Golden Spiral

MARCH 28, 2019

You convinced leadership that inbound marketing was the way to go for your B2B company. You overcame your some of your lingering inbound marketing fears (and helped executives do the same). Few download your content and even fewer — if any — attend your webinars. Website traffic hasn’t skyrocketed.

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74

Hubspot

FEBRUARY 1, 2021

Rather, use an email marketing service to send a personalized email to your contacts and prospects. Aside from using options like MailChimp, Emma, or ConstantContact, you can also use Marketing Hub to reach out to previous attendees. When you plan an in-person conference, remember that the event’s location is prime marketing material.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Parse.ly

JULY 23, 2021

If you’ve been working in marketing for a while, you know that it’s no longer enough to be siloed in the ways you think about content. As marketers we need to be working outside our comfort zones, which means diversifying our content sets and revamping our brand’s tactics. Moving into 2022, closer to 70%.

Webinar Metrics 52

Webinar Metrics Content SEO Keywords 52

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Paid Search. calculators, and pencil erasers. Trade Desk.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Sharpspring

OCTOBER 27, 2021

Marketing” refers to a broad universe of tactics, tools, and theories, but when it comes to marketing strategies for small businesses, the most effective ones truly prioritize customer relationships. A strong brand keeps up momentum even if advertising expenses rise. Here are the best marketing strategies for small businesses.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing & Strategy 70

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Refresh Evergreen Content Because our pillar articles are useful to the target audience and attract a lot of traffic, we make sure to regularly update them. Another great tool you can use to find LSI keywords is LSI Graph.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Stevens & Tate

OCTOBER 14, 2022

Once your buyer has been made aware of their problem, searched through your content, and become a lead, their true “shopping” experience begins. Email marketing and marketing automation are the primary avenues for marketing to your buyers at this point. Drip Emails. Lead Nurturing Campaigns.

Lead Nurturing 102

Lead Nurturing Sales Qualified Leads Marketing Qualified Leads Lead Ranking 102

BenchmarkONE

MARCH 25, 2022

If you want to grow your business, a digital marketing team is essential for generating new leads, increasing brand awareness , boosting sales, and nurturing customer relationships. . Building an exceptional marketing team is about more than just hiring people to manage your ad campaigns. Marketing is a highly dynamic industry.

Paid Content 76

Paid Content Enterprise Management Work Management Budget Programs 76

SmartBug Media

SEPTEMBER 10, 2019

In 2012, DNA testing and the implications of one’s genetics got the public’s attention with the launch of AncestryDNA and an aggressive marketing campaign by 23andMe. Given the nascent state of the industry, what are some actionable takeaways for using inbound marketing to grow your audience and turn that audience into customers?

Inbound Marketing 55

Inbound Marketing Paid Search Agency Paid Social Agency Companies 55

SmartBug Media

DECEMBER 9, 2022

The answer of who will win the HubSpot Marketing Hub Enterprise versus Marketing Hub Professional showdown isn't super clear-cut—one is not inherently "better" than the other. In case you’re not familiar, HubSpot’s Marketing Hub is a resource that puts all your marketing tools and data together in one platform.

Enterprise Management 94

Enterprise Management Multi-Touch Attribution Marketing Budget Account Based Marketing 94

Metadata

MAY 13, 2021

Like the rest of the marketing world, we had to make significant budget cuts when the pandemic hit last year. We discovered LinkedIn Conversation Ads , a new ad type that’s generated more revenue for us than we could have ever imagined. Our monthly advertising budget was cut by 60% so we only had $17,000 to play with each month.

Linkedin 95

Linkedin Paid Search Agency Conversion Ads 95

Hubspot

APRIL 21, 2020

In the marketing world, the infamous free content debate seems to be everlasting. "If If we give away free content and information about the challenges our paid products and services resolve, then who will pay for what we're selling?". Benefits of Educating Prospects with Free Content. Free content builds trust.

Education 100

Education Sales Qualified Leads Content Inbound Marketing 100

NuSpark Consulting

JANUARY 9, 2012

Remember advertising? Remember media plans? If you believe all those social media experts and SAAS platforms, you’d think advertising has gone away. The channels have changed over the years; but the basic marketing principles remain. . Paid search attracts immediate inquiries with promotional messages.

Paid Content 100

Paid Content Lead Generation Advertisements Advertising 100

Hubspot

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. The Ultimate List of Types of Marketing. Account-based Marketing. Brand Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

The Effective Marketer

FEBRUARY 9, 2012

The fact that Inbound Marketing is taking over traditional marketing methods is not news. It seems that every eBook, blog post, and webinar is now touting content marketing and inbound marketing as the go-to strategies for the new marketers. Why Your Inbound Program Isn’t Working.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

SmartBug Media

JUNE 3, 2021

Is content marketing worth it? However, calculating your content ROI can also be challenging if you’re not sure how to measure it or if you haven’t set up key performance indicators or goals for your content. Monetary Content Marketing ROI Reports in HubSpot. Campaign Revenue. Revenue by Interaction Source.

