NetLine

DECEMBER 27, 2023

In this post, we are going to take a look at how B2B marketers can effectively integrate intent data into their martech stack to unlock its full potential. We’ve identified four key components of a martech stack that enables marketers to effectively use intent data to its fullest potential.

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Intent Data Intent Data Hygiene Lead Ranking 52

Only B2B

JULY 13, 2023

In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing. In this blog, we will delve into the world of intent data and explore its relevance in enhancing event marketing effectiveness.

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Inbox Insight

DECEMBER 1, 2020

Our latest research highlights that 56% of B2B marketers struggle to ensure that their Sales teams utilize insights from intent data. Misunderstanding the value of third-party intent data. Research shows that 45% of companies use just one source of intent data – either first-party or third-party.

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Intent Data Intent Top of Funnel Demand Generation 125

NetLine

AUGUST 14, 2023

Buyer-level intent data allows sales teams to cut down on the amount of time they spend prospecting, doing cold outreach, and waiting weeks to hear from prospective buyers. Bringing Buyer-Level Intent to Sales Recently, I was speaking with a sales executive who’s been at multiple organizations in a variety of roles.

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Intent Data Intent Touchpoints B2B Sales 52

Heinz Marketing

OCTOBER 13, 2021

There’s been a buzz in the industry around customer intent data. But what exactly is Intent Data? Intent data is specifically an individual’s web content consumption. Types of Intent Data. First-Party Intent Data is the data you collect about your own users.

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Intent Data Intent Top of Funnel Marketing Automation Services 118

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. Enter: intent data. What is intent data? Intent data is information collected about a person’s behaviour online.

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Buyer Intent Intent Data Intent Work Management 118

Inbox Insight

DECEMBER 16, 2020

We’ve already established that every B2B marketer should be leveraging intent data, with 99% of B2B marketers already doing so in some way. Here are the 5 types of intent data that you need to be focusing on if you want your campaigns to bring back greater results. Search intent. Browsing intent. What is it?

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Intent Data Demand Generation Agencies Demand Generation Intent 98

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Why Intent Data is Crucial in Modern Marketing and Sales: Marketing and sales professionals face an uphill battle in reaching and converting potential customers.

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Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

PureB2B

MARCH 31, 2022

Demand generation marketing is a strategy in both passive and outbound marketing that refers to a comprehensive program of initiatives and touchpoints designed to generate awareness of your products or services as a solution to customer pain points. How Intent Data is Changing. Social Triggers.

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Intent Data Demand Generation Agencies Demand Generation Intent 62

DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents What is Intent Data? What is Intent Data?

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Intent Data Intent Intent Leads Intent Signal 52

Inbox Insight

OCTOBER 19, 2020

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data? Source – Inside Intent Data: Unlocking Demand Generation Results.

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PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ?

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Buyer Intent Intent Data Intent Work Management 62

Adobe Experience Cloud Blog

JUNE 9, 2017

We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? How do I use intent data in practice?

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Intent Data Lead Ranking Intent Relevance 134

Albacross

JANUARY 19, 2022

You may have a lot of data: session duration, ICP criteria, and every touchpoint with accounts that you’ve stored in CRM. Truth is: you don’t need more data – You need insights. Intent data is the one. Here are 5 steps to activate your intent data and make your outreach easier. But is that all?

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Intent Data Ideal Customer Profiles Intent Top of Funnel 52

Aberdeen

JANUARY 3, 2020

Today, we’re taking a look at some of the headlines related to intent data and data-driven marketing that stood out in December 2019. Our favorite articles that rounded out 2019 cover topics like the transition away from cookies, the need to accelerate B2B pipelines, tips for data privacy success, and data-driven attribution.

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Intent Data Privacy Intent Multi-Touch Attribution 52

Inbox Insight

NOVEMBER 17, 2020

Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next. It’s all about being in the right place, at the right time, offering the exact solutions that buyers are looking for; and intent signals help you do just that.

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Demand Generation Advertising Channels Multi-Channel Intent Data 98

Martech

MARCH 2, 2022

It’s the touchpoints a buyer experiences before they are tagged and identified in any marketing stack – whether through self-identification, or traditional methods like downloading a whitepaper, form fills or cookies. So, why isn’t intent data enough? Okay… but what is the dark funnel exactly? The result?

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SmartBug Media

MAY 9, 2024

If you don’t plan ahead with the right touchpoints for your leads, you may miss a crucial opportunity to engage with them at the event. To maintain momentum and engagement throughout the pre-show period, an omnichannel approach is necessary for leveraging critical audience touchpoints.

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Trade Show Planning ROI Sales Qualified Leads 59

Heinz Marketing

JULY 20, 2022

Thanks to intent data, including from AI, its even faster and easier to hyper-personalize and scale communications across channels and touchpoints to increase conversions— and revenue! Watch out for a new resource on Intent Data coming soon from the Heinz Marketing team. So again, test, test, test.

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Personalization Marketing AI Copywriting Intent Data 114

Zoominfo

FEBRUARY 5, 2021

Additionally, research shows that more than five touchpoints are required to secure an initial meeting. Reps can gather information about prospects via first-party data, such as their activity on your website (the pages they visited and how long they stayed). That’s where your streamlined, four-stage sales funnel comes in.

