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Best Practices for Naming UTM Tags for Reporting

SmartBug Media

That’s where urchin tracking module (UTM) tags become an essential tool in a marketer’s arsenal to ensure we’re able to report at a deeper level. If you’re familiar with UTM tags but unsure how to get started or how to set your team up for success, this is the blog post for you. Why they are important for marketers to use.

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SEO vs. PPC: When to Optimize and When to Pay for Traffic

Hubspot

There are two popular search strategies by which organizations solve this problem -- Search Engine Optimization (SEO) and Pay-Per-Click (PPC). Here, we've explored what each of these two acquisition strategies do and provided some descriptive statistics to help you decide whether you're business is best suited for SEO or PPC -- or both.

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11 Expert PPC Guides, Tips and Techniques (and One Rant)

Webbiquity

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. search engine marketing. ABC’s of PPC – A Guide for the Basics! by PPC Hero. 10 Quick Adwords Optimizations Tips for All PPC-ers by LunaMetrics.

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Inbound Marketing & Marketing Automation

LeadSloth

And that’s where Inbound Marketing comes in. “Isn’t that Search Marketing?&#. Yes, I feel that Inbound Marketing is sort-of a rebranding of Search Marketing. But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). What Does it Do for You?

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Is Inbound Marketing for You?

GreenRope

Is Inbound Marketing For You? This is a common question that marketers or business owners are constantly asking themselves. As you may know, this is where marketing properly to your market can be a game changer. But, what type of marketing strategy will be the most beneficial to your company?

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Is Inbound Marketing for You?

GreenRope

Is Inbound Marketing For You? This is a common question that marketers or business owners are constantly asking themselves. As you may know, this is where marketing properly to your market can be a game changer. But, what type of marketing strategy will be the most beneficial to your company?

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Is Inbound Marketing for You?

GreenRope

Is Inbound Marketing For You? This is a common question that marketers or business owners are constantly asking themselves. As you may know, this is where marketing properly to your market can be a game changer. But, what type of marketing strategy will be the most beneficial to your company?