Madison Logic

OCTOBER 20, 2021

“Working together, Marketo, Bizible, and Madison Logic can make the B2B Marketer the driving force for growth and change in the enterprise.” Kader, SVP Strategy and Alliances, Marketo. About Marketo Inc. Marketo, Inc., ” T.K.

Marketo 52

Marketo Account Based Marketing Marketing Automation Services Advertising Agencies 52

Adobe Experience Cloud Blog

JULY 7, 2017

Social media intent data can help fill this blind spot. How is Social Intent Data Used? Using behavioral data to improve lead scoring has been around for years, but until recently, marketers have not had the technology necessary to score social activities. There is no doubt that social media data is noisy.

Lead Ranking 134

Lead Ranking Lead Scoring Intent Data Intent 134

Leadspace

JANUARY 17, 2017

One method that continues to pique interest is Intent Data. Having created numerous products that leverage massive volumes of data in the marketing and sales space, I continue to hear many questions on this subject. So, what is intent data? What do I mean by “topic data”, and where can I get it?

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

KoMarketing Associates

JANUARY 19, 2022

Marketing Automation Platforms Like Marketo and Pardot. One of our favorite solutions at BlueVoyant is our marketing automation tool (we use Pardot , but our team kindly argues with each other on what’s the best tool every week – mine is Marketo ). MarTech Tools That Drive Intent Data. Intent data.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Oktopost

SEPTEMBER 9, 2019

Here at Oktopost, we love Marketo. As always, getting to spend time with the Marketo team was awesome. As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. Marketo always finds a way to take partner events to a new level.

Marketing Automation Services 78

Marketing Automation Services Marketo Enterprise Management Work Management 78

Heinz Marketing

OCTOBER 19, 2019

6 Ways to Supercharge Your ABM With Intent Data. ABM has become an essential part of B2B marketing, here are some great ways to use intent data to supercharge your ABM efforts. Great article via Marketo. The post B2B Reads: Parallels, Intent Data, and Email Behavior appeared first on Heinz Marketing.

Intent Data 44

Intent Data Intent Account Based Marketing ABM 44

SmartBug Media

SEPTEMBER 6, 2019

That, in a nutshell, is “intent data.”. It’s not as simple as a magical button on your browser homepage—but it is a very real set of data analytics based on consumer behavior across the web (not just on your website) that: Gives you a front-row seat to live buyer activity, shows you the buyer’s pain points.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Engagio

JULY 31, 2017

The role of intent data in Account Based Marketing . Intent data is any time-based information that give you clues about individuals’ and organizations’ interests and impending purchases. Broadly speaking, there are two type of intent data. Act quickly on news and trends that affect the opportunity.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Aberdeen

MARCH 1, 2019

This week’s intent data headline installment rounds up stories that discuss industry announcements audience targeting, and retail applications of intent data. The post Intent Data Industry News: ABM, Google, Dynamic Targeting appeared first on Aberdeen. Industry News.

Intent Data 40

Intent Data Intent ABM Account Based Marketing 40

Valasys

APRIL 2, 2019

On March 28 th 2019, Demandbase announced a new level of ABM integration with Marketo Engage so as to provide B2B marketing and sales teams with more flexibility to share accounts and audiences between platforms and between solutions. This new integrated functionality will roll out to Marketo and Demandbase customers in Q2 2019.

DemandBase 53

DemandBase Marketo ABM Account Based Marketing 53

Adobe Experience Cloud Blog

JANUARY 23, 2017

One method that continues to pique interest is intent data. Having created numerous products that leverage massive volumes of data in the marketing and sales space, we get asked many questions about how to best leverage intent data. How to Use Intent Data. Questions to Ask an Intent Data Vendor.

Intent Data 48

Intent Data Intent Lead Ranking Marketing Automation Services 48

Adobe Experience Cloud Blog

APRIL 5, 2016

Enter external intent data. Much like a FICO score provides a holistic view of a customer’s credit history by using collectively shared information from different banks, external intent data provides a business with an understanding of what an individual, a department, or a company in a specific location is most interested in.

