NetLine

JUNE 12, 2023

We’ve covered the topic of buyer-level intent data in many posts on the NetLine blog, including an overview of ‘What Exactly Is B2B Intent Data?’ and ‘Why Intent Data Matters’. What Insights Can B2B Intent Data Provide? However, most of the data trail that is left by B2B buyers isn’t relevant.

Intent Data 59

Intent Data Intent Marketing Budget Ideal Customer Profiles 59

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. Enter: intent data. What is intent data? Intent data is information collected about a person’s behaviour online.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Inbox Insight

DECEMBER 1, 2020

If you want to take your demand gen and lead gen efforts to the next level with intent signal s , it’s vital to use data in the right way. Our latest research highlights that 56% of B2B marketers struggle to ensure that their Sales teams utilize insights from intent data. Not sharing insights with your company.

Intent Data 124

Intent Data Intent Top of Funnel Demand Generation 124

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. As the industry moves toward a cookieless future, intent data adoption is growing—and it’s not a fad. What is intent data?

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Why Intent Data is Crucial in Modern Marketing and Sales: Marketing and sales professionals face an uphill battle in reaching and converting potential customers.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Binary Demand

JUNE 29, 2023

[ps2id id=’overview’ target=”/]Understanding the intentions and interests of potential buyers is crucial for driving successful campaigns and maximizing return on investment (ROI). This is where B2B intent data comes into play.

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

[ps2id id=’overview’ target=”/]Understanding the intentions and interests of potential buyers is crucial for driving successful campaigns and maximizing return on investment (ROI). This is where B2B intent data comes into play.

Intent Data 52

Intent Data Intent ROI B2B 52

Valasys

SEPTEMBER 8, 2023

So, how can a data-driven marketing plan function in the absence of user-specific data? There exists many Strategies for AI-Driven Intent Data Analysis through which businesses are quickly adjusting to the ever-changing world of technology as we go forward. That’s where AI-derived Intent Data comes in.

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

Inbox Insight

MAY 31, 2024

What are the biggest B2B lead generation trends? Before outsourcing your lead generation to a provider, it’s worth reviewing the industry from a trends perspective. Personalized outreach at scale Leveraging intent data and predictive analytics, ABM enables businesses to identify accounts with the highest propensity to buy.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents What is Intent Data? What is Intent Data?

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Zoominfo

JANUARY 4, 2022

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ?

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Valasys

APRIL 3, 2023

It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Engagio

JULY 31, 2017

Act quickly on news and trends that affect the opportunity. The role of intent data in Account Based Marketing . Intent data is any time-based information that give you clues about individuals’ and organizations’ interests and impending purchases. Broadly speaking, there are two type of intent data.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

SalesIntel

MARCH 14, 2024

This data includes industry, company size, location, revenue, and organizational structure. What is Buyer Intent Data? Buyer intent indicates the likelihood or readiness of a prospect to make a purchase. Monitor changes in technographics, firmographics, and buyer intent signals to adapt sales approaches accordingly.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Zoominfo

SEPTEMBER 7, 2021

We call that niche information “small data.” Big Data’s Big Wave Many companies wanted to jump on the initial big data train because, after all, having more data about customers or trends sounded like a competitive edge. But an avalanche of raw data came with risks. What Can Sales Teams Do with Small Data?

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Intent Signal Zoominfo Buyer Intent Gartner 130

SalesIntel

MAY 13, 2024

Customer data is information collected from individuals interacting with a company’s products, services, or platforms, including demographics, purchase history, preferences, behavior patterns, and feedback. Why is Customer Data Important? Customer data holds significant value across industries for several reasons: 1.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Zoominfo

JUNE 11, 2021

Census Bureau Intent data and buying signals will not only keep you ahead of competitors in a pressure-filled race, but will also unearth new prospects that didn’t exist a year ago. And when it comes to mobile numbers, folks on social media have been debating cold calling versus cold texting. Source: U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Intent data and buying signals will not only keep you ahead of competitors in a pressure-filled race, but will also unearth new prospects that didn’t exist a year ago. And when it comes to mobile numbers, folks on social media have been debating cold calling versus cold texting. Source: U.S. Census Bureau.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

SalesIntel

DECEMBER 8, 2023

Defining Data Enrichment and its Components in the B2B Context In the B2B context, data enrichment is a strategy used to enhance and enrich existing lead or customer data with additional valuable information. Defining Enrichment Goals and Priorities: Establish clear objectives and priorities for data enrichment.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

6sense

MAY 12, 2020

Bombora’s Company Surge ® data and 6sense’s Account Engagement Platform combine to help revenue teams proactively target accounts and generate revenue. Bombora’s Company Surge data can be combined with 6sense’s intent, predictive, engagement, and other crucial account data to create hyper-targeted audiences and deliver engaging experiences.

