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6 Decision Intelligence Tools You Should Be Using Right Now

Marketing Insider Group

While you have more data and tools than ever, the glut of information can create a paralysis of analysis. CRM software, buyer intent data, competitive analysis, automation, CMS, and web analytics are vital decision intelligence tools. What Are the 6 Decision Intelligence Tools That Should Be in Your Marketing Toolkit?

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What’s The Limit on Technology Adoption?

Zoominfo

After hours of training, product reviews, company culture rah rahs, and riffling through bags of swag, many employees feel they have officially started their jobs. Today, the average company is using anywhere from 20–200 tools, with an average of around 75+ technologies. As companies grow, things get more complicated.

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How to Hire SEO Specialists in the Philippines

Spiralytics

Search engine optimization (SEO) specialists have become pivotal to succeed in the dynamic world of digital marketing. These professionals have become increasingly vital to meeting the rising demand for effective search engine optimization. Luckily, there’s a thriving SEO professional community in the Philippines.

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Will Marketing Be Replaced by AI?

SmartBug Media

We can’t deny the role artificial intelligence (AI) plays, especially across marketing, sales and business operations. From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? The Rise of AI in Marketing AI has the value it does in marketing because it gets us automated.

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Facebook Analytics is Going Away: Should Marketers Really Worry?

Hubspot

As marketers, we crave data. Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Image Source.

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Q&A with Acquia Chief Marketing Officer, Lynne Capozzi

ClickZ

30-second summary: These days, marketing organizations are operating less on gut instinct and more on data-driven insights. Marketers have tools in the stack to look at what’s working and what’s not working. The most savvy and sophisticated marketers today are thinking beyond websites.

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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. A/B testing companies are now taking extra measures to comply with these new rules. How Did the A/B Testing Company Prepare for Data Compliance? human resources, IT, sales/customer support, marketing)?

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