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WordPress SEO Guide: SEO Considerations in Using the WordPress CMS

seo.co

Due to its affordability, functionality and ease of use, WordPress remains the market dominant leader in content management systems (CMS), maintaining a 40%+ market share for all hosted websites on the net. WordPress combines elements of design, content production and, of course, SEO , all under one roof.

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Beginners Guide to UTM Parameters for Better Conversion Tracking

Huptech Web

Table Of Contents Introduction Why are UTM Parameters Important for Conversion Tracking? You might be tossing a wide net across the digital, utilizing various marketing strategies, and yet, without a way to pinpoint what’s working and what’s not, it’s like sailing in the dark. Breaking Down the UTM Parameters!

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What is a customer journey map and how to make your own [examples included]

Sprout Social

They see your ads, interact with you on social media and explore your website before they buy. All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. This helps determine the ROI of customer-centric engagement and service. Identify content gaps.

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What Is Demand Generation?

ClearVoice

Demand generation encompasses a wide range of sales and marketing initiatives designed to develop interest in a company’s products or services and convert leads into customers. Getting leads on companies that want to use your products and services is fairly simple if you follow basic marketing strategies.

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Hubspot Alternatives

TrustRadius Marketing

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . Hubspot: Getting to Know a Marketing Automation Favorite. Let’s jump in.

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Humans of Marketing: Erik Bowitz

Conductor

Search Engine Optimization Specialist at Tektronix, sat down with Humans of Marketing to talk about the journey from his first job at a bootstrapped startup, to his current role at a large company with a long history in its industry. How did you get started in marketing? Erik Bowitz, Sr. ” That’s pretty good.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Even the Merriam-Webster Dictionary started adding a few to its collection! Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important.