article thumbnail

4 Events You Could Have Predicted with ZoomInfo Intent Data

Zoominfo

Let’s break down a few examples to show how intent can be your crystal ball. Intent Data: How it Works Intent data detects what your leads and accounts are actively researching on third-party sites across the web. ZoomInfo covers over 4,500 topics, ranging from sales enablement tools to M&A to private equity.

Zoominfo 130
article thumbnail

Why ZoomInfo is Acquiring Clickagy

Zoominfo

The Leader in Buyer Intent. There is a message that I laid out when we IPO’d earlier this year in my Founder’s Letter that pervades the culture here at ZoomInfo: “that’s good, but it’s not good enough”. Streaming Intent by ZoomInfo and Clickagy. Making Intent Data Actionable. Not good enough.

Zoominfo 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How ZoomInfo Helped Three Customers Propel Their GTM Strategies

Zoominfo

At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales and marketing goals.

article thumbnail

How & Why ZoomInfo Relaunched Its B2B Buyer Intent Data Product

Zoominfo

It’s these periodic breakthroughs that help find underlying beauty in the (data) beast, and lead to exponential returns. . You may be asking yourself: Wait, ZoomInfo launched a new product then acquired a company with a similar use case? Why circle back and polish up a brand new intent engine? value to our customers?

article thumbnail

Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen

Martech

Lead generation for B2B has undergone quite a transformation. But have we deviated too far from sustainable lead generation practices and become too reliant on pay-to-play databases to fuel outbound initiatives? As I often say, a true lead demonstrates intent to discover or purchase your product — yes, it’s that simple.

article thumbnail

Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

But not all intent data is created equal. There are many types of intent data, and an array of providers. Here’s a breakdown of the key types of intent, and an in-depth exploration of what makes ZoomInfo the top-rated buyer intent provider on G2 , the largest peer-review business software platform in the world.

article thumbnail

AI, Automation, Intent: The State of Account-Based Marketing in 2023

Zoominfo

The difference-maker is looking beyond the firmographic data that describes an ideal prospect, and leaning into tell-tale buying signals: website visits, intent topics, job changes, new funding round alerts, and executive changes. Studies have shown the vendor that responds to a lead first has the best shot of winning the deal.