Seismic

AUGUST 31, 2023

They explored the rise of AI, stories from the field, and how go-to-market (GTM) teams can experiment with and leverage AI. Other areas include information accessibility and guided selling. The post How GTM teams can use AI to drive efficiency appeared first on Seismic.

Marketing AI 99

Marketing AI Marketing Analytics Tools Efficiency Webinar Metrics 99

Seismic

MAY 10, 2024

Why is this happening, especially after thorough training and onboarding? The answer could lie in the tools you’re using for sales training. Let’s explore the significant benefits enterprise-grade sales training brings to the table. What’s most important here is enterprise-specific sales training.

Enterprise Management 40

Enterprise Management Training Efficiency Tools 40

KoMarketing Associates

JANUARY 2, 2018

This year one of KoMarketing’s priorities is the creation of more cross-training opportunities for team members. In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization. The same can be said for cross-training and learning new skills.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Marketing Insider Group

FEBRUARY 5, 2024

That’s what we thought when we first encountered Google Analytics 4. As the team at Marketing Insider Group, we’re always knee-deep in digital marketing trends, and GA4 has been a hot topic on our radar. It’s not just a new version of Google Analytics. That’s GA4 for you.

Marketing Analytics Tools 251

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 251

Tomorrow People

JULY 19, 2022

Consider these points when developing your next GTM strategy. I don’t mean to alarm you with this statistic—but it is a reminder that in today’s volatile markets, having a quality go-to-market (GTM) plan is key if you want to ensure product launch success. Diversification: you want to launch a new product in a new market.

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

Tomorrow People

JULY 19, 2022

Consider these points when developing your next GTM strategy. I don’t mean to alarm you with this statistic—but it is a reminder that in today’s volatile markets, having a quality go-to-market (GTM) plan is key if you want to ensure product launch success. Diversification: you want to launch a new product in a new market.

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Prompt: What is data-driven, targeted marketing? For this prompt, try selecting the Chief Marketing Officer persona.

Budget Programs 104

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 104

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set specific marketing goals.

Work Management 284

Work Management Marketing Management Budget Programs Allocation 284

SalesIntel

APRIL 24, 2024

Launching new products and exploring new markets is like embarking on an exhilarating adventure. Software with go-to-market (GTM) strategy tools offers powerful benefits such as automation, machine learning, and meticulous keyword research. Launching a product requires careful planning, market research, and strategic execution.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

ClearVoice

AUGUST 19, 2019

To accurately capture actionable data, marketers, agencies and businesses of all shapes and sizes have seen the value and ROI in investing in analytics platforms. Although there are many analytics platforms available today, many aren’t necessarily easy to set up and use, or provide accurate data. Click To Tweet. Ease of use.

Marketing Analytics Tools 87

Marketing Analytics Tools Analytics Google Psychographics 87

Zoominfo

NOVEMBER 20, 2023

Marketers are definitely at the forefront of experimenting with GenAI. Their rapid growth recalls some of the most durable tech-driven shifts of modern history, with research by Bloomberg suggesting the generative AI market will grow to $1.3 What Does this Mean for Marketers? How Do Marketers Use Generative AI?

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Zoominfo

SEPTEMBER 12, 2023

Coupled with the inherent speed of GenAI, you have the very real possibility that even small errors could quickly spread throughout a go-to-market motion, leading your team in wildly wrong directions. The Impact of GTM Data on Generative AI Many business leaders understand the overall importance of data quality.

Zoominfo 147

Zoominfo Multi-Touch Attribution Ad Building Marketing Analytics Tools 147

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business.

Advertising Agencies 289

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 289

Zoominfo

NOVEMBER 1, 2022

ZoomInfo CEO and co-founder Henry Schuck and Chief Marketing Officer Bryan Law led the discussions, along with Bain partner Rishi Dave. A recession can be a great opportunity to grow It’s easy to panic when the market is shaky — and many companies do. Bain has found that companies that deploy GTM plays see a 15-20% growth in pipeline.

Zoominfo 100

Zoominfo CMO Marketing Analytics Tools Enterprise Management 100

Albacross

FEBRUARY 23, 2018

We often get asked, “Why not just use Google Analytics instead of Albacross?”. Both are analytics platforms that integrate with websites to generate insights about traffic. In a nutshell, Google Analytics provides deep insights into the characteristics and behaviour of your website’s visitors.

Marketing Analytics Tools 71

Marketing Analytics Tools Analytics Google Lead Scoring 71

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. Inaccurate tracking and analysis of sales data, making it difficult to identify trends and make informed decisions.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Seismic

JANUARY 9, 2024

January marks a fresh fiscal start for many sales teams, and organizations will host a sales kickoff (SKO) to align their go-to-market (GTM) orgs and launch new sales processes. Hint : This just scratches the surface of what AI can do for GTM teams. Learn more about the impact of AI in sales enablement here.)

Marketing AI 52

Marketing AI Marketing Analytics Tools Ideal Customer Profiles Training 52

ANNUITAS

SEPTEMBER 28, 2022

B2B go-to-market organizational design is in a state of crisis. Accenture : “It’s common to see deeper silos from well-established companies that have existed for a long time … more defined boundaries of where marketing activities end, and sales activities begin.”. There is no other way to say it.

Ideal Customer Profiles 130

Ideal Customer Profiles Enterprise Management Marketing Analytics Tools Work Management 130

Engagio

OCTOBER 11, 2023

Nowhere is this more noticeable than in today’s Generative AI craze and the massive appetite that large language models, or LLMs, have for training data. Be it software solutions, artificial intelligence, or go-to-market (GTM) strategies — the common thread behind the value is quality data. Don’t take the provider’s word for it.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Work Management 110

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 110

Sage Marketing

OCTOBER 2, 2023

Picture this: You stand at the helm of a promising venture with a fantastic idea and a product that has the potential to revolutionize the market. But here’s a twist: Many startups tend to treat marketing as an afterthought, tackling it on the fly once everything else is in place.

