Biznology

JUNE 26, 2015

I have a salesperson’s perspective in B2B, and I still consider myself a salesperson even though I have been on the marketing side since the early 1980’s. I’m bothered by much of what I read and hear today when marketing people and agencies pontificate about B2B in presentations, webinars, white papers, and even blogs like Biznology.

Work Management 80

Work Management Marketing Management B2B Marketing Trends 80

Schubert B2B

JUNE 19, 2018

Trade Shows. If you’re coming off of a busy spring trade show season, you probably need a little break from booths and presentations. But the fall season will be here before you know it—and pre-show media coverage even sooner.

Public Relations 66

Public Relations B2B Trade Show Work Management 66

Ambal's Amusings

FEBRUARY 18, 2010

Conventional approaches won’t deliver – and inbound marketing is not enough. We asked Britton Manasco "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" It goes beyond inbound marketing and brings back intelligent, yet persistent outbound outreach.

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

The Point

AUGUST 20, 2015

When more than half of marketers still use lead volume (note: not even lead quality) as their primary measure of success, something is desperately wrong. B2B marketers are focused on the short term, to their detriment. Note: I wrote a white paper on this very topic.). Marketing is suffering from a knowledge gap.

Lead Generation 100

Lead Generation Demand Generation Agencies Lead Scoring Lead Ranking 100

Exo B2B

APRIL 11, 2017

In the field of B2B marketing, lead generation involves gathering prospect information through inbound marketing strategies. This type of landing page can offer many options: Download a white paper / video / press release / media articles / brochure or inserts. Lead generation pages.

Landing Pages 45

Landing Pages Sales Qualified Leads Generation Clickthrough 45

SmartBug Media

APRIL 10, 2019

These might amount to sending mass email campaigns, buying PPC or other display ads without any tailored content, participating in trade shows, or using product listing services—all which are behind the times. One of the major goals of any marketing department is to reach more prospects.

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65

Industrial Marketing Today

MARCH 3, 2012

Manufacturers, industrial distributors and engineering companies that I talk to do understand the benefits of using a blog as the hub of their inbound marketing strategy for SEO, lead generation, thought leadership and branding. Invite people to download the entire article or white paper (Lead generation).

Trade Show 60

Trade Show B2B Thought Leadership FAQ Thought Leadership 60

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. An “update” on your sales-marketing structure needs to take place in order to serve prospects better. Energize and be committed.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Metadata

SEPTEMBER 1, 2022

Events are an incredibly valuable inbound marketing tactic that can help you build a lot of demand. Webinars, live streams, giveaways, trade shows, and virtual events — these are all events that offer you amazing outreach opportunities. Content marketing. So what’s a good content marketing strategy?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52

Industrial Marketing Today

JULY 9, 2010

For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

APRIL 21, 2010

To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors. Get Engineers Can Sell white paper now.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Belkins

SEPTEMBER 20, 2019

Inbound marketing and outbound marketing have been a long-time debate for many marketers out there. Each method requires focusing on a different set of channels and media to pull prospects in, and if you work in B2B marketing , you have a budget to consider, goals to fill and stakes to make. It’s nurturing.

B2B Marketing 40

B2B Marketing Top of Funnel Planning B2B 40

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

NuSpark Consulting

DECEMBER 5, 2011

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. E- Email Marketing.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

accelerate agency

AUGUST 4, 2021

Driving lead generation, however, requires B2B marketers to take a look at the bigger picture, and examine the most fundamental elements of their inbound marketing strategies. In this guide, therefore, we’ll provide you with the lowdown on how to create B2B inbound marketing strategies that resonate and deliver results.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

Exo B2B

JUNE 5, 2018

To do this, the most commonly used content vehicles are: White papers. A company will therefore be recognized as a “Thought leader” in its market only if it claims to own a unique point of view, shaking the ideas received. What’s the use of showing the way if you are not followed? Customer case studies.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

The Effective Marketer

MARCH 22, 2012

Inbound marketer. There are two steps for that: Classify by content type (white papers, brochures, testimonials, videos, case studies, etc.). Building the perpetual demand creation involves a set of strategies to create efficiencies and improve performance over time: Inbound Marketing. Web anthropologist.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

When it comes to content and marketing automation I tell people to consider the following: Use quality over quantity —You can effectively start your journey into marketing automation with just a few key pieces of content.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Single Grain

MARCH 24, 2022

It’s no secret that inbound marketing is the most effective way to convert leads and boost sales: Properly executed inbound marketing is 10x more effective for lead conversion than outbound. SEO-generated inbound leads have a 14.6% Inbound leads can cost up to 62% less than their outbound counterparts.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 52

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. White papers.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Single Grain

APRIL 18, 2023

This process of lead generation involves various tactics — including content marketing, SEO, email marketing, PPC, trade shows — to bring your lead down the sales funnel until they make a sale: While businesses can handle these tactics in-house, hiring an agency is another option.

