Zoominfo

MARCH 5, 2021

When you get customer segmentation right, you show leads content that gets them excited about buying from you. What Is Customer Segmentation? Customer segmentation is a marketing strategy that organizes buyers into groups. Marketers then use this information to guide their lead nurturing campaigns and GTM strategies.

Segmentation 100

Segmentation Account Based Marketing Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

JUNE 9, 2017

Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching. How do I use intent data in practice?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Adobe Experience Cloud Blog

APRIL 11, 2017

In the past six months at Socedo, we’ve shifted our email marketing strategy from persona-driven campaigns to intent-driven campaigns. Instead of sending broad, content-based emails on a weekly basis that may or may not appeal to our segments, we now develop tailored emails grouped by different topics of interest.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Valasys

APRIL 15, 2020

B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. Hence, effective lead nurturing strategies are crucial to bringing your marketing and lead generation efforts to full fruition.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

The Point

OCTOBER 15, 2019

If your organization is generating plenty of leads but those initial inquiries aren’t converting to sales qualified leads, meetings, or pipeline, a myriad of things could be at fault: 1) sales follow-up may be sub-standard in either cadence, frequency, or message. 2) lead nurturing. Better Lead Nurturing.

Sales Qualified Leads 138

Sales Qualified Leads Work Management Marketing Management Account Based Marketing 138

SalesIntel

MARCH 14, 2024

This data includes industry, company size, location, revenue, and organizational structure. What is Buyer Intent Data? Buyer intent indicates the likelihood or readiness of a prospect to make a purchase. Develop targeted sales strategies and messaging for each segment to maximize effectiveness.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Inbox Insight

NOVEMBER 17, 2020

Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next. It’s all about being in the right place, at the right time, offering the exact solutions that buyers are looking for; and intent signals help you do just that.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

SalesIntel

MAY 13, 2024

Targeted Marketing: Understanding your audience through data analysis is crucial for targeted marketing. By collecting and segmenting customer data, analyzing trends, and creating detailed buyer personas, you can tailor your campaigns to resonate with specific segments’ preferences and behaviors.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Adobe Experience Cloud Blog

JANUARY 23, 2017

One method that continues to pique interest is intent data. Having created numerous products that leverage massive volumes of data in the marketing and sales space, we get asked many questions about how to best leverage intent data. How to Use Intent Data. Nurture known leads with personalized emails.

Intent Data 48

Intent Data Intent Lead Ranking Marketing Automation Services 48

Heinz Marketing

FEBRUARY 28, 2023

By customizing your messaging, using data to personalize your content, tailoring your website experience, and lead nurturing efforts, you can create a more engaging and relevant experience for your audience, which can drive better results for your business. The benefits of personalization are clear.

Account Based Marketing 107

Account Based Marketing B2B Marketing Personalization B2B 107

SalesIntel

FEBRUARY 19, 2024

Yet, many businesses fall short by not fully leveraging the wealth of B2B data available to them. Intent data, in particular, holds immense potential in driving more sales. However, not all leads are created equal. Intent data provides invaluable insights into the behavior and interests of potential buyers.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

SalesIntel

DECEMBER 26, 2023

Automation of Workflows Using AI: AI automates repetitive tasks, streamlining lead nurturing processes. Streamlining includes automated responses, scheduling follow-ups, and predicting the best times to reach out to leads based on their behavior patterns.

Marketing AI 52

Marketing AI Lead Management Lead Ranking Lead Scoring 52

Inbox Insight

MAY 24, 2024

Here are some key questions to ask potential partners: Services offered: Inquire about the range of services available and whether custom packages are offered to suit specific needs Industry focus: Understand if their lead generation strategies and use of intent data are tailored to specific industries.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Only B2B

JULY 5, 2023

This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment. Personalization and Customer Segmentation: Personalization plays a crucial role in demand generation success.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Zoominfo

OCTOBER 21, 2021

Access to sales intelligence will inherently categorize business dependencies, pain points, and ultimately help establish segments. The micro-segment inside a TAM represent prospective buyers that are likely to hold the high Customer Lifetime Value (CLV ). How many employees sit in the particular job function a solution supports?

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Zoominfo

MARCH 9, 2021

Segmentation: The key to understanding your target audience is finding out their unique pain points and where they find the necessary information about products or services that might solve them. Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

TrustRadius Marketing

OCTOBER 3, 2022

Also, the use of different types of intent is pushing organizations to bridge the gap between demand gen and ABM efforts. Especially with downstream intent data, brands can build customized messaging to follow and guide buyers down the funnel while continuing to nurture accounts to establish long-term relationships across an organization. .

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

SalesIntel

FEBRUARY 19, 2024

Yet, many businesses fall short by not fully leveraging the wealth of B2B data available to them. Intent data, in particular, holds immense potential in driving more sales. However, not all leads are created equal. Intent data provides invaluable insights into the behavior and interests of potential buyers.

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

Televerde

DECEMBER 7, 2020

Email tools like Mailchimp and Campaign Monitor let you segment leads based on engagement. Nurture Those Iffy Leads. Every organization has those leads who teeter between hot and cold. Think about what your lead nurturing process involved that moved them from hot and from cold.

Lead Ranking 59

Lead Ranking Lead Scoring Marketing AI Sales Qualified Leads 59

Televerde

OCTOBER 20, 2020

It’s impossible to score leads correctly 100% of the time. Predictive lead scoring uses historical and current data — including intent data — to build comprehensive lead profiles with artificial intelligence. Sales can spend less time on unqualified leads. Better Lead Nurturing.

