The Intelligent Business Show, or TIBS, consists of two things: “intelligent businesses” and how to make businesses more intelligent. Check out this week’s episode featuring Max Maurier, Director of Marketing Operations at Malwarebytes that delves into the importance of complete data.
Listen in to this week’s episode as Max dives deep into the power of complete data in making meaningful decisions, and why it’s so important to focus your marketing budget on the right channels to have a tangible impact on sales success.
This Week’s Guest:
“Incomplete data is bad data…You have to assess whether the data you have is a complete enough set to make a meaningful conclusion from.”
Max Maurier is a Marketing Operations professional focused on Marketing Automation and Operations. His goal is to bridge the gap between Marketing and Sales teams via data, systems, processes, and tools in order to improve spend efficiency and revenue. Max is a Marketo Certified Expert and has contributed to success at start-ups, midsized companies, and enterprises. He enjoys mentoring young Marketing and Sales professionals and you can connect with him on LinkedIn.
Each week on The Intelligent Business Show (TIBS) podcast, our host, Jessie Coan (Aberdeen’s VP of Marketing), will chat with marketers and sales folks who are leveraging data and exploring new ways to find customers and close deals. We’ll also be featuring novel and exciting insights from our very own esteemed resident thought leaders. Tune in every other week to learn about the latest innovations and the best tricks from your peers and competitors.
You can also find us on Spotify, iTunes and YouTube, or have the latest episode delivered directly to your inbox by subscribing here.
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