markempa

AUGUST 1, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! So what can be done about it? So what can be done about it?

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Valasys

OCTOBER 14, 2019

Get Registered in Directories : Having online directories is important for businesses as it drives a significant amount of website on the primary domain of the websites as the users’ searches for the information related to the businesses in the online directories picks up.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

SEPTEMBER 26, 2019

Having omnipresence in an era of multi-channel marketing is essential for marketers to target the right set of audiences with the right pieces of information to streamline the sales’ conversion cycles. When it comes to social media marketing, marketers need to define social media KPIs to quantify their marketing endeavors.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

SEPTEMBER 6, 2019

Rather than trying to explain every data point, just a handful of Twitter KPIs can give the marketers all the information required to seize the new opportunities & improve their marketing endeavors for a better Return on Investment (ROI). 58% of the brands on Twitter have more than 10,000 followers (Source: adweek.com).

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

AUGUST 27, 2019

com , emails remain the third most influential source of information for B2B customers, only behind colleague recommendation & reviews from the industry experts. Additionally, content.myemma.com concludes that 59% of the B2B marketers consider emails to be the most effective channels for lead generation. According to imaginepub.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

AUGUST 22, 2019

According to HubSpot, 80% of potential customers use search engines to find local information. The title tags of the pages, the header tags & the Meta descriptions should clearly state the vital information about the businesses. Marketers, therefore, need to optimize their endeavors for local SEO.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Valasys

SEPTEMBER 10, 2019

Another report by Nielsen reveals that 68% of people trust online reviews from other customers, which places online opinions as the third most trusted source of product information. According to BrightLocal, 88% of the people trust online reviews written by other customers as much as they trust recommendations from their contacts.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Hubspot

JULY 27, 2011

Qualified lead volumes, how good is marketing at sustaining interest and engagement? Pipeline growth - meaning, how effective is marketing at delivering MQL (marketing qualified leads), and does Sales accept these leads? What are the KPIs you recommend for online, leads, conversions, etc?

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Webinar Metrics 28

Valasys

AUGUST 19, 2019

Customers are now smarter, more connected, more informed, more influenced and influential socially, and less likely to respond to campaign-bait. Within the B2B dominion, content marketing can be used as an ultimate tool to drive quality leads. Marketing has to create content people actually want.”.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

SEPTEMBER 4, 2019

The potential customers might research for those products on Facebook or Twitter & if they don’t find any information there, they might cease to research & the marketers might lose a very good chance of optimizing their revenue by converting these customers. if one has any queries about the event.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

SEPTEMBER 25, 2019

As syndication strategies focus on harnessing only a few enticing points from the pieces of content, brands benefit from including strong calls-to-action & links back to their websites for pouring out a greater treasure trove of information to audiences. Brand Lift: This helps in observing the brand citations among targeted accounts.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

NOVEMBER 22, 2019

Clearly, a lack of confidence in answering delineates that probably you are not executing an optimal blog content strategy focused on bolstering the Return on Marketing Investment (ROMI). Blogging is of high importance for brand discovery as well as for the lead generation. Valasys Media is a well-recognized B2B service provider.

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Valasys

NOVEMBER 18, 2019

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). Not only that it also helps dig into email analytics to inform strategy & fix strategies that lead to the unread marketing messages.

Work Management 51

Work Management Marketing Management Software B2B Marketing 51

Valasys

NOVEMBER 4, 2019

B2B customers now have access to endless information & this gives them ample information about an array of brands to choose a product or service from. Content clusters help in improving the authority of the website – showcasing the expertise of the website in providing valuable information on a wide range of niche-specific topics.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

AUGUST 6, 2019

The value for modern businesses lies in providing real-time and actionable information to everyone in their organizations, from front-line employees all the way up to the CEO.” Highly personalized users’ experiences can be delivered if the marketers are informed of the latest B2B trends. And that’s all about it.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

SnapApp

FEBRUARY 5, 2019

Marketing teams were responsible for generating leads, and sales teams converted those leads into customers. Prospects no longer come to sales with limited information. 11% plan to start using email nurturing campaigns to get existing leads to provide more information.

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). They need to amass various pieces of information about the personas, before segmenting & targeting them. .

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

NOVEMBER 20, 2019

B2B blog post ideas need to be both intriguing & informative & include an array of categories such as customer success stories, mention a popular post, disagree with popular opinion, a riff on the news & many more. B2B writing has to be informative, though not essentially boring.

B2B 45

B2B Brand Identity Branding ROMI 45

Valasys

AUGUST 9, 2019

Effective multichannel management strategies are required & these strategies need to be well-integrated so that they can be measured (qualitatively as well as quantitatively) and the marketers can optimize their Return on Marketing Investment (ROMI).

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

AUGUST 28, 2019

Live events are an excellent platform for marketers to brainstorm & share their unique insights & wealth of information amongst each other. The events give the brands a chance to build high-quality & higher fetching sales pipelines & drive trust amongst their potential & existing customers.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

APRIL 3, 2020

The right content strategy, whether be in the form of blog posts, other pieces of information or marketing ad campaigns, helps B2B eCommerce firms drive optimum site traffic, conversions as well as achieve maximum cross-selling and up-selling effectiveness. Map the customer journey. Handle the Complexity of Your eCommerce Businesses.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

NOVEMBER 20, 2019

B2B blog post ideas need to be both intriguing & informative & include an array of categories such as customer success stories, mention a popular post, disagree with popular opinion, a riff on the news & many more. B2B writing has to be informative, though not essentially boring.

B2B 40

B2B Brand Identity Branding ROMI 40

Valasys

AUGUST 8, 2019

Emails are used by the businesses to keep their loyal customers informed about the latest developments in the marketplace, as well as, in some specific products or services that the marketers might be interested in.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Anteriad

APRIL 25, 2023

Often written informally or in conversational style, it’s usually intended to be informative. A persona informs you what a customer is motivated by, what their hesitations may be, and what they may be thinking and/or doing as they consider their options. See White Hat SEO. Blog A regularly updated website or web page.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Often written informally or in conversational style, it’s usually intended to be informative. A persona informs you what a customer is motivated by, what their hesitations may be, and what they may be thinking and/or doing as they consider their options. See White Hat SEO. Blog A regularly updated website or web page.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Valasys

JULY 8, 2019

Also, several scientific studies have proven that humans are visual learners & 90% of the information transmitted to their brains is visual. Videos have a wider reach & as per a report by Digital Information World, 55% of the people using internets watch online videos on a daily basis. .

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56

Valasys

OCTOBER 29, 2019

As the audiences are fed with tailored pieces of information on their preferred platforms in engaging & snackable ways, their journeys through the sales cycles are streamlined & the rates of conversion are optimized. Learn more: How to Define & measure Social Media KPIs.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49