Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

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PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? 97% of consumers research products and services before making a purchasing decision. What is intent data?

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6sense

DECEMBER 9, 2021

But firms, such as LinkedIn, G2, Qualified, and 6Sense, are rolling out and testing solutions to fill the gaps in B2B targeting. Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Joseph Zappa.

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TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. As the industry moves toward a cookieless future, intent data adoption is growing—and it’s not a fad. What is intent data?

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Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. But what’s really impressive is the buyer-level intent data, which has skyrocketed by an incredible 13,609.7%. increase since March 2020, signifies a major change in how we perceive B2B intent data.

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Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. Interests include practices such as global economy, data centers, customer experience, or AI, for example.

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Adobe Experience Cloud Blog

JUNE 9, 2017

Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching. How do I use intent data in practice?

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Aberdeen

FEBRUARY 15, 2019

This week’s roundup of intent data industry news and features spans market updates, using AI in B2B marketing , Google’s proposed foray into determining the intent of search-based web activity, and a sales intelligence industry report. G2 Crowd has announced a partnership with LinkedIn this week. Industry News.

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Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Select firmographic data points, such as industry, geography, and revenue, and demographic data points, such as job title and location to narrow down your total addressable market.

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Aberdeen

JUNE 19, 2019

From Facebook to Google, LinkedIn, Instagram, Twitter, YouTube, and beyond, being able to run digital ads effectively is essential to getting in front of the right audience and driving content marketing ROI. How Intent Data Shapes Timing for Digital Ads.

Advertisements 40

Advertisements Advertising Top of Funnel Purchase Intent 40

Aberdeen

SEPTEMBER 16, 2019

It seems like every time you go on LinkedIn, there’s another person calling out some sort of disruptive cold outreach attempt. This is why intent data is so valuable to modern sales prospecting. Modernizing Sales Prospecting with Intent Data. And the stats back this up.

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Valasys

MAY 12, 2020

Priority Engine is TechTarget’s leading purchase intent insight platform and has gained tremendous popularity and prestigious recognition in the B2B industry for a straight third year with this recognition. TechTarget (Nasdaq: TTGT) is a global leader in purchase intent-driven marketing and sales services.

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Aberdeen

JANUARY 10, 2020

Social media sites like Medium, Quora, Reddit, and LinkedIn are all options that could work for a variety of situations. But if you want to avoid wasting your time and effort, you need to have the right data available to create a more specific strategy.

Tactics 72

Tactics Brand Identity Branding Ad Building 72

Binary Demand

MARCH 26, 2024

Step 2: Decoding buyer intent These signals are online actions that indicate potential interest in your offerings. For example, if you sell CRM software, someone visiting CRM comparison websites, searching for CRM reviews, or registering for CRM webinars is showing high purchase intent.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

SalesIntel

JUNE 28, 2022

Buyer Intent data . Your SDRs can utilize buyer intent data to quickly identify and reach ready-to-buy prospects. When given this information, SDRs can identify “in-market” prospects, decipher their purchase intent, and even see what topics they’re researching. Psychographic data.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

Aberdeen

JANUARY 10, 2020

Social media sites like Medium, Quora, Reddit, and LinkedIn are all options that could work for a variety of situations. But if you want to avoid wasting your time and effort, you need to have the right data available to create a more specific strategy.

Tactics 59

Tactics Brand Identity Branding Ad Building 59

Aberdeen

JANUARY 10, 2020

Social media sites like Medium, Quora, Reddit, and LinkedIn are all options that could work for a variety of situations. But if you want to avoid wasting your time and effort, you need to have the right data available to create a more specific strategy.

Tactics 59

Tactics Brand Identity Branding Ad Building 59

Martech

SEPTEMBER 24, 2021

Firmographic data: Provides quantitative business information, including vertical market, company size and number of locations, number of employees, annual revenue and growth. Firmographic data can be sourced from annual reports, LinkedIn and third-party vendors.

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Aberdeen

OCTOBER 29, 2019

He enjoys mentoring young Marketing and Sales professionals and you can connect with him on LinkedIn. Each week on The Intelligent Business Show (TIBS) podcast, our host, Jessie Coan (Aberdeen’s VP of Marketing), will chat with marketers and sales folks who are leveraging data and exploring new ways to find customers and close deals.

