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ViewPoint
AUGUST 23, 2012
But he adds that this positive motion is facing a continuous challenge in the form of companies opting not to move forward: “The bigger challenge I do see, though, is that the ‘no decision’ threat—the threat to not do anything even though they want to squeeze you for all the information you’ve got—is looming large and only seems to be expanding.
ViewPoint
JANUARY 22, 2016
No more making them “earn” the right to information. All this, combined with an endless flow of information and distractions, will decrease productivity—when their entire organization is focused on increasing it. All of their efforts will be focused on converting these accounts from contact information to paying customer.
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ViewPoint
DECEMBER 12, 2013
You may be wondering what these pieces of information are all about. I’ll tell you – the reason is to show you that without context, information is nothing more than noise. You may be asking yourself why I’ve listed off facts about someone or some company. to sell the solution). Back to Big Data. So what can you do?
ViewPoint
SEPTEMBER 9, 2016
If cold calling and proactively targeting ideal profile prospects is truly dead, then why are my clients having so much success creating NEW opportunities and CLOSING new deals from their personal prospecting efforts? Even if you’ve never spoken to the buyer before, you can be relevant. I experience this every day.
ViewPoint
SEPTEMBER 27, 2012
The latest version of this research was conducted with close to 500 executives late last year, and results include these findings: 90% used social media at some point during their information gathering, evaluation and selection process. New Buyers & the Need for More Relevant, Specific & Targeted Communications.
ViewPoint
MAY 23, 2013
B2B Email Marketers Focus on Targeting Content. Delivering relevant content was cited most often as the method that would improve email efforts, followed by lead-nurturing programs and the content''s quality and volume. Via RepCapitalMedia.com. Four Foundational Elements of Marketing Analytics Success. Via MarketingProfs.
ViewPoint
MAY 30, 2012
Lead Evaluation Metrics: A Leaning Curve to Relevance in Reporting. As marketers get more sophisticated and get a better understanding of how their buyers are going through the buying process and learn what their triggers are, then they bring more relevance to reporting. Marketing and Sales Alignment: Beyond the Tipping Point.
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