Startups 52

Startups Marketing Analytics Tools Marketing Strategy Marketing & Strategy 52

Seismic

DECEMBER 13, 2023

Adapts to market dynamics: ​​ An agile content strategy that can pivot with market trends keeps your sales enablement efforts fresh, seizing emerging opportunities. Align the go-to-market organization Effective sales enablement requires the alignment of sales, marketing, and customer success (CS) teams.

Practices 59

Practices Marketing Analytics Tools Best Practices Work Management 59

Directive Agency

FEBRUARY 4, 2022

I just went through the process of hiring my first team member onto the Revenue Operations team here at Directive and noticed something pretty glaring during the process… there are a lot of people that are interested in getting into Revenue Operations and/or Marketing Operations. What resources are available to help me?

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Seismic

NOVEMBER 16, 2023

In order to be successful in this dynamic landscape, go-to-market (GTM) teams need to operate as effectively and efficiently as possible. These insights help identify patterns, trends, and areas for improvement, enabling more informed decision-making. This year, organizations have had to navigate a tricky sales environment.

Marketing Analytics Tools 59

Marketing Analytics Tools Allocation Marketing & Strategy Budget Programs 59

Zoominfo

NOVEMBER 29, 2023

While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations. These generations have grown up in the age of the internet, making them tech-savvy information seekers.

Buy 130

Buy Generation Peer-to-peer B2B 130

Marketing Insider Group

FEBRUARY 13, 2023

It’s now been 20 years since the team at ITSMA coined the term Account-Based Marketing (ABM). I was very fortunate to work with ITSMA (now Momentum ITSMA after their merger) during a good part of my nearly two decades with SAP Marketing (and beyond). Not surprisingly, ABM is the top B2B marketing tactic.

Account Based Marketing 197

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 197

Seismic

DECEMBER 18, 2023

Buyers are more informed, conducting thorough research before engaging with sellers. Amid these changes, go-to-market teams need to collaborate on initiatives, optimize processes, and work together to remain successful. The sales enablement process helps break down silos and unites stakeholders across marketing and sales teams.

Effectiveness 59

Effectiveness Marketing Analytics Tools Marketing & Strategy Touchpoints 59

Zoominfo

MARCH 31, 2023

And here’s the hard truth: Even businesses with high-quality data can still lose ground if that critical information is stuck in silos. Data silos make it difficult to share information across an entire company. Only one department — and sometimes only one individual — can access and make use of the information in a data silo.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Martech

JULY 20, 2023

Now, on to this week’s AI-powered marketing technology features, tools and platforms. Wistia added four AI-powered tools to its B2B video marketing platform. Wistia Fetch is a search tool trained on Wistia data to provide answers on video marketing and production questions.

Marketing AI 93

Marketing AI Digital Asset Management Marketing Analytics Tools Marketing Management 93

Seismic

NOVEMBER 2, 2023

Ultimately, we found that many go-to-market (GTM) professionals largely agree: the future of AI is bright, particularly in enablement technology. Expert product knowledge: AI-powered enablement tools surface the latest content and information for your sellers in real time, helping them support buyers and customers with confidence.

Marketing Analytics Tools 98

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 98

Unbounce

JULY 5, 2023

Both Netflix and Google have collected boatloads of data from the millions of people using their products. Netflix keeps tabs on what you watch and how you rate it, then based on all the information it’s accumulated, it’s able to make predictive recommendations (usually darned good ones) on what it thinks you might like.

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Marketing Insider Group

JULY 10, 2023

While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Powerful decision intelligence tools include programs that gather and organize your information. What Are the 6 Decision Intelligence Tools That Should Be in Your Marketing Toolkit? Don’t feel alone on this one.

Budget Programs 233

Budget Programs Marketing Automation Services CMS Development Marketing Budget 233

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. Instead, look for AI-augmented systems to help make experience and service more efficient for marketers and agents. Every year the bar gets raised.

Marketing AI 142

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 142

Webbiquity

JANUARY 20, 2021

Nonetheless, the rules can be overwhelming for marketers just trying to do the right thing. One of the biggest concerns for businesses is that all information capable of identifying a consumer (name, email, IP address, server location, etc.) Ideally, you want to find a balance between personalized marketing and relevant law compliance.

Privacy 268

Privacy Personalization Planning Marketing Management 268

Zoominfo

FEBRUARY 7, 2023

There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. To craft an effective modern sales playbook , data and analytics must reign supreme. GTM Plays Automated go-to-market plays that can rapidly scale your business.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

GrowPowerful

JULY 5, 2023

Continuously tracking and analyzing these benchmarks will enable you to make informed decisions and stay ahead of the competition. A Clear-Cut Go-to-Market Attack Plan: Having a well-defined go-to-market (GTM) strategy is crucial for a successful second half.

Marketing Analytics Tools 52

Marketing Analytics Tools Word of Mouth Advertising Benchmark Customer Satisfaction 52

Seismic

FEBRUARY 3, 2022

Today, sales and marketing teams operate in a customer-first environment. Rather than focus on closing deals, sales reps and marketers need to partner together to create content experiences that support buyers as they navigate through the buyer journey. What is sales and marketing alignment? Alignment best practices.

Marketing Analytics Tools 52

Marketing Analytics Tools Work Management Marketing Management Paid Search Agency 52