Anything Goes Marketing

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Latest Trends in Email Marketing: RSS and Calendar Reminders

Anything Goes Marketing

The concept behind a blogletter is to be able to publish blog posts (or any RSS feeds for that matter) directly to an email and send it to subscribers. The tools are now here and here are two approaches that you can use to take advantage of this technology: Integrating RSS feeds and emails. Automating email using RSS feeds.

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Screw Email! Part Deux

Anything Goes Marketing

In push/pull marketing you are either sending out information to your customers/prospects or allowing them to choose the information that they want to receive (this may also be wrong so feel free to correct me). The information is also easily sortable and does not get mixed up in your more crucial email.

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USA Today is Web 2.0. OK

Anything Goes Marketing

The website is no longer a site that you go to when you want the latest information and then leave - it's become a community that many web users call home. They also have a section called "Other Voices on the Web" which is an RSS feed of articles from other sites. Here are some of the web 2.0

Web 2.0 100
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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

I would recommend to post in on your website and even create an RSS feed. With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. The best solution for this is a lead scoring process that scores leads based on their explicit information (industry, job role etc.)

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Wake up and Send More Email

Anything Goes Marketing

When the marketer says “we don’t have anything good to SEND to our database”, they assume that the marketer is defining how and when the buyer should receive information. This may include emails for new clients, timely product usage information, regular tips and tricks and renewal notices. Social media highlights.

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Social Media Success Stories

Anything Goes Marketing

Some of the smartest people that I knew were from a technology post-grad college that I attended called the “Information Technology Institute (ITI) in Toronto. Here is an example of what this looked like on Twitter search : The result was a surge of traffic to my blog, additional Twitter followers, and blog RSS subscribers.

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How to Prevent List Attrition yet Drive Event Attendance

Anything Goes Marketing

Let's assume that the marketer may not know all of this information just yet. One approach I'm seeing more and more is to create an RSS feed of your company events and display this as a featured section in an email newsletter. My recommendation is to use the right messaging based on what you know about the contact.

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