SmartBug Media
FEBRUARY 1, 2023
When it comes to marketing and public relations during a recession, the same holds true. Once you have a better idea of the big-picture goals, then you can determine how marketing and public relations can help you achieve them.
Launch Marketing
SEPTEMBER 9, 2020
If you haven’t already thought about implementing a public relations (PR) strategy into your integrated marketing plan, now is a great time to get started. To make the most of every opportunity, considering the addition of public relations to your marketing strategy could strengthen awareness of your brand and products.
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Sword and the Script | B2B
SEPTEMBER 19, 2023
Or worse we’ve seen an ideal customer profile (ICP) or buyer persona on a slide once or twice. There are two problems with an ICP on a slide. First, marketing and PR needs direct contact with customers and prospects (which can be challenging with the account manager model in B2B).
sagefrog
NOVEMBER 14, 2023
In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Establish a Consistent Brand Identity Your brand should embody the complete visual and emotional experience you offer your clients.
Rev
JULY 5, 2023
It outlines your product’s target market, customers, channels, pricing and more—and makes sure that all teams are aligned and working together. It optimizes the way your business stands out from the competition, reaches more customers and increases revenue. What is a go-to market strategy? Why do you need a go-to-market strategy?
Marketing Craftmanship
AUGUST 31, 2011
For public companies, dissemination of financial results and material events will be handled by their legal department. Because press releases are now considered sales collateral by their target audiences, “media relations” for all companies will be managed by the marketing department.
PureB2B
MAY 30, 2022
Identifying Your Ideal Customer. The first step in creating a demand gen-focused marketing strategy is to define your ideal customer profile (ICP). To create an ICP, go even deeper by finding out what your buyers look like on a personal level. Public relations. Paid media. Social media.
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