Lead Ranking 52

Lead Ranking Lead Generation Marketing Qualified Leads Sales Qualified Leads 52

Webbiquity

SEPTEMBER 25, 2018

In the B2B Marketing Zone study, every responding company had an active blog. It’s not surprising, as blogs are the core element in content marketing. Whatever types of content you’re producing—white papers, ebooks, infographics, videos, research reports—all of these can be featured in or promoted through a blog post.

Work Management 253

Work Management B2B Marketing Marketing Management B2B Thought Leadership 253

SmartBug Media

JULY 16, 2020

Lead nurturing campaigns in the pre-sales bucket would consist of drip campaigns that serve up relevant pieces of premium content to a contact who has subscribed to a blog or was added to the CRM from a webinar, trade show list, and so on. Content Marketing for Manufacturing Companies. White papers. Buyer’s guides.

ROI 99

ROI Paid Search Agency Planning Marketing Automation Services 99

Envy

AUGUST 31, 2017

If you haven’t heard about inbound marketing, you have probably been living in a cave. But how do you decide whether to focus your efforts on bringing prospects in with the inbound approach or on reaching out proactively using outbound marketing techniques? What is inbound marketing?

B2B Marketing 107

B2B Marketing Marketing Budget Inbound Marketing Top of Funnel 107

SmartBug Media

JANUARY 20, 2020

As an inbound marketing agency , we live and breathe high-quality content, and iIn this lead nurturing strategy, we leverage your organization’s content. This could be in the form of blog posts, infographics, white papers, fact sheets, brochures, e-books, and more. Let’s chat.).

Lead Nurturing 86

Lead Nurturing Webinar Metrics Marketing Automation Services Marketing & Strategy 86

SmartBug Media

APRIL 17, 2019

Before moving to the world of inbound marketing, I worked in newspapers for more than two decades. OK, newspapers may be on life support, but on the marketing front, print still matters. However, through your inbound marketing efforts, you may already have thousands of words at your disposal.

Thought Leadership 61

Thought Leadership Inbound Marketing Copywriting Trade Show 61

Valasys

APRIL 17, 2020

At the end of the day, customers’ experience indexes define the courses of your inbound marketing trajectories. For the marketers looking to use content marketing to acquire precious external business information, research can be contacted specifically to industry, professional organizations as well as brands.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Biznology

MARCH 28, 2013

The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing. Inbound marketing is all the rage today. With the new popularity of pull marketing, B2B marketers may be under the mistaken impression that push marketing is dead—or should be.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80

B2B Marketing Zone Posts

JUNE 9, 2010

100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. Is The White Paper Dead for B2B Marketing?

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Kapost

APRIL 29, 2016

Some of its more common forms are email blasts, cold calls, trade shows, and advertising. Many outbound marketing initiatives involve getting your message in front of the widest possible audience, but the key trait is the outward direction. Content marketing, traditionally, is part of the inbound umbrella.

Account Based Marketing 48

Account Based Marketing Marketing Strategy Marketing & Strategy Advertising Agencies 48

SmartBug Media

APRIL 29, 2020

If you’re determined to quit outbound marketing cold turkey and switch to inbound marketing exclusively, consider this: Although these two strategies are often in opposition, there may be a place for both in your marketing plan. Outbound Marketing vs. Inbound Marketing. Trade shows.

Inbound Marketing 108

Inbound Marketing Planning Buyer Personas Sales Qualified Leads 108

Webbiquity

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. ” 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success by Marketo B2B Marketing Blog. Exploring the Five Cs of Content Marketing at Cisco by IT Services Marketing Association.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Albacross

SEPTEMBER 25, 2018

Do they have lead magnets (eBooks, white papers, case studies, etc) that you can download if you want to look at more materials? For the record, when you engage in inbound marketing, you’re drawing your leads toward you. If you create a SEO audit tool and put it on your website, that’s inbound marketing as well.

Planning 76

Planning Marketing Budget Creation Budget Programs Paid Content 76

Albacross

SEPTEMBER 25, 2018

Do they have lead magnets (eBooks, white papers, case studies, etc) that you can download if you want to look at more materials? For the record, when you engage in inbound marketing, you’re drawing your leads toward you. If you create a SEO audit tool and put it on your website, that’s inbound marketing as well.

Planning 68

Planning Marketing Budget Creation Budget Programs Paid Content 68

Optinmonster

AUGUST 27, 2023

Unlike other types of sales and marketing, content marketing makes people come to you rather than you reach out to them (though there is some overlap between the two). That’s why content marketing is part of inbound marketing. Content marketers create, curate, share, and distribute quality content.

Paid Content 97

Paid Content Content Marketing Top of Funnel Planning 97