article thumbnail

WordPress SEO Guide: SEO Considerations in Using the WordPress CMS

seo.co

Due to its affordability, functionality and ease of use, WordPress remains the market dominant leader in content management systems (CMS), maintaining a 40%+ market share for all hosted websites on the net. Why You Should Choose WordPress as Your CMS for SEO. Luckily, there are several options available for keeping your CMS secure.

article thumbnail

Embrace Mistakes to Become a Better Social Media Pro

Convince & Convert

Another month, another incredible round of guests on the Social Pros Podcast. In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Decoding generative AI: Top LLMs and the app ecosystems they support

Martech

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Available resources. Do you need your AI tool to integrate with other tools like your CRM, CMS, Google Analytics, etc.? Learn more : AWS AI Services.

article thumbnail

Employee Social Media Plan: Why Your Company Needs One Right Now

EveryoneSocial

Typically, the discussion of using social media in the workplace is met with criticism. For many employers, it is seen as a distraction and a potential for company problems. This approach makes sense as much of the data out today indicates extensive social media use at work. What platform is the most popular?

article thumbnail

What is a customer journey map and how to make your own [examples included]

Sprout Social

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. It doesn’t need to be a two-way interaction.

article thumbnail

Simplify the Higher Ed Online Application Process with Inbound Marketing

SmartBug Media

However, if you consider the technological savvy exemplified by today’s applicants, HEI could be well-suited to position themselves to utilize inbound marketing for higher ed to its fullest potential. It doesn’t stop at your campus website—you have to keep your social media active and utilize targeted advertisements, too.

article thumbnail

The Value Add of Channel Marketing for CMOs

SmartBug Media

Being able to utilize a channel partner’s marketing department allows you to create a larger volume of marketing collateral without negatively impacting your own internal marketing budget. Partnering with a nationally known distributor allows your product to quickly become a brand in stores around the country.