Intent Data 48

Intent Data Intent Lead Scoring Lead Ranking 48

Martech

MAY 2, 2024

After that, you can build and orchestrate campaigns via Demandbase’s B2B advertising DSP (demand-side ad platform), third-party ad channels like LinkedIn, Meta or Google and your own marketing automation channels, like HubSpot, Marketo, Sendoso and others. Remarkable. These are promising new developments for B2B marketers all over.

Ideal Customer Profiles 119

Ideal Customer Profiles Buy Marketing Automation Services Work Management 119

EverString

FEBRUARY 22, 2018

The post Q&A: How Marketo’s demand-gen team uses intent data appeared first on EverString.

Intent Data 48

Intent Data Intent Demand Bombora 48

ClickZ

DECEMBER 18, 2020

Combined with Company Surge ® Intent data, outbound SDRs saw a significant increase in prospect reply rates. Kazoo selected 6Sense’s Account Engagement Platform based on its expertise in the market and its underlying data infrastructure.

Bombora 98

Bombora Intent Data CMO Marketo 98

DiscoverOrg

JANUARY 8, 2019

You’ll also need an ops person who can plug good data into systems and operationalize it. For example, the way Einstein feeds into Marketo or Outreach. When you see how predictive intent data works, it’s like you can’t believe it exists and we’re not using it. What will that take? They have to believe it’s a real thing.

Intent Data 149

Intent Data Intent Signal B2B Intent 149

Engagio

SEPTEMBER 29, 2023

In my time at Marketo I found that I could generate 50% more qualified sales leads at 33% lower cost by nurturing my not-yet-ready-to-buy prospects. Prospects in an early stage such as Awareness or Engagement are nurtured through our Marketo marketing automation platform.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Martech

FEBRUARY 8, 2022

With the acquisition comes 160 million B2B records specific to the tech industry, as well as the company’s Demandcentr system, which monitors behavioral context and builds purchase intent around specific contacts. Selling Simplified’s customers include agencies and B2B brands, such as Juniper Networks, Mediacom and Marketo.

Purchase Intent 83

Purchase Intent Digital Transformation Acquisitions Intent Data 83

SalesIntel

JANUARY 12, 2023

Actionable data can be a decision-maker’s mobile number allowing sales to call the same day a decision-maker clicked on several sent email links. Or, actionable data could be Buyer Intent data letting your marketing team know that a specific company is in the market for your product or service. become an MQL).

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

Aberdeen

MARCH 17, 2020

For some time now, intent data combined with ABM has been a recipe for success — but it isn’t as easy as you may think. What intent and behavioral data are supposed to do is point to commonalities that businesses have on their way through a buyer journey. And oversimplifying it may just be your downfall.

Account Based Marketing 64

Account Based Marketing ABM Intent Data Intent 64

SalesIntel

JANUARY 26, 2023

Technographic Data: Technographic data contains technologies that are used by the target accounts/companies, such as: SAP Salesforce Marketo Google Analytics Recently added technologies, and so on. Strategic data frequently includes technology that clients are attempting to obtain. Try it before you buy the subscription.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

Zoominfo

FEBRUARY 8, 2022

With the breadth and depth of data we provide, marketers can drive qualified demand for their businesses like never before. This includes real-time intent data that notifies marketers when prospects are researching keywords relevant to their business, which helps them identify not only whom to contact, but when to contact them.

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Zoominfo

MAY 9, 2022

Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says. Platforms such as ZoomInfo Engage also offer intent data , including such potential buying signals as prospects’ visits to specific websites, to further contextualize your reps’ calls and maximize the likelihood of a closed deal.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Adobe Experience Cloud Blog

JUNE 26, 2019

While this information is useful for gaining a high-level view of who your ideal account is for targeting, it needs to be combined with other data types to become useful. . Intent data. Intent data identifies accounts that are actively searching or engaging with content related to your service or products.

Ideal Customer Profiles 133

Ideal Customer Profiles Profiling Paid Content Account Based Marketing 133

SalesIntel

JANUARY 15, 2024

Technographic Data: Technographic data contains technologies that are used by the target accounts/companies, such as: SAP Salesforce Marketo Google Analytics Recently added technologies, and so on. Strategic data frequently includes technology that clients are attempting to obtain.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Adobe Experience Cloud Blog

JUNE 12, 2019

Using a shared account strategy, the two teams can use large volumes of data to define ideal account profiles and then select the accounts in your database that match these profiles based on 3rd party fit and intent data, and your first party marketing engagement data. AI can also improve your customers’ experience.

