illumin

OCTOBER 6, 2023

Social media is a unique niche of the tech world in that it isn’t just selling a service to people, but supporting existing user behavior with new features and changes. By not predicting the popularity of Shorts, the company has put themselves in a tricky spot. These changes directly impact advertisers.

Social Media 89

Social Media Trends Media Cross-Selling 89

SmartBug Media

MAY 6, 2020

For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Here are six of the most effective paid marketing channels for SaaS companies: 1. Paid Search. Paid search is a staple within most marketers' paid media budgets.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

SmartBug Media

OCTOBER 31, 2022

Let's say that someone sees your ad on LinkedIn about a helpful ROI calculator. The lead source might be LinkedIn paid social (or just paid social if you're bucketing things), and then the conversion event, assuming that they downloaded that ROI calculator or filled out a form to get it, would be content download or the ROI calculator.

Marketing Attribution 52

Marketing Attribution Demand Generation Agencies Paid Social Agency Paid Search Agency 52

Metadata

SEPTEMBER 29, 2022

A study found that companies that focused on aggressive recession marketing grew during the 1980s recession by 256%, unlike those who slashed or eliminated their budget. They shared the following on LinkedIn : “Those who indiscriminately cut marketing budgets actually performed worse than peers who invested in key channels.

Cost per Lead 98

Cost per Lead Ideal Customer Profiles Budget Programs CPL 98

Directive Agency

JULY 31, 2023

A great B2B marketing campaign resonates with your audience and is often talked about and shared on social media, something other B2B marketers look to for inspiration. Most importantly, it hits the B2B marketing KPIs the company is looking for. No company does this better than Clickup. Shield is a great example of this.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Velocity Partners

FEBRUARY 20, 2024

We bring together thoughts and ideas from folks on the client’s side, all backed up by rigorous data analysis which involves scrutinizing SEO metrics, delving into GA4 analytics, exploring HubSpot databases, reviewing past campaign performance and checking out what our competitors are up to.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Confessions of a B2B Marketer

SEPTEMBER 8, 2022

Follow Liam on LinkedIn Check out Cognism Join the ALL IN Community Check out our awesome sponsor Ahrefs Webmaster Tools Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR?

Demand 40

Demand Paid Social Agency Leads Lead 40

Valasys

JUNE 13, 2019

A report by socilabreaks.com states that 56% of the marketers think they are unable to track the Return on Investment (ROI) from their social media endeavors & 58% of the businesses measure ROI just in terms of engagement viz. 75% of B2B buyers use social media to support their business purchase decisions. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Confessions of a B2B Marketer

JULY 5, 2023

What is your customer acquisition funnel and how can paid social fuel this fire? Consider making customer support a mandatory part of your onboarding process. February Income Report The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable You don’t have Google Analytics on your site?” hit 200k MRR?

Word of Mouth 40

Word of Mouth Paid Social Agency Top of Funnel Digital Marketing Funnels 40

Metadata

OCTOBER 30, 2023

Study ten marketing teams from seemingly identical companies, and their structures will vary. It doesn’t matter how crappy the economy gets; B2B companies still need marketing teams, and there’s plenty of evidence suggesting marketing during tough times is a savvy move, even if it’s hard for some executive teams to stomach. Guaranteed.

B2B Marketing 52

B2B Marketing Ad Building Paid Search Agency Work Management 52

Content Marketing Institute

JANUARY 25, 2019

If you’ve got the budget, the fastest way to drive instant traffic to your content is more likely through paid social media , from promoted posts on Twitter to ads on Facebook. The fastest way to drive traffic to your #content is through paid #socialmedia, but spend wisely. Advertise your best content. Own an industry topic.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

Metadata

SEPTEMBER 20, 2023

Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. Here’s where the math comes into play and the big reason why B2B marketers are ditching gated content—I’ll use this HubSpot ad to paint the picture.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. Once you answer these questions, you can identify which larger B2B marketing strategy makes the most sense to implement for your company. Efficiently and effectively (this is the path most B2B companies should take).

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. Paid and organic content are the perfect duo together. If your goal is to reach people, consider adding paid media spend into your marketing strategy.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Navigate the Channel

JANUARY 2, 2023

According to the world’s largest database management company, Oracle, “ Cross-channel marketing comes down to engaging with your customers or prospects across every digital channel and any device. According to HubSpot, “A positive onboarding experience confirms to your customers that they made the right choice. Gather insights.