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Valasys

FEBRUARY 4, 2020

In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. Conversational AI will assist the marketers with optimal data collection to deliver more consistent customer service.

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Marketing AI Lead Ranking Lead Scoring Personalization 59

SalesIntel

AUGUST 15, 2022

Often, these have a high level of interest, a great fit for your solution, and a strong degree of purchasing intent, putting them near the bottom of the sales funnel. So, getting buying intent signals is vital. Sales-qualified leads, or SQLs, are leads determined as suitable for a follow-up by the sales team.

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TrustRadius Marketing

OCTOBER 3, 2022

To adapt to this shift in buying behavior, brands not only need to consider new avenues such as intent data, but they also need to dig deeper into the best intent data sources for prospecting new customers. Intent data is a powerful resource that can help brands reach some of their most valuable prospects in the market.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

Valasys

JANUARY 23, 2020

for a well-researched & data-driven approach Adopting a multi-channel strategy Keeping the sales & marketing endeavors integrated & persistent Employing Better Segmentation using Intent Data. Use Intent Data. selected accounts instead of undifferentiated lists Keeping. Optimize the Email Marketing.

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Heinz Marketing

NOVEMBER 22, 2020

Alerts are shown at an account level, for example, “A visitor from Zillow came to your website” It’s up to you to drill into your opted in contacts at that account (or utilize other tools like LinkedIn Sales Navigator) and approach them from there! I’ve only just scratched the surface! com and TrustRadius.

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Martech Advisor

NOVEMBER 15, 2019

To drive home that point, doing a LinkedIn search for people with CRM administrators in their title displayed 445,000 results” 5. Tell us what your favorite sales tech tools are and why, on LinkedIn or Twitter ! For one, CRM solutions require customization if they are to truly be effective for each unique organization.

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Top of Funnel Enterprise Management Trends Marketing Management 82

Heinz Marketing

JULY 9, 2021

Incorporate buyer intent data against a suite of content-targeting and syndication solutions. Develop an informed targeting approach that incorporates real intent from real, in-market professionals. Higher response rates and scores because leads come with recent and relevant purchase intent.

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Paid Content Marketing Automation Services Work Management Marketing Management 136

Aberdeen

MARCH 20, 2019

As such, sales and marketing leads today are not the straightforward action items of yesterday; a lead today that’s based off intent signals requires a bit of homework from the BDRs or sales reps investigating the prospect. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

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Madison Logic

FEBRUARY 28, 2024

Intent data is key to identifying in-market accounts based on their online research and content consumption behavior. Use engagement and intent data to identify where each buyer is and to signal when they have moved to a new stage. Keep in mind that not all personas progress through the funnel at the same rate.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

Aberdeen

NOVEMBER 18, 2019

This is the ideal podcast for those listeners who don’t have a lot of time to listen to an hour-long conversation and instead desire short sound bites on a variety of topics, including: SEO tools, productivity hacks, Google analytics reporting, LinkedIn marketing tips, high-converting landing pages, and more. MarketingProfs.

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Multi-Touch Attribution Marketing Attribution Best Practices Peer-to-peer 63

Terminus

APRIL 21, 2022

Marketers, whether at a bazaar or out in the digital world, find greater success when they shape their marketing strategies using customer data. Rather than looking at eye contact and products being carried underarm, the modern marketer looks at things like resource engagement and purchase intent.

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Madison Logic

DECEMBER 14, 2021

ML Insights unifies three powerful signals under one umbrella to create a holistic view of companies demonstrating the highest propensity to purchase. .” NEW YORK, Dec. “Today’s announcement elevates the account prioritization capabilities of our clients through the proprietary insights provided by Madison Logic.

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Engagio

NOVEMBER 11, 2020

You can’t be account-based when your systems and data aren’t. Think about all the data about your accounts: CRM, marketing automation, anonymous website visits, intent data, advertising impressions, chat, social media, firmographics, technographics, sales touches, and on and on. And almost anything else you can think of.

DemandBase 62

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Inbox Insight

NOVEMBER 23, 2022

As potential leads go about their lives online, they leave digital footprints about their preferences, likes, dislikes and where they are in their purchasing journey. This information is referred to as Intent Data. LinkedIn’s paid advertising strategies include sponsored posts and display ads. Personalize touch points.

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