed, the recently announced integration between Facebook and Amazon shows Facebook’s true intentions in this area – to use the social connectivity data that ONLY Facebook has to power massive advances in customization and relevancy of information on the Web at large. sahmreviews Awesome article.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

APRIL 22, 2010

Driving purchase intent through kinship. Driving purchase intent through kinship. [link] jaybaer Spectacular comment Judy. Thank you. It's not a unicorn, it's a horse. And you're right that ultimately it's about humanization. Big companies acting small again. link] jaybaer Spectacular comment Judy. Thank you.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

seo.co

DECEMBER 8, 2020

Algorithms are so advanced now that they’re able to analyze a user’s intention with a search query and produce the results that will most closely meet his/her needs. Sure, online publications related to lawn mowers would be great. Facilitate word-of-mouth marketing. Facilitate word-of-mouth marketing.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Convince & Convert

SEPTEMBER 2, 2010

Social media is word-of-mouth on steroids, and our ability to praise or punish brands with a few keystrokes is satisfying. Kinship creates purchase intent. The fact that you’re in public relations? The fact that you’re in public relations, but grow prize winning roses?

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Biznology

DECEMBER 19, 2017

What we did was called word of mouth marketing. There’s too much money to be made in spycraft, both in online analysis and also in online “field operations” to ever actually stop, take off the mask, reveal the true nature of one’s agenda and intent.

Astroturfing 99

Astroturfing Paid Search Agency Internet Marketing Communities 99

Convince & Convert

SEPTEMBER 20, 2010

Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. But, dig a little deeper into the behavior of the core Twitter audience, and the perspective changes. The actual reach of Twitter is actually double the user base.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

JUNE 16, 2010

There are many other ways to discover latent intent among customers… and tap into their “hidden needs&#. With self-starting intraprenurs doing them (a sense of responsibility & ownership). And with actionable outcomes. And maybe I can write more about them.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120