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Hubspot

FEBRUARY 1, 2021

The people who came the year before may be your biggest supporters and are more likely to immediately purchase the tickets, even if you don't have all the details for the event hammered out quite yet. They can use outlets such as Medium , LinkedIn, and even their own company blog to write about their experience or expectations for the event.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Atomic Reach

MARCH 18, 2019

Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. She has vast experiences to share, from in-house to agency. Find her on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

EveryoneSocial

JUNE 10, 2020

Audiences will respect your brand and be more inclined to feel connected to your company over competitors. But remember, negative brand equity can quickly happen too and ruin your company reputation in the blink of an eye. Apple T-Mobile Coca-Cola HubSpot Drift. The Power of Social Media. LinkedIn ).

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Digilant

APRIL 2, 2024

This year, eMarketer now expects social network ad spending to hit $82.9 The upswing in social ad spending reflects just how important social media advertising is for brands and agencies within the current digital reality. billion people worldwide are using social media —more than 60 percent of the global population.

Paid Content 52

Paid Content Paid Social Agency Advertising Agencies Advertisements 52

Hubspot

NOVEMBER 8, 2018

Some responses have to do with their personal work, others are relevant to the company of which they’re apart, and a few are just really cool and new perspectives on tried and true marketing practices. On personal branding on LinkedIn …. Stop writing in the third person when it comes to your (or your business’s) LinkedIn summary.

Paid Content 78

Paid Content Tips Work Management Marketing Management 78

Hubspot

AUGUST 2, 2018

Paid Social Advertising. population uses social media , but since social networks are all trying to monetize their audiences as much as possible, organic reach is at an all-time low. The quickest and most effective way to meet your audience where they spend most of their time is through social advertising.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Hubspot

AUGUST 7, 2018

To do this, you’ll want to focus primarily on paid social media ads, search engines, and web design. Or, you could pay a social media influencer to share images of your products to her already well-established community. Encourage conversation on social media accounts. Cultivate paid social media campaigns.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

MAY 25, 2016

Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. LinkedIn is an obvious choice for B2B companies due to its professional user base.

Paid Content 74

Paid Content Cost Per Click Social Media Top of Funnel 74

Vidyard

FEBRUARY 4, 2020

HubSpot Webinars 7.3 There’s a good reason why 56% of companies have already invested in webinars. Speakers can also attend from anywhere in the world, making it easier for you to secure top industry professionals and thought leaders, no matter where your company is located. Webinars are a powerful way to support customers.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Vidyard

JANUARY 7, 2020

Hubspot: The Event Invitation 7.3 Airbnb: The Social Ad 7.5 Vidyard: The Asset Promotion. Social Media: Where the eyeballs are! Digital Ads and Paid Social: Spend some money to reach a wider audience. Social Ads. Promo videos are ideal content for paid ads on social media. Set a Goal 5.2

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Martech Advisor

AUGUST 16, 2019

According to HubSpot , 61% of marketers want to improve SEO and their organic presence. HubSpot’s marketing statistics show that 65% of millennials speak to their voice-enabled devices at least once a day. ” Learn More: How to Create a Superb Social Media Marketing Strategy in 8 Easy Steps.

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Campaigns 98

SmartBug Media

JULY 8, 2021

Brands are using social media in both an organic and a paid way, to promote brand awareness as well as their products and services. Organic social media is when a brand uses different channels to share free and helpful content with their followers. Why Social Media? Building Out A Paid Social Strategy.

Paid Content 98

Paid Content Paid Social Agency Marketing Budget Buyer Personas 98

Vidyard

JANUARY 7, 2020

HubSpot: The Event Invitation 6.3 Airbnb: The Social Ad 6.5 Digital Ads and Paid Social: Spend some money to reach a wider audience Webinars : Before they start or in between segments Get Free Video Hosting Host, manage, and share all of your videos. How to Make a Promo Video 4.1 Set a Goal 4.2 Choose a Style 4.3

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

SmartBug Media

OCTOBER 3, 2020

If you’re using HubSpot to send emails and social posts, manage your sales pipeline, and host your website pages, there are new and improved features rolling out regularly that are worth keeping an eye on. Going forward, HubSpot has subdivided the Sales Hub into four main themes: Core Database, Sales Acceleration, CPQ, and Reporting.

Hubspot 98

Hubspot CRM Paid Social Agency Cross-Selling 98

Schubert B2B

FEBRUARY 5, 2019

This is the plight many B2B companies face, but marketing qualified leads are the solution. The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. Social media: visits from social media websites like Facebook and Twitter.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

nDash

FEBRUARY 17, 2019

It’s a great way to catch up with the latest trends with lots of great speakers, covering topics from SEO to customer experience to paid social. Here are the speakers you don’t want to miss: Jaime Pham , LinkedIn. Engage is a digital marketing conference in Portland, covering a LOT of knowledge in just two days.

Conference 94

Conference Planning Content Marketing Content 94

Hubspot

AUGUST 17, 2010

When making the transition from traditional to online and social media marketing, B2B companies will need to make major and minor changes to their marketing strategy and tactics. While the major changