Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. Image: For sales and marketing teams to be effective, they need to work together to engage contacts in personalized ways.

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Account Based Marketing ABM Webinar Metrics Marketing & Strategy 144

Heinz Marketing

OCTOBER 13, 2021

By Payal Parikh , Director of Client Engagement at Heinz Marketing. There’s been a buzz in the industry around customer intent data. It’s the next shiny object that is luring B2B marketers so they can gain and provide more insights into their prospects and have a better shot at closing a deal. Types of Intent Data.

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Intent Data Intent Top of Funnel Marketing Automation Services 120

Strategic-IC

JULY 28, 2021

What lies at the heart of ABM? What makes it so different from B2B Marketing? One thing that makes ABM unique. One thing that makes ABM such a compelling go-to-market strategy. What’s ABM? It’s all about treating an account as a market of one. How to build a unique Account experience?.

Account Based Marketing 62

Account Based Marketing Personalization Paid Search Agency Ideal Customer Profiles 62

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ‍ Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time. Enter: intent data.

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Buyer Intent Intent Data Intent Work Management 118

Televerde

FEBRUARY 23, 2021

You can’t read anything about B2B marketing trends or strategies these days without seeing something about account-based marketing. 92% of B2B marketers say they have an ABM strategy in place, with most launched in only the last five years. Intent Data for Account-Based Marketing.

Account Based Marketing 75

Account Based Marketing Marketing Budget Budget Programs Marketing & Strategy 75

NetLine

DECEMBER 27, 2023

In this post, we are going to take a look at how B2B marketers can effectively integrate intent data into their martech stack to unlock its full potential. We’ve identified four key components of a martech stack that enables marketers to effectively use intent data to its fullest potential.

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Intent Data Intent Data Hygiene Lead Ranking 52

Only B2B

JULY 13, 2023

In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing. In this blog, we will delve into the world of intent data and explore its relevance in enhancing event marketing effectiveness.

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Inbox Insight

DECEMBER 16, 2020

We’ve already established that every B2B marketer should be leveraging intent data, with 99% of B2B marketers already doing so in some way. Here are the 5 types of intent data that you need to be focusing on if you want your campaigns to bring back greater results. Search intent. Browsing intent.

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Intent Data Demand Generation Agencies Demand Generation Intent 98

The Point

JUNE 20, 2018

In marketing circles, there’s little argument these days that a well-planned, well-executed Account-Based Marketing (ABM) strategy can pay real dividends. Which, in turn, begs the question: are there shortcuts to ABM? Target account campaigns. In most cases, the answer is no.

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Account Based Marketing ABM Multi-Channel CPL 168

Inbox Insight

DECEMBER 1, 2020

Our latest research highlights that 56% of B2B marketers struggle to ensure that their Sales teams utilize insights from intent data. Though Sales and Marketing have notoriously operated in silos, doing so can be detrimental to lead nurture. Misunderstanding the value of third-party intent data.

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Intent Data Intent Top of Funnel Demand Generation 124

The Mx Group

MARCH 26, 2018

This is the second post in our Operationalizing ABM series. Click here for the post on account identification. Gathering account insights for account-based marketing is a critical factor for success, but it can feel pretty overwhelming. It may be account-based marketing, but you’re still selling to people.

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Account Based Marketing ABM Planning Webinar Metrics 59

Strategic-IC

FEBRUARY 6, 2023

ABM succeeds or fails by the accounts that you choose to target. Informed by your Ideal Customer Profile, guided by your first- and third-party data, they’re the hub from which to roll out creative strategies and messaging tactics. Lisa is now Chief Marketing Officer at the Arbinger Institute.

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Account Based Marketing ABM P2P Ideal Customer Profiles 62

PureB2B

MAY 30, 2022

The value of account-based marketing (ABM) has often been quantified in terms of its impact on revenue generation. A report from MRP Prelytix , in fact, found that 84% of companies that use ABM have reported positive revenue gains. The CX Benefits of ABM. More Precise Targeting.

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Account Based Marketing ABM Work Management Touchpoints 62

DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents What is Intent Data? What is Intent Data?

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Intent Data Intent Intent Leads Intent Signal 52

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time. What is intent data?

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Buyer Intent Intent Data Intent Work Management 62

LeanData

FEBRUARY 9, 2021

Over the past several years now, marketers and other go-to-market (GTM) professionals have suggested account-based marketing (ABM) motions will be the way of the future, simply because it makes too much sense to discount. So, the data suggests we’ve seen ABM processes move from theory into practice.

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Zoominfo

MARCH 6, 2021

For behavioral segmentation, intent data plays a significant role in understanding lead behaviors. Marketers might create a customer segment based on website activity, such as visits to a product page or watching customer success videos. Account-Based Marketing Segmentation. Behavioral Segmentation.

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Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

QuanticMind

JANUARY 21, 2020

The best way B2B businesses address this issue is with an account-based marketing (ABM) approach. What is Account-Based Marketing? Account-based marketing is a strategy that focuses on the success of the entire customer experience, both pre and post-sale. Intent data .

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Account Based Marketing Demand Generation Agencies Demand Generation Lead Scoring 52

Inbox Insight

OCTOBER 19, 2020

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data? Source – Inside Intent Data: Unlocking Demand Generation Results.

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Intent Data Demand Generation Intent Demand 98

Aberdeen

JANUARY 3, 2020

Today, we’re taking a look at some of the headlines related to intent data and data-driven marketing that stood out in December 2019. When choosing a third-party data provider, it’s important to understand how they collect information and whether or not they are compliant with the latest data privacy regulations.

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Intent Data Privacy Intent Multi-Touch Attribution 52

Inbox Insight

APRIL 19, 2021

of B2B marketers that don’t calculate TAM to identify opportunities, you may also find yourself in the 49% that struggle to find the right audience intelligence to accurately segment your audience. As with 54%, this can impact on the reach and scale of your target account list (TAL). If you are one of the 38.5%

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Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

Conversica

OCTOBER 21, 2021

While 87% of marketers and salespeople believe in ABM’s efficacy, only 43% of marketers and 49% of salespeople are using intent data to personalize account outreach as both departments operate in silos. Notably, 74% of ABM practitioners within the study have been practicing ABM for three or more years.

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Account Based Marketing Enterprise Management Customer Surveys Work Management 52

DemandBase

MARCH 5, 2019

It’s year two of your ABM effort, and after several solid pilots – the leadership has recognized your success. You’re ready for ABM 2.0. ABM tech investments can be broken into four (unofficial) categories: target account data, omnichannel swarm, marketing and sales orchestration, and account-level measurement.

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Account Based Marketing ABM Advertising Agencies DemandBase 106

Zoominfo

APRIL 12, 2021

Target high-value accounts using account-based marketing (ABM) — a strategy-based approach that allows marketing and sales teams to personalize touchpoints throughout the buyer’s journey. .

Enterprise Management 189

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 189

6sense

DECEMBER 17, 2021

Account-Based Marketing provides a cure to this challenge. Industry-leading account engagement platforms (like 6sense) continuously identify and analyze buyer-intent data in ways that can demystify the sales process. ABM eliminates guesswork. Bringing Certainty — and Accuracy — to Sales Interactions.

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Account Based Marketing Relevance ABM Conversion 62

Engagio

JANUARY 7, 2019

For the third year in a row, we bring you the “prophets of profit” where we ask some of the top thinkers in B2B marketing what they believe the future holds for Account Based Marketing. These trailblazers offer their predictions of trends in the B2B marketing world for 2019.

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Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Zoominfo

MARCH 5, 2021

Something to think about: According to Folloze, 77% of B2B sales and marketing professionals believe personalized marketing experiences make for better customer relationships. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo What Are Key Segments in Marketing?

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Segmentation Account Based Marketing Lead Scoring Lead Ranking 100

Inbox Insight

MARCH 4, 2019

Account-Based Marketing (ABM) is here to stay, that much is clear. Its allure is evident; hand-pick the specific organizations you wish to sell to, ensure your marketing efforts are hyper-targeted, drive engagements that ultimately end in profit. Mistake #1: Unsustainable Target Account Lists.

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Demand Generation Account Based Marketing ABM B2B Marketing 65

FunnelEnvy

SEPTEMBER 18, 2023

In a time when empathy and personalization are more crucial than ever for funnel performance, teams must develop a granular view of the buyer’s points and journey through touchpoints to a sale. A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent.

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Buyer Personas Marketing AI Account Based Marketing B2B 67

Circle Studio

NOVEMBER 24, 2020

But marketing automation is making a comeback and the software is projected to more than double in sales (from 6.08B to 16.87B) over the next five years. AI-Powered Marketing. Buyer Intent Data. Dominance of Account-Based Marketing (ABM). ABM isn’t just for new customer acquisition.

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Paid Content Planning Marketing AI Trends 193

Zoominfo

APRIL 12, 2021

Personalize at scale Target high-value accounts using account-based marketing (ABM) — a strategy-based approach that allows marketing and sales teams to personalize touchpoints throughout the buyer’s journey.

Enterprise Management 130

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 130

SalesIntel

JANUARY 12, 2023

Actionable data can be a decision-maker’s mobile number allowing sales to call the same day a decision-maker clicked on several sent email links. Or, actionable data could be Buyer Intent data letting your marketing team know that a specific company is in the market for your product or service.

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Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

Zoominfo

MAY 16, 2022

So while B2B marketers will try to get more tech-savvy, they’ll continue to waste money and fall into the same old trap if their data is not up to par. ZoomInfo MarketingOS Finally, ABM with data you can trust. If you take one thing away, let it be this: Invest in good data , and the rest will fall into place.

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Marketing Automation Services Budget Programs Zoominfo Work Management 130

Strategic-IC

JUNE 26, 2018

Running an Account-Based Marketing (ABM) pilot ahead of a larger campaign can be an effective way to trial, optimise and benchmark activities. So what should a successful ABM pilot campaign consider? Why ABM, Why Now? Related: Should you run an ABM pilot ahead of a full campaign investment?

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Account Based Marketing ABM Marketing Automation Services Effectiveness 48

Madison Logic

SEPTEMBER 21, 2023

When used as part of a comprehensive data-driven, multi-channel account-based marketing (ABM) strategy, display ads are critical in reinforcing key messaging and delivering content to target accounts. Utilize multiple data sources to target the right accounts.

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Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. Intent data is the dataset that provides insight into the customer’s journey.

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Purchase Intent Top of Funnel Purchase Intent 59

Televerde

OCTOBER 19, 2020

Using behavioral data and intent data, you can create a personalized content experience with AI. 84% of B2B marketers say they used AI in 2020 – up from just 29% in 2018. An AI-driven interactive experience is ideal for ABM strategies because it can detect when someone from a target account visits your website.

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Marketing AI Trends Account Based Marketing Buyer's Journey 145