Hubspot 94

Hubspot ROI Marketing Attribution Content 94

Hubspot

MAY 3, 2017

I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. We'll fill you in on the details below, or you can also skip ahead to check out classes in the following categories: Content Marketing.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you? Good question!

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

SmartBug Media

SEPTEMBER 24, 2021

The same goes for your content strategy. Don’t fall into a routine with your content, especially your blog! There are so many things you can do to spice up your marketing moves that will drive conversion and provide intriguing value. Your blog should be the center of your content marketing strategy.

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

B2B Marketing Traction

MARCH 21, 2012

For a long time marketing departments have focused on TOFU, or top of the funnel lead generation. You paid for search engine optimization (SEO), email and direct mail campaigns, trade shows, perhaps even advertising campaigns to get leads for your sales department.

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

The Point

MARCH 18, 2020

Most B2B marketers we talk to are continuing to plan, develop and execute campaigns and other initatives, for the time being at least. Consider shifting net new investment to inbound strategies: SEM, paid social, content syndication. Offer free information on how to cope, certainly.

Demand 243

Demand Demand Generation Agencies Top of Funnel Account Based Marketing 243

Marketing 261

MARCH 31, 2020

Marketing Alternatives to In-Person Event. Like most professionals, startup marketers are still adjusting their marketing budget to the effects of COVID-19. As a result, marketing teams that once relied on trade shows for effective lead generation are scrambling to find alternatives that garner the same success.

Marketing Budget 62

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 62

Optinmonster

DECEMBER 26, 2022

Organic lead generation is the process of bringing in potential customers without spending money on PPC ads, sponsored content, or other paid marketing. It’s a form of inbound lead generation where new leads find you rather than you reaching out to new prospects. Search Engine Optimization.

Organic Leads 85

Organic Leads Traffic Organization Sales Qualified Leads 85

BOP Design

NOVEMBER 30, 2021

Doing the same things consistently in your B2B marketing can produce steady results, but what about trying new things? Trying new things out in a B2B marketing strategy does come with certain risks, but often, is worth it. Where do you start when looking to innovate in marketing? Discover more: B2B marketing stats.

Marketing Agencies 2 117

Marketing Agencies 2 Advertising Agencies B2B Marketing Tips 117

Zoominfo

OCTOBER 5, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

BenchmarkONE

OCTOBER 15, 2020

As content has evolved, so has the way we measure the return on investment that we get from it. Back in the early days of content marketing , it wasn’t uncommon for companies to have a set-it-and-forget-it attitude about the pieces that they published. Are you seeing growth in social media followers and engagement ?

ROI 79

ROI Top of Funnel Content Marketing Marketing Analytics Tools 79

Hubspot

MARCH 13, 2020

As marketers, we know that search engine optimization (SEO) is necessary. It helps webpages rank highly on search engine results pages (SERPs). After all, 67% of all clicks go to the first five organic search results on Google. But have you ever considered using SEO practices for, say, informing marketing decisions?

SEO 100

SEO SERP Buyer's Journey Lead Scoring 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. Do you have the people?

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

SmartBug Media

MARCH 24, 2022

As marketers, much of what we do revolves around the buyer’s journey, particularly attracting and converting customers. With so much of the work we do focused on the early stages of the buyer’s journey, it’s critical to not simply create content and calls to action hoping that our customers will find their way through our journey.

Conversion 98

Conversion Landing Pages Top of Funnel Ad Building 98

Webbiquity

APRIL 4, 2016

Most digital marketers have a general SEO strategy such as tracking keyword performance and incorporating search terms into their blog posts. A sophisticated keyword strategy can help every step of your marketing funnel. Searching keywords help you find influencers. Guest post by Adam Hutchinson. Group Your Keywords.

Paid Content 100

Paid Content Keywords SEO Lead Ranking 100

LeadSloth

AUGUST 11, 2009

Interview with Terry Whalen from CPC Search. There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc. I have written a lot about Inbound Marketing ( social media and search engine optimization ): it’s free, but takes a fair amount of time to set up.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

The Point

JANUARY 7, 2020

Q4 is over, and with it, the inevitable rush to execute and scale marketing programs designed to somehow, magically, help a company makes its Q4 and year-end numbers. Inbound, “always on” programs like content syndication , paid social advertising, and paid search (SEM). takes time. The lesson?

Account Based Marketing 130

Account Based Marketing Top of Funnel Demand Generation Agencies Paid Search Agency 130

SalesIntel

JANUARY 12, 2023

The year has just started, and like every year so far in the 2020s, it’s on track to be a challenging and unique experience in marketing. Not to mention the difficulty of breaking through the constant ad and inbox noise everyone faces daily. Making sense of this data is essential for marketing teams.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

SmartBug Media

JUNE 5, 2020

Guest author Brad Beutler is the Director of Content at Terminus. An account-based marketing (ABM) strategy helps B2B manufacturers with finite addressable markets take a personalized approach to targeting, engaging, acquiring, and keeping best-fit accounts. Will these tactics cost marketing dollars? Retargeting.

Account Based Marketing 95

Account Based Marketing Ideal Customer Profiles Paid Search Agency Advertising Agencies 95