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Selling Your Senior Care Community Through Video

SmartBug Media

The Arbor Company provides senior care in upscale and caring environments, with options for independent living, assisted living, and memory care, and they’re harnessing the power of video in their marketing and sales efforts. I could go on about inbound marketing and video, but that’s for another post.

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Using Marketing Technology to Build a More Visible Brand

Stevens & Tate

Influencer marketing is a relatively new concept, mostly born out of the Martech space. Influencer marketing entails identifying influential individuals in a space. For example, a makeup company may send over free samples to a YouTube beauty guru. It can be considered word of mouth marketing for the new age.

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Online Display Advertising, Targeting, and Capturing Leads

NuSpark Consulting

The Ad Planner assists in researching placements, topics, interests, and YouTube channels. . Here’s an example of the deep site research I can so with the Ad planner; note my sample variables. Below are some sample units, including polls, surveys, and opt-in lead forms. Lead Capture and Lead Nurturing.

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Retrofitting Blogs and Converting Industrial Websites into Blog Sites

Industrial Marketing Today

I am seeing more manufacturers and industrial companies willing to try inbound marketing with content. After sampling your content, your blog readers are more likely to download the complete article/white paper in exchange for their contact information (lead generation). Blogging can a be a two-way street.

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How Do I Create a Content Plan? Three Sample Scenarios for Success

ClearVoice

In SEMRush’s The State of Content Marketing 2019 Global Report , an analysis of over 700,000 articles revealed long pillar-style blog posts of 3,000 words or more tend to get triple the traffic and quadruple the shares of a more standard 901-1200 word blog post. The end goal for the majority of marketers? Lead generation.

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Video Marketing Strategy: What You Need to Know to Succeed

Vidyard

Inbound marketing campaigns Outbound email marketing campaigns Social media channels (the ones your prospects are present on) YouTube Your sales reps When getting started with video, make a list of the distribution locations that make sense for you. For particularly complex projects, allow 10 to 13 weeks.

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6 Ways B2B Companies Are Using Facebook

Hubspot

The social network has become a representative sample of the world's population. Rewarding Brand Advocates: In the world of outbound marketing, it wasn't easy for word-of-mouth buzz to spread quickly about your business. Smart B2B companies now realize that "fans" can be an important part of a successful inbound marketing strategy.