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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to Salesforce.com or let sales people access it withing Active Conversion itself.

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LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation

Customer Experience Matrix

Salesforce.com easily dominates despite the presence of surprisingly capable free products like ZohoCRM and FreeCRM. LeadForce1 launched a solution that uses advanced text analysis to measure user intent, and thus provide much better guidance to salespeople than conventional behavioral analysis.

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Two Minutes with Tim: How to Get Started with Account-Based Marketing

The Mx Group

From predictive tools to social listening, to intent monitoring, to marketing automation and more, ABM takes advantage of the latest B2B marketing strategies and technologies. That makes me wonder: Are CRM platforms, like the Salesforce.com, set up to handle ABM? They can be, but not “out of the box.”

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com.

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CallidusCloud Buys LeadFormix Marketing Automation for $9 Million Cash

Customer Experience Matrix

In particular, LeadFormix infers visitors' “intent” (i.e., Callidus isn’t a sales automation system like Salesforce.com , but it does provide a range of other systems that help sales departments. These include products for hiring, training, collaboration, content distribution, proposals, incentives, quota management, and analysis.

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Take a Sales Guy to Lunch: Bridging the Sales & Marketing Divide

The Point

Companies like Eloqua and Marketo have 1-click integration into CRM systems that make it easy to synchronize marketing and sales processes and lead data. Marketing teams gather, pre-qualify and nurture leads and provide sales with vital updates on the behavior, interests, and intent of prospects, in real-time. Thanks Barbara!

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Lead Liaison Makes Splash in Lead Capture Category at EXHIBITORLIVE 2019

Lead Liaison

Real-time demonstrations emphasized the company’s belief in immediate, intentional, and personalized follow up. The show reinforced the fact that we have an industry-leading solution with distinct competitive advantages that people are craving,” says Jen Worsham, Director of Marketing at Lead Liaison.