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ChatGPT: A marketer’s guide

Martech

As marketing professionals, it’s critical to learn what it can and cannot do today, how best to use it for our campaigns — and what’s in store for us. ” It was trained on 300 billion words taken from books, online texts, Wikipedia articles and code libraries — reportedly using a snapshot of the internet as of 2021.

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Wake up to the Internet of Things

Biznology

Photo credit: Wikipedia. There is a great deal of talk about the Internet of things and how it will create an unimaginable number of connections between everyday devices. Of even greater significance is the degree to which we are giving up information about ourselves without any real understanding of the value or consequences.

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How to Measure Digital Marketing With Observer Effects

Biznology

Image courtesy of Wikipedia. Last month, I argued that your marketing investments should not be influenced by measurement limitations. The higher you get in the marketing funnel, the harder it is to demonstrate the value of your content marketing. At base, awareness marketing content is a great branding vehicle.

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Search + Social = Online Reputation Management

Biznology

When you’re already in the millionaires and billionaires club, privacy and discretion do work — until it doesn’t. There a lot more information I could go into. Actually control. There’s the rub. What of Bing and Yahoo!? Well, if you can make Google dance then Bing and Yahoo! will be eating out of your hands.

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Even More Requirements for Facebook Advertisers

Hubspot

But then, the Cambridge Analytica story broke -- and since then, Facebook has swiftly instituted sweeping changes to its data, content, and privacy policies. To further those efforts, these ads will all contain a "Political Ad" label, including information about who paid for it.

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Digital Advertising that Fits Both Consumer and Marketer

Biznology

Image via Wikipedia. Digital marketers who make use of big data can target more effectively and improve their digital advertising success rate. And what’s more, it didn’t find you using a marketing list or malware or a targeted pop-up ad based on high-level demographic data. It understands your unique combination of triggers.

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How to protect your trademark online

Biznology

Image via Wikipedia. You’re probably familiar with the practice of grabbing a nice Internet domain name in the hopes that someone will pay for it later. YouTube’s Privacy Policy seems to work similar territory as Twitter. In the quaint old offline world, things move slowly.

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