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The Truth About Intent Data

Rev

When I first heard about third-party intent data five years ago, I loved the idea. While I still encourage the use of this data source, I have a feeling the hype train might be steaming you off the edge of a steep cliff. To be sure, intent data should be one of many signals marketers use to identify when companies are in market.

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Intent Data: A Direct Line into Prospects Ready to Buy Your Product or Service

SmartBug Media

That, in a nutshell, is “intent data.”. It’s not as simple as a magical button on your browser homepage—but it is a very real set of data analytics based on consumer behavior across the web (not just on your website) that: Gives you a front-row seat to live buyer activity, shows you the buyer’s pain points.

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New ways to identify B2B buying group members

Martech

After that, you can build and orchestrate campaigns via Demandbase’s B2B advertising DSP (demand-side ad platform), third-party ad channels like LinkedIn, Meta or Google and your own marketing automation channels, like HubSpot, Marketo, Sendoso and others. The BDR team then goes in to verify, validate and expand the group members.

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Kazoo implement 6Sense’s account engagement platform to drive engagement and results

ClickZ

Combined with Company Surge ® Intent data, outbound SDRs saw a significant increase in prospect reply rates. Kazoo selected 6Sense’s Account Engagement Platform based on its expertise in the market and its underlying data infrastructure.

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Strike Gold: How to Find Leads with External Intent Data

Adobe Experience Cloud Blog

Enter external intent data. Much like a FICO score provides a holistic view of a customer’s credit history by using collectively shared information from different banks, external intent data provides a business with an understanding of what an individual, a department, or a company in a specific location is most interested in.

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The 2023 B2B Data Buyer’s Guide For Marketing Leaders

SalesIntel

Actionable data can be a decision-maker’s mobile number allowing sales to call the same day a decision-maker clicked on several sent email links. Or, actionable data could be Buyer Intent data letting your marketing team know that a specific company is in the market for your product or service. become an MQL).

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What Mid-market Companies Need To Know About Buying B2B Data In 2023

SalesIntel

Technographic Data: Technographic data contains technologies that are used by the target accounts/companies, such as: SAP Salesforce Marketo Google Analytics Recently added technologies, and so on. Strategic data frequently includes technology that clients are attempting to obtain. The information is collected in bulk.