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Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Martech

DECEMBER 2, 2021

87% of marketers believe ABM helps them convert more of the pipeline, 86% believe it helps them close more deals, and 83% believe it can deliver intent data that sales can use, according to those surveyed in Renegade’s 2021 State of ABM Report. “If Belief in the sales value of ABM. Image: Renegade. Finding a scalable ABM strategy.

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Zoominfo

APRIL 12, 2021

Target high-value accounts using account-based marketing (ABM) — a strategy-based approach that allows marketing and sales teams to personalize touchpoints throughout the buyer’s journey. . When those MQLs go to sales, reps will know which content drove leads further down the funnel, helping them guide the conversation toward a deal.

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Enterprise Management Work Management Marketing & Strategy Marketing Strategy 189

Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. Intent data is the dataset that provides insight into the customer’s journey.

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Purchase Intent Top of Funnel Purchase Intent 59

Zoominfo

FEBRUARY 5, 2021

Additionally, research shows that more than five touchpoints are required to secure an initial meeting. Reps can gather information about prospects via first-party data, such as their activity on your website (the pages they visited and how long they stayed). That’s where your streamlined, four-stage sales funnel comes in.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Zoominfo

MARCH 6, 2021

For behavioral segmentation, intent data plays a significant role in understanding lead behaviors. However, with streamed data fueling your marketing automation processes, leads will receive content that matches where they are in the buyer’s journey. Behavioral Segmentation.

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Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

SalesIntel

APRIL 25, 2024

This is where intent data comes into play. By leveraging SalesIntel’s predictive intent data you can detect when your target organizations are actively researching solutions, technologies, or competitors.

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Ideal Customer Profiles Work Management Marketing Management Tactics 52

Oktopost

JANUARY 25, 2024

Your customer’s active intent shines through as they engage with you on social media, helping you identify those genuinely interested in building a deeper connection. Social media touchpoints and outreach become key in connecting with your customers throughout their unique journeys. This is exactly where social media comes into play.

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Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Martech

JANUARY 11, 2022

“Unlike first-party website engagement, intent signals are different in the sense that they are collected from third-party applications or a third-party content that I as a brand do not have access to,” he added. Marketers can collect buyer intent data from each place they interact with customers.

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Buying Cycle Intent Buy Intent Signal 117

Only B2B

JUNE 5, 2023

Multi-Channel Engagement: Use a multi-channel strategy to communicate with target accounts at several touchpoints to maximize the impact of ABM. Stay abreast of industry developments and explore innovative tactics in 2023 such as intent data , hyper-personalization, and ABM orchestration platforms to further enhance your ABM strategy.

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Account Based Marketing Tactics B2B Marketing Multi-Channel 77

SalesIntel

JANUARY 12, 2023

Actionable data can be a decision-maker’s mobile number allowing sales to call the same day a decision-maker clicked on several sent email links. Or, actionable data could be Buyer Intent data letting your marketing team know that a specific company is in the market for your product or service.

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Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

Zoominfo

APRIL 12, 2021

Personalize at scale Target high-value accounts using account-based marketing (ABM) — a strategy-based approach that allows marketing and sales teams to personalize touchpoints throughout the buyer’s journey.

Enterprise Management 130

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 130

Zoominfo

MAY 16, 2022

With this technology, marketers can get extremely specific with the signals that trigger selected ads to specific target accounts, saving countless hours that would have been spent manually personalizing each touchpoint in the buyer’s journey. This will make your automation solutions run smoothly and your salespeople happy.

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Marketing Automation Services Budget Programs Zoominfo Work Management 130

Inbox Insight

AUGUST 27, 2020

In doing so, this would aim to generate ROI with prospects through ensuring the relevant audience had received multiple digital touchpoints. By utilizing bespoke intent technology, firmographic and profile data, Inbox Insight were able to ensure engagement with the right target audience for Automation Anywhere.

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Lead Ranking Content Marketing Planning Lead Scoring 89

Inbox Insight

APRIL 19, 2021

Different data points cut different perceptions of your audience – but which viewpoint will give you the most accurate assessment of your market? Our research revealed action intent data (61%) closely followed by search intent (60%) are the most popular insights used to inform segmentation criteria. Final thought.

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Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

Aberdeen

JANUARY 3, 2020

Today, we’re taking a look at some of the headlines related to intent data and data-driven marketing that stood out in December 2019. Our favorite articles that rounded out 2019 cover topics like the transition away from cookies, the need to accelerate B2B pipelines, tips for data privacy success, and data-driven attribution.

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Intent Data Privacy Intent Multi-Touch Attribution 16

PureB2B

MAY 30, 2022

First-party data such as website visits, social listening, marketing engagement metrics, and sales intelligence are used to identify prospects showing active interest in the product or solution. ABM allows businesses to build more robust and accurate lists using a combination of multi-source intent data and technographic installs.

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Account Based Marketing ABM Work Management Touchpoints 62

Televerde

FEBRUARY 23, 2021

Let’s start by breaking down the essential tech tools you need to run an effective ABM strategy across all touchpoints. A CRM is an essential starting point for managing your key accounts, integrating your other account-based marketing tools, and syncing data. Intent Data for Account-Based Marketing. Who can you trust?

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Account Based Marketing Marketing Budget Budget Programs Marketing & Strategy 75