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Best CMS for News Websites and Large-Scale Publishing [2024]

RebelMouse

Key Findings: Selecting the right CMS is critical for news websites. The ideal CMS for news websites is based on your specific needs, whether for large-scale publishing, AI automation, omnichannel distribution, or smaller news outlets. Why Should Publishers Use a CMS for News Sites?

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Simplify the Higher Ed Online Application Process with Inbound Marketing

SmartBug Media

However, if you consider the technological savvy exemplified by today’s applicants, HEI could be well-suited to position themselves to utilize inbound marketing for higher ed to its fullest potential. Today’s applicants are used to being delighted with web experiences that are simple, mobile-friendly, streamlined, and relevant.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Ride the Rise of Mobile. Ride the Rise of Mobile. More than half of the world’s web traffic comes from mobile devices, so if you’re not implementing a mobile-first strategy, then you’re ignoring more than 50% of your potential leads. Ensure that your content is responsive on any mobile device. Go Multichannel.

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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

To help perform this analysis and answer these types of questions, marketers can utilize three broad classes of content marketing analytics tools. Multi-channel performance: TrackMaven and Rival IQ enable you to compare your activities and results to those of competitors across social media, SEO, and pay-per-click (PPC) advertising campaigns.

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Today there are nearly 7,000 marketing software vendors, which include tools for website content management, CRM, email marketing, social media management, content marketing, SEO and collaboration among many others. Here’s a rundown of five relevant categories of MarTech and some of the key tools to consider: Advertising & Promotion.

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What Is Demand Generation?

ClearVoice

It involves content marketing, search engine optimization (SEO), social media marketing (SMM), and branding tactics. Content such as white papers, press releases, ebooks, and articles provide credibility while social media conversations, email campaigns, and blog posts help solidify relationships and generate interest.

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The Potential Impact of Gen Z on SEO

Moz

Social media stars might be the first people who come to mind when you think of Gen Z (also affectionately called Zoomers), but this age group is more than just TikTokers and YouTubers. While there are many new marketing opportunities available, social media continues to be a major channel for Gen Z engagement. Who is Generation Z?

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