Inbound Marketing, Media Plans, Press and Privacy Policies

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. Privacy Policy | Site designed by AMAInteractive a div.

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. Some of these marketing assets will change over time. Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved.

Optimization

Optimization Web 2.0 Planning Buying Cycle

A Blogging Style to Call Your Own

Industrial Marketing Today

APRIL 28, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Privacy Policy | Site designed by AMAInteractive a div. Resources

Web 2.0

Web 2.0 Privacy Policies Buying Cycle RSS

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

MORE WEBINARS

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

SEPTEMBER 29, 2009

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Small Business Marketing

Small Business Marketing Blogger Web 2.0 Tips

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

APRIL 22, 2010

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Distribution

Distribution Web 2.0 Lead Ranking Privacy Policies

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

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Social Media

Social Media Social Marketing B2B Marketing Web 2.0

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

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B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

JULY 9, 2010

For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results.

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation

Business Value of Social Networking

Industrial Marketing Today

JULY 29, 2009

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Social Networks

Social Networks Lead Scoring Lead Ranking Web 2.0

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

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Budget Programs

Budget Programs Education Marketing Budget Lead Scoring

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

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Relevance

Relevance B2B Marketing CMS Development Buying Cycle

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. Resources

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

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Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

.&# He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# Wait a minute, isn’t that what Content or Inbound marketing is all about? Copyright © 2010 Tiecas, Inc.

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

Optimizing Your WordPress Business Blog

Industrial Marketing Today

AUGUST 10, 2010

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Business Blogging

Business Blogging Optimization Web 2.0 Business

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

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Social Media

Social Media Email Marketing Social Marketing Web 2.0

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

Let’s prove our point that branding is not an expense but an investment by showing them hardcore data like number of inquiries, market share gained, search engine rankings, cost per lead, number of times the CEO or the company is mentioned online and in the press, customer satisfaction ratings, revenue growth, incremental profits and stock prices.

Relevance

Relevance B2B Marketing Web 2.0 Branding

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

NOVEMBER 16, 2009

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Email Marketing

Email Marketing Web 2.0 Planning Opt-in

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

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CMS Development

CMS Development Marketing Websites Work Management Web 2.0

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Privacy Policy | Site designed by AMAInteractive a div. Resources

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

JUNE 3, 2010

Solving the content conundrum It is our responsibility as practitioners of inbound marketing to coax relevant content out of the client, be it internal or external. Figure out what the pressing issues are, what motivates them to act now rather than later and then write in a voice that addresses their concerns. of Tiecas, Inc.

Marketing Websites

Marketing Websites Web 2.0 Work Management Buying Cycle

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

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Sales Management

Sales Management Pricing Price Marketing Websites

Content Creation Made Easy

Industrial Marketing Today

AUGUST 24, 2009

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Web 2.0

Web 2.0 Copywriting Content Buying Cycle

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

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Rules

Rules Marketing Websites Web 2.0 Buying Cycle

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Privacy Policy | Site designed by AMAInteractive a div. Resources

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

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Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

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B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

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B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site. Privacy Policy | Site designed by AMAInteractive a div. My Take: This is the make or break step – “build it and they’ll come” doesn’t work anymore. Resources

Buying Cycle

Buying Cycle Buy Work Management Marketing Management

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

MAY 21, 2010

Use other marketing tactics like article marketing, press releases, forum commenting, social bookmarking and networking to generate high quality traffic to your business blog. Privacy Policy | Site designed by AMAInteractive a div. A good rule of thumb is 2-3% keyword density but don’t be afraid to experiment.

Web 2.0

Web 2.0 Buying Cycle B2B Blogger

How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

MAY 3, 2010

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Business Blogging

Business Blogging Web 2.0 Long Tail Marketing Business

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

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Planning

Planning B2B Marketing Emarketing B2B

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

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Email Marketing

Email Marketing Planning Web 2.0 BtoB

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

SEPTEMBER 20, 2010

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Lead Generation

Lead Generation Business Blogging Lead Scoring Lead Ranking

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

AUGUST 20, 2010

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Web 2.0

Web 2.0 Planning Buying Cycle Lead Scoring

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

JULY 6, 2010

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Features

Features Web 2.0 Planning Work Management

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

JULY 14, 2010

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Curation

Curation RSS Web 2.0 Content Marketing

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

JULY 20, 2010

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Creativity

Creativity B2B Marketing Lead Ranking Lead Scoring

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

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Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

MAY 31, 2010

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Optimization

Optimization SEO Buying Cycle Web 2.0

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

SEPTEMBER 27, 2010

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Social Media

Social Media Social Marketing Media Planning

What Not To Do For Better B2B Customer Relationships

Industrial Marketing Today

JULY 1, 2010

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Marketing Automation Services

Marketing Automation Services Web 2.0 B2B Lead Ranking

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

OCTOBER 26, 2009

Add a link to your privacy policy in the footer. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 All Rights Reserved.

Traffic

Traffic Lead Scoring Lead Ranking Top of Funnel

Focus on Content in B2B Marketing

The Twofold Benefit of Optimizing Marketing Content

Webinars

Trending Sources

A Blogging Style to Call Your Own

Webinars

101 Tips from 50 Small Business Bloggers

The Distribution Trap – How Innovations Become Commodities

Social Media and B2B Marketing Do Pair Well

Top 10 Clichés to Avoid in B2B Marketing Content

Don't Count on Marketing Automation to Solve All Your Lead.

Business Value of Social Networking

Generating More “Educated Leads” on a Small Budget

Creating Relevant B2B Marketing Content: Walk the Talk

Using Content to Move Prospects Forward in the Sales Cycle

The Role of B2B Marketing is Shifting from Lead Generation to.

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Optimizing Your WordPress Business Blog

7 Strategies for Using Content to Market Industrial Products

Social Media with Email Marketing – is it the Super Combo?

How Relevant Marketing Content Helps B2B Branding

Are You Creating Irresistible Offers with Your Email Marketing?

Successful Industrial Websites Require Part DiY and Part.

Deconstructing the Four Stages of the Industrial Buy Cycle

How Lack of Marketing Content Can Derail Your Website Redesign Project

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Content Creation Made Easy

The 6 essential rules of a website redesign – Ignore them at your.

Variety of Content is the Key in the Early Stages of the.

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial and B2B Customer Engagement Simplified

The Disconnect Between B2B Content Marketing and Customer Engagement

Shortening the Industrial Buy Cycle in 5 Simple Steps

How to Use a B2B Blog to Win Customers and Influence Prospects

How to Make Your Business Blog Be All It Can Be

7 “Rs” for B2B Marketing Content Planning

High-Performance Email Marketing for Attracting and Engaging.

B2B Lead Generation Using a Business Blog

5 Things Industrial Marketers Must Do to Attract Engineers and.

Translate Features into Benefits if You Want Your Marketing.

Is Content Curation an Easy Way for Content Marketers to Do More.

Can Industrial and B2B Marketers Learn Creative Problem Solving.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Have Digital Marketing and Social Media Killed the Industrial.

What Not To Do For Better B2B Customer Relationships

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

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