Bombora 62

Bombora Advertising Agencies B2B Sales Lead Scoring 62

SalesIntel

APRIL 19, 2024

Its enrichment feature can enrich existing CRM data with just an email address by automatically appending missing company and contact information. SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. Provides comprehensive overviews of contacts and businesses.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

Its enrichment feature can enrich existing CRM data with just an email address by automatically appending missing company and contact information. SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. Provides comprehensive overviews of contacts and businesses.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Madison Logic

JUNE 5, 2024

Understanding how to leverage each media and marketing channel allows you to quickly craft personalized nurture paths that urge decision-makers toward a decision and helps ensure that the right message reaches decision-makers at the right time in the right place. A chart that compares upselling and cross-selling. Courtesy of Madison Logic.

Cross-Selling 52

Cross-Selling Advertising Channels Activities Campaigns 52

QuanticMind

JULY 14, 2023

But with economic uncertainty coloring all aspects of the holiday shopping experience, it's more important than ever for marketers to test their messaging, see what is resonating with consumers, and then make data-informed decisions as they implement and optimize campaigns.

Advertisements 52

Advertisements Advertising Practices Best Practices 52

PureB2B

MAY 30, 2022

A solution like DemandScience Intelligence can streamline the process and save time by leveraging prioritized intent signals and other actionable data about in-market buyers. Nearly half of B2B marketers in our recent survey said that intent data helps sales to prioritize leads. Maintain a Daily Calendar.

Work Management 62

Work Management Marketing Management Sales Qualified Leads Intent Data 62

PureB2B

FEBRUARY 3, 2022

AI-assisted technology supports this by enabling swift analysis of customer data, including location, demographics, engagement behavior, and past purchase history. These tools also go a step further, aggregating data from a variety of sources to identify prospects with expressed interest in your specific content.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

Strategic-IC

APRIL 23, 2023

Post-pandemic market trends, political upheavals, economic crises and more, created a challenging landscape for many businesses. So with new technologies and new strategies constantly emerging – what ABM trends and changes can we expect to see in 2023 and beyond? Top ABM trend predictions for 2023 1. Yet ABM has flourished.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

Inbox Insight

MAY 9, 2024

These companies adopt a variety of techniques, such as email marketing, social media outreach, and cold calling, to identify and engage potential customers on the company’s behalf. They continuously monitor market changes, identify emerging trends, and adjust lead generation strategies accordingly.

Lead Generation 52

Lead Generation Demand Generation Agencies Sales Qualified Leads Cost per Lead 52

SalesIntel

AUGUST 11, 2023

Enter intent data and VisitorIntel —a duo that takes your targeted lists and transforms them into a machine for harvesting buyer demand. Think of in-depth blog posts that dissect industry trends, eBooks that offer comprehensive solutions, webinars that address pain points head-on, and videos that provide practical insights.

Sales Qualified Leads 40

Sales Qualified Leads High Quality Lead Allocation Lead Scoring 40

6sense

DECEMBER 9, 2021

By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. At its simplest, Slintel collects and analyzes very early-stage buyer intent data, empowering revenue teams to learn more about accounts, faster. Integrated G2 and TrustRadius intent.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Inbox Insight

MARCH 4, 2019

Industry , Company Size , Company Type , Ownership , Trends and Intent Tags are just a few types of filmographic data examples that can be used to form the rationale behind your B2B segmentation and targeting strategy.

Demand Generation 74

Demand Generation Account Based Marketing ABM B2B Marketing 74

Valasys

JUNE 24, 2019

Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today. According to a Global Digital Report published in 2019 by Hootsuite.com, the total number of social media users worldwide is 3.484 billion, with an annual upsurge of 9% over the year.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

NetLine

MARCH 2, 2023

If you’re a B2B marketer, chances are you’ve heard of “intent data” but may not understand what it’s all about or how to use it effectively. What is the Definition of B2B Buyer Intent Data? Why Has Buyer Intent Data Become Such a Hot Topic for B2B Marketers?

Intent Data 75

Intent Data Top of Funnel Intent Ideal Customer Profiles 75

Zoominfo

MAY 21, 2021

That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. Try it Now What is Intent Data? When used correctly, B2B intent data boosts conversions and sales.

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Intent Data Intent Lead Ranking Marketing Websites 130