Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

Marketing Analytics Tools 122

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 122

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Marketing Analytics Tools 128

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 128

DAGMAR Marketing

JUNE 15, 2021

Google Analytics 4 is now available and it’s packed with several powerful new features designed to enhance the way marketers learn their audience and measure their marketing efforts. If you’re still using Universal Analytics, you’re probably wondering if Google Analytics 4 is worth making the switch to.

Marketing Analytics Tools 111

Marketing Analytics Tools Analytics Google Work Management 111

SalesIntel

FEBRUARY 9, 2024

Quality B2B data is paramount for Go-To-Market (GTM) to identify and understand their target audience more effectively, allowing them to tailor their messaging, offerings, and outreach efforts accordingly. Quality data is how you guarantee your sales and marketing teams are connecting with your target audience.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Practices B2B 52

FunnelEnvy

MAY 29, 2023

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

Martech

JANUARY 9, 2023

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Using some easy features in GA will help compensate for this loss so that you can remain data-informed.

Marketing Attribution 119

Marketing Attribution Marketing Analytics Tools Analytics Features 119

SalesIntel

FEBRUARY 9, 2024

Quality B2B data is paramount for Go-To-Market (GTM) to identify and understand their target audience more effectively, allowing them to tailor their messaging, offerings, and outreach efforts accordingly. Quality data is how you guarantee your sales and marketing teams are connecting with your target audience.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Practices B2B 52

BOP Design

MAY 16, 2022

Google Analytics is an extremely useful tool when it comes to SEO for your B2B website. Google is one of the most popular search engines in the world, and it makes sense that to rank well on Google, you want to do as much as you can to optimize your website for their search engine. Read more: GA4 vs Universal Analytics.

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics SEO Google 109

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. Market explorer.

Paid Content 260

Paid Content Budget Programs Research Marketing Analytics Tools 260

Martech

MARCH 7, 2023

Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. Here are three ways marketing leaders can leverage the AI-generated content craze to bolster content marketing’s impact. The weirder the better) • What seasonal changes affect their business?

Marketing Analytics Tools 109

Marketing Analytics Tools Ideal Customer Profiles Webinar Metrics Marketing & Strategy 109

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product-specific, customer-focused go-to-market strategy. GTM motions can fail for a variety of reasons. So how do you create a foolproof GTM strategy? What is a GTM Strategy? A go-to-market strategy , more than anything, is a plan. What Goes Into an Effective GTM Strategy?

Marketing Analytics Tools 100

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 100

Parse.ly

JUNE 9, 2022

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. Some are considering other analytics solutions that better fit their needs as content-focused organizations.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Martech

JUNE 28, 2023

One of the attractions of Google Analytics 4 (GA4) is getting a sophisticated web analytics tool free. However, there are a lot of other analytics tools that can compete with it in both features and price. Matomo is an open-source analytics platform that provides similar features to Google Analytics.

Marketing Analytics Tools 111

Marketing Analytics Tools Cost Enterprise Management Privacy 111

Martech

AUGUST 22, 2022

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. The best part? Why segment in GA4? Get MarTech!

Marketing Analytics Tools 106

Marketing Analytics Tools Segmentation Analytics Google 106

Seismic

AUGUST 31, 2023

They explored the rise of AI, stories from the field, and how go-to-market (GTM) teams can experiment with and leverage AI. Other areas include information accessibility and guided selling. The post How GTM teams can use AI to drive efficiency appeared first on Seismic.

Marketing AI 88

Marketing AI Marketing Analytics Tools Efficiency Webinar Metrics 88

ANNUITAS

JANUARY 30, 2024

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. On the surface, much of these product announcements seem aimed at B2C GTM teams and general retailers. All of these are purportedly AI-driven.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? When Do You Need a Go-to-Market Strategy?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

ANNUITAS

DECEMBER 11, 2023

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. There are dozens of other web analytics tools on the market.

Marketing Analytics Tools 203

Marketing Analytics Tools Class Budget Programs Analytics 203

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. ” Image credit: Outfunnel.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. each year: it provides an easier and more functional way to access content analytics. The largest differences in how organizations use Google Analytics (GA) and Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Marketing Insider Group

NOVEMBER 22, 2021

If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. How web analytics can help you improve content marketing. 9 percent?!

Analytics 273

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 273

Marketing Insider Group

FEBRUARY 5, 2024

That’s what we thought when we first encountered Google Analytics 4. As the team at Marketing Insider Group, we’re always knee-deep in digital marketing trends, and GA4 has been a hot topic on our radar. It’s not just a new version of Google Analytics. That’s GA4 for you.

Marketing Analytics Tools 257

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 257

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Finding the right information is tricky. Finding the right information is tricky. We’ve got something different. And that’s not going anywhere in 2024.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns.

Budget Programs 109

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 109

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Marketers are definitely at the forefront of experimenting with GenAI. What Does this Mean for Marketers? The way you should be going to market is by leveraging signals and then taking action against those signals,” Schuck says. “The

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Parse.ly

SEPTEMBER 26, 2022

Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Our experts are happy to share our understanding of the market with you, free of charge. Google Analytics — the most popular web analytics tool. Talk to an expert.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. GTM strategies help specifically with expanding a brand’s new product or services. What is a Go-to-Market Strategy? Get a Demo Why Do You Need a Go-to-Market Strategy?

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Marketing Insider Group

APRIL 10, 2024

Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. Marketers are looking to reach their intended audience in an innovative, never-been-done-before way. And while digital marketing was once seen as innovative, it’s viewed as mandatory today.

Marketing & Strategy 172

Marketing & Strategy Marketing Strategy Paid Search Agency Marketing Analytics Tools 172

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. News and trend cycles change so frequently that an intent spike from a week ago can be stale. This information provides valuable insights for your team.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Marketri

NOVEMBER 8, 2023

Success in the world of B2B marketing is a fusion of art and science, creativity, and data-driven strategy. Your marketing budget must yield a strong return on investment (ROI), and one of the fundamental ways to ensure a healthy return is by employing a proper SEO strategy for your website, landing pages, and any other online assets.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set specific marketing goals.

Work Management 290

Work Management Marketing Management Budget Programs Allocation 290

DealSignal

FEBRUARY 20, 2024

Read about Demand Generation trends for this year and be ready to act. Marketing budgets are increasingly being scrutinized by CFOs to ensure that the spending aligns with the company objectives and delivers measurable impact. This trend will continue as efficiency is paramount.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Paid Search Agency 337

Paid Search Agency Content Marketing Lead Ranking Lead Scoring 337

The Lead Agency

FEBRUARY 8, 2023

Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. B2B buyers across industries are looking for ease of access to product information and validation from peer reviews. Consumer behaviour in the B2B space has undergone significant changes in the past year.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Scoop.it

AUGUST 22, 2019

Top marketers leverage both their creative writing skills and their data analytics to inform every step of their content strategy. By crafting a great story and also analyzing data around open rates, click-through-rates, and behavior analytics, they can create campaigns that convert. Data-Driven Content Insights.

Top of Funnel 52

Top of Funnel Marketing Analytics Tools Analytics Optimization 52

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. Inaccurate tracking and analysis of sales data, making it difficult to identify trends and make informed decisions.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97