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The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs

Hubspot

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Read on to learn the eight-step process we use to optimize Google Advertising costs. With over 3.5 Match Types.

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How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Facebook’s current 2.07 Entice With eBooks.

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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

Mark Zuckerberg has become the fall guy for a problem that extends far beyond Facebook: our personal data can easily be bought and sold to advertisers. Visiting a site or using an app is like inserting a key into a lock: You keep a personal copy with you at all times, and once you place it in the lock, you take it out when you are done.

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40 Famous Brands Using Popups And Why You Should Too

Optinmonster

Once you hit the “allow” button, they will display the nearest location to you: And lately, they’ve added a new popup to encourage more mobile interaction with their brand: As McDonald’s is expanding into delivery services and online orders, popups are playing an integral part of their digital marketing efforts.

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June Social Media News: Snap Map, Twitter Revamped & More

Hubspot

Snapchat is locked in a battle with Instagram that it seems to be losing -- its user numbers are increasing slowly , so growth is decreasing, but increased engagement and more ways for content to be discovered could convince more people to share -- and advertise -- in the app. In fact, just last Friday, June 30th was #SocialMediaDay.

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Are QR Codes Dead?

Hubspot

Shop windows, food labels, band fliers, magazine advertisements -- those distinct little black-and-white squares were everywhere, vying for our attention. mobile audience scanned a QR code on their mobile device in 2011. Once a consumer is disappointed by the mobile experience behind a QR code, she may never scan one again.

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24 Optin Ideas to Supercharge Your Email List

Optinmonster

You don’t have to fight for short-lived attention on social media or pay for expensive advertising. OptinMonster also integrates with many email service providers and CRMs like Hubspot and Mailchimp. Need some new optin ideas for your blog or business? Optins and freebies are a great way to grow your email list. Floating bars.