Buzz Marketing for Technology

JUNE 27, 2008

Whether the movement of information is one-way (knowledge transfer) or a two-way flow (knowledge exchange), an organizations ability to pursue its core mission can depend in large part on effective communication. and give them the information that is most useful to them, then follow up to ensure that your message wont be forgotten.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Buzz Marketing for Technology

OCTOBER 4, 2008

There still doesnt seem to be a full recognition of the power of co-creation and the idea that Web 2.0 If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution. As long as we persist in seeing Web 2.0

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Don’t sell. Don’t interrupt.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Buzz Marketing for Technology

JUNE 27, 2008

Carr argues that, for most people, the Web is becoming the primary channel through which information is absorbed and processed. My mind now expects to take in information the way the Net distributes it: in a swiftly moving stream of particles. We look forward to seeing you soon on your favorite social networking site! -->.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Buzz Marketing for Technology

JULY 28, 2008

HTML-Tags: On June 25th, AppGap contributor Jenny Ambrozek and others came together for a great discussion of how businesses large and small are experimenting with Facebook groups and other social networking tactics to grow awareness, build buzz, gain insights and increase sales. Enterprise 2.0 Spigit - Enabling Enterprise 2.0

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. I searched Wikipedia for information but couldn’t find an exact definition. Yes, too many people think curation is nothing but copy & paste or adding a RSS feed to their site. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JUNE 19, 2010

And they use different sources to get their information. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Buzz Marketing for Technology

JUNE 27, 2008

Will they freely submit to such structured information environments as those provided by SAP and Oracle, content and knowledge management systems, and communication by email? It is the younger generation that Tom mentions as possible change agents who use web 2.0 Information Management. Social Computing.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

SEPTEMBER 13, 2010

Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM).

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

AUGUST 20, 2010

Anything you can do to help them find the right information quicker will score big with engineers. If possible, add basic pricing information on your site to offer complete information without leaving your site. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec. There are plenty of charts and graphs too.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

MAY 11, 2010

He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

MAY 5, 2010

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Buzz Marketing for Technology

JUNE 25, 2008

Most will start off in college, accumulating that basic information they need for their chosen field, then move on to a “journeyman&# stage in a company (or their own company) where they will learn how to apply that accumulated knowledge. Social Networks. Posts RSS & Comments RSS. 3 Comments.

RSS 100

RSS Web 2.0 Social Networks Work Management 100

Buzz Marketing for Technology

OCTOBER 5, 2008

Pragmatism , reality , Research , social construct , society , thesis , William James. If youre new here, you may want to sign up for email updates or subscribe to the RSS feed for all my posts. Feel free to skip it if that’s not the reason for which what you came here/subscribed to my RSS feed ! Latest Posts RSS.

RSS 100

RSS Web 2.0 Wiki Skype 100

Industrial Marketing Today

JANUARY 26, 2010

Make sure there are well-established guidelines for employees to participate in social networks. Provide this information in plain English with compelling reasons for people to do business with you. Provide multiple ways to access relevant information with minimal clicks. Use case studies to demonstrate tangible results.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Buzz Marketing for Technology

JUNE 27, 2008

information management. information security. Publishing 2.0. social media. Web Content 2007. Web-based spreadsheet. Organise, streamline, inform, involve; 2. Thomas Vander Wal explains folksonomy - using social taging to organize knowledge based on interconnections between people. friday flux.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Industrial Marketing Today

AUGUST 24, 2009

Studies have shown that people retain information quicker and longer when you engage their visual senses. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 3, 2010

According to Jeff Ogden, the Fearless Competitor , you are going to need two critical pieces of information to conduct a content audit. There is plenty of information out there about buyer personas. Read The Anatomy of a Great Web Persona by Brian Massey. And in a complex industrial buy cycle, things can get well…complicated.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Adobe Experience Cloud Blog

APRIL 29, 2009

.   Whether you are using a product like Radian6 to monitor your brand’s mention, or simply do a Twitter or Google search and see what people are saying, this is the clearest way to see that customers and prospects may want your input and information.   In this podcast, she discusses how Web 2.0

Social Media 48

Social Media Web 2.0 Media Social Networks 48

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Buzz Marketing for Technology

JUNE 27, 2008

Today all work is knowledge work because even the most manual of activities such as farmer digging post holes for a fence requires pre-planning using their spatial information system, the use of GPS to position the hole and entry of data when it’s done. Social Networks. Posts RSS & Comments RSS.

Work Management 100

Work Management Conversion RSS Web 2.0 100

Industrial Marketing Today

APRIL 30, 2010

Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Designing content for 1X use is wasteful.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Buzz Marketing for Technology

JUNE 27, 2008

Social Media. entreprise 2.0. Web 2.0 @ Work. Enterprise 2.0. Collaboration Tools and Web 2.0. I Am Knowledge Worker 2.0. Knowledge Management 2.0 Knowledge Worker 2.0 works primarily with information or. socialmedia. socialcomputing. enterprise2.0. knowledgeworker.

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

Buzz Marketing for Technology

SEPTEMBER 22, 2008

® Introduce Web 2.0 ® information sharing communication (pod and vodcasting, technologies such as cell visual information phones, pdas, software, blogs, video conferencing) pageflakes, social ï? ® networking (facebook, bookmarking) LinkedIn, Ning). ® Information filtering when reading and writing ï?®

Work Management 100

Work Management DMCA Ning Privacy Policies 100

Industrial Marketing Today

MAY 21, 2010

Capture visitor information – Implement a method to capture visitor information from your business blog. Install some kind of a sign-up form to capture basic contact information such as name, company name and email address. It has to be a value exchange for people to give up their contact information to you.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 23, 2010

The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. The shelf life of your content is pretty short because new information is generated very quickly on the Internet. That’s good news but it also creates a credibility problem.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JULY 6, 2010

Thank you for a very informative post. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Achinta offers his industrial clients marketing for engineers by an engineer. {

Features 60

Features Web 2.0 Planning Work Management 60

Buzz Marketing for Technology

JUNE 27, 2008

If youre new to this world, personal learning networks are created by an individual learner, specific to the learner’s needs extending relevant learning connections to like-interested people around the globe. Personal Learning Networks are a terrific way to extend your knowledge and learning outside your classroom. at 6:23 AM.

Education 100

Education Personalization Wiki Social Networks 100

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Buzz Marketing for Technology

JULY 24, 2008

Information management. One of the first things you need to do before you start sharing what you know with anyone else is to make sure that you have your information managed properly. See my post on free knowledge tools to get started on proper information management. Create a solid foundation. Push versus pull.

RSS 100

RSS Work Management Marketing Management CAN-SPAM 100

Industrial Marketing Today

JULY 20, 2010

Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. According to Tim Riesterer of CMM Forum LLC (now part of Corporate Visions, Inc.),

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JUNE 3, 2010

Harness that power by gathering all the information and then editing the material into cohesive content. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 31, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

The Effective Marketer

JUNE 21, 2009

SEO is such a complex subject that you can barely scratch the surface in one hour so knowing where to go for more information is invaluable. Veredict: If you are new to social networks, community building, etc. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100