Account Based Marketing 133

Account Based Marketing ABM Ideal Customer Profiles B2B 133

Scoop.it

OCTOBER 5, 2023

Source: Marketo That’s why you should thoroughly examine the topic before getting to implementation. This process has become even more straightforward with the appearance of intent data. Case study 3 Marketo’s “ABM Playbook” campaign is another example of a successful ABM strategy.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Heinz Marketing

SEPTEMBER 30, 2022

Also includes Bombora for intent data, or ABM platforms like DemandBase, Terminus, RollWorks, and 6sense. This includes behind the scenes, day-to-day tools and technology that help the marketing and sales efforts run smoothly. . How are you using them?

Ideal Customer Profiles 119

Ideal Customer Profiles Work Management Planning Marketing Automation Services 119

Valasys

MARCH 6, 2019

On February 27 th 2019, New York-based B2B purchase intent data provider and account-based marketing platform, Madison Logic , launched Journey Acceleration. This is done through deep integrations with Marketo and Salesforce combined with firmographic and intent data.

Top of Funnel 49

Top of Funnel Account Based Marketing ABM Intent Data 49

Leadspace

NOVEMBER 6, 2019

In a webinar earlier this year, Paul explained how this groundbreaking initiative is transforming the way Extreme Networks drives sales, by harnessing the power of intent data together with cutting-edge data management capabilities — powered by Leadspace ( watch the webinar here ). End the Year with Leadspace.

Bombora 79

Bombora B to B Enterprise Management Intent Signal 79

SalesIntel

MARCH 1, 2024

Main features: Conversational Intelligence for enhanced sales conversations Automatic synchronization of contacts and interactions to your CRM Prediction using modeling for smart lead targeting Cross-channel marketing enabled by website visit tracking Read About – Zoominfo Alternatives Seamless – Real-time Data Intelligence Seamless.AI

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

SalesIntel

AUGUST 2, 2023

Main features: Conversational Intelligence for enhanced sales conversations Automatic synchronization of contacts and interactions to your CRM Prediction using modeling for smart lead targeting Cross-channel marketing enabled by website visit tracking Read About – Zoominfo Alternatives Seamless – Real-time Data Intelligence Seamless.AI

Lead Ranking 40

Lead Ranking Zoominfo Lead Scoring Intent Data 40

Engagio

JANUARY 27, 2021

And before that he created and co-founded the popular marketing automation software Marketo. In just five short months, he’s led the integration of the B2B, DSP, intent data, and machine learning technology of Demandbase with the marketing automation-based platform of Engagio. From Should I buy this?

CPO 71

CPO DemandBase Account Based Marketing ABM 71

DealSignal

AUGUST 7, 2023

. – Source: TRUSTPILOT.com Data Types Data Types: DealSignal DealSignal offers an extensive array of valuable data types, catering to diverse business needs. Among these are contact data, account data, intent data, technographic data, and funding data, ensuring businesses have a comprehensive toolkit at their disposal.

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52

Adobe Experience Cloud Blog

JULY 13, 2018

Accounts most likely to buy: Intent data, or data sets that consist of people who have demonstrated a strong likelihood to be in-market for a specific product or service category, is becoming widely available across both the B2C and B2B spaces. However, not all intent data is created equal.

Marketing AI 113

Marketing AI Ideal Customer Profiles Trends Paid Search Agency 113

Metadata

FEBRUARY 24, 2021

This year also brought the integration with G2 Buyer Intent data , available to mutual customers through G2’s integration hub. help marketing teams generate a high velocity of actionable leads by targeting ads at scale to the buying committees of accounts with high buying intent. With this integration, G2 and Metadata.io

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

DealSignal

JULY 17, 2023

The software is lacking in significant features, like a proper intent data implementation , making it unhelpful for most use-cases. Seamless AI’s Data Accuracy is weak and incomplete, leading to higher-than average bounce-rates. DealSignal’s Intent Data is a vital tool for businesses of all sizes and industries.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52