Analytics 59

Analytics Demand Marketing AI Lead Ranking 59

DealSignal

AUGUST 26, 2020

Intent-based Inbound Lead Enrichment delivers the rich data and insights teams need to quickly and accurately segment, score, route, and prioritize inbound leads and deeply personalize their engagement with interested buyers—without wasting time on manual research.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Ranking Lead Scoring 52

SalesIntel

AUGUST 11, 2023

These individuals aren’t just recipients of your emails; they’re high-potential leads who are genuinely interested in what you have to offer. Enter intent data and VisitorIntel —a duo that takes your targeted lists and transforms them into a machine for harvesting buyer demand.

Sales Qualified Leads 40

Sales Qualified Leads High Quality Lead Allocation Lead Scoring 40

Valasys

NOVEMBER 21, 2019

Intent Data: Intent data has promising, yet majorly untapped potential in the B2B marketing world. The statistics above clearly signifies that many of the marketers will be using Intent Data shortly. Data is the ultimate currency for tech-savvy marketers to leverage upon.

Planning 58

Planning Studies B2B Marketing Trends 58

Zoominfo

OCTOBER 5, 2021

Segmentation: The key to understanding your target audience is finding out their unique pain points and where they find the necessary information about products or services that might solve them. Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Valasys

MAY 22, 2020

However, delivering hyper-tailored content to optimize lead generation and nurturing endeavors is more important than ever before. Generating dynamic and predictive pieces of content based on users’ intent-data has become the need of the hour. Read more on How Intent Data Analysis Helps B2B Companies Boost ROI.

Lead Generation 98

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 98

Binary Demand

JULY 26, 2023

[ps2id id=’importance-of-b2b-data’ target=”/]Importance of B2B Data Are you leveraging cold outreach or Account-Based Marketing (ABM) strategies to drive sales growth? If that’s the case, Business-to-Business data becomes a critical asset for you.

Ideal Customer Profiles 96

Ideal Customer Profiles Enterprise Management Work Management B2B 96

SalesIntel

DECEMBER 11, 2023

This blog is an invitation to delve deeper into the significance of enriched lead data, illuminating how it refines segmentation strategies, fuels personalized interactions, and becomes the cornerstone for a more intuitive and refined approach to B2B lead engagement. This rich dataset fuels personalized strategies.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Allocation 40

DealSignal

JUNE 26, 2019

SAN FRANCISCO (June 26, 2019) – DealSignal, the leading on-demand B2B marketing data provider, today released a new module to help marketing and sales teams automatically enrich their inbound leads with verified contact, account, and third-party intent data, and refresh them on a scheduled basis, to ensure that data quality is maintained.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Ranking Lead Scoring 40

Valasys

JANUARY 23, 2020

for a well-researched & data-driven approach Adopting a multi-channel strategy Keeping the sales & marketing endeavors integrated & persistent Employing Better Segmentation using Intent Data. Use Intent Data. selected accounts instead of undifferentiated lists Keeping.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Valasys

OCTOBER 22, 2019

With the advent of intent data & the amalgamation of diverse data points across the digitized landscape, lead generation has become easier than ever. To optimize sales conversions, marketers need to optimize the influx of quality leads. A vital part of lead nurturing is feeding prospects with stackable content.

B2B Sales 45

B2B Sales Top of Funnel Optimization B2B Marketing 45

Valasys

AUGUST 12, 2019

Market segmentation & targeting is one of the most important aspects of an Account-Based marketing plan. The targeting is often done based on diverse audience-segments being generated by using the demographic , firmographic, technographic, psychographic & the “fit-data” of the prospects.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

JULY 17, 2020

In order to deploy a highly-personalized content strategy to scale-up your lead generation endeavors, you can consider the following techniques: Adopt a data-driven approach, prioritize intent-data and use the demographic, firmographic, technographic, psychographic, and other vital data points as and when feasible.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Kapost

DECEMBER 29, 2016

Marketing apps foster interactive engagement and collect more accurate “intent” data from visitors. Dissecting the sales funnel and marketing to specific segments – TOFU, MOFU, BOFU, ROFU. When it comes to lead nurturing, look beyond the funnel and see it in segments. Native Advertising. Paid Media.

Top of Funnel 87

Top of Funnel Trends B2B Marketing Planning 87

SalesIntel

SEPTEMBER 14, 2023

Segmentation: The ability to segment leads into distinct groups based on various criteria is valuable for creating personalized marketing campaigns and messaging. Customization empowers you to focus on the most promising leads, saving time and resources while increasing your chances of success.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Business 52

Valasys

FEBRUARY 26, 2020

This mechanism of targeting is impactful, nonetheless, they ignore a large segment of the target audience, giving businesses very little control over their prospects. Account-Based advertisers need to understand that personalization is beyond segmenting. Playing with a small audience isn’t an easy task.

Advertisements 59

Advertisements Advertising Account Based Marketing B2B 59

Valasys

NOVEMBER 5, 2019

To establish trust at first contact with a B2B lead over email, the marketers can research about the specific stages in the buying cycles to which the prospects belong & can deliver them with the pieces of content accordingly. The intent data can help improving the personalization quotient of the email marketing endeavors.

Contacts 51

Contacts Peer-to-peer Lead Scoring Lead Ranking 51

Valasys

OCTOBER 31, 2019

Right from the persona discovery to market segmentation, research lies everywhere. With the equation of data being extended to targeting, hyper-targeting & market sub-segmentation into several clusters have become usual norms. Hyper-personalized experiences nurture leads for optimized conversions. Contact us.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49