prospect 
Customer Experience Matrix
JANUARY 20, 2016
Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. That's possible but I haven’t done the research to confirm it.
Heinz Marketing
DECEMBER 9, 2021
Sales intelligence tools over a diverse set of insights for sales teams that eliminate the manual labor involved with creating and tailoring prospect lists for targeting. The intent functionality is one of my personal favorites. Features/functionality: Unearth ideal prospects. Let’s get into it! LinkedIn Sales Navigator.
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Customer Experience Matrix
JUNE 13, 2016
This is a trend that’s been clear for some time; it’s a big part of the intent data and predictive data excitement of the past year or two. It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014.
Jackie Walts
MARCH 6, 2019
I’ve recently found the ability to see better engagement metrics, especially specifics on who opened an email but didn’t click and how prospects interacted with each part of an email. Ditto for diving into platforms like WordPress, ABM technology and some more advanced functions of Salesforce.com. Data modeling has gotten easier too.
Customer Experience Matrix
JANUARY 4, 2012
In particular, LeadFormix infers visitors' “intent” (i.e., LeadFormix combines its behavior analysis with anonymous visitor identification (inferring their company from the IP address), access to external prospect lists and enhancement data, and collaboration with partners and affiliates to share lead access.
Customer Experience Matrix
JUNE 30, 2010
The critical constraint is that volume is limited to 2,500 prospect names, 5,000 emails and 100,000 page views per month. The entry point of $350 per month (for up to 10,000 prospects with unlimited emails and page views) is much lower than the $1,000 to $2,000 starting price of most full-function marketing automation systems.
Customer Experience Matrix
FEBRUARY 21, 2014
Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. This is a major extension beyond traditional marketing automation, which works mostly through email to known prospects. Let’s start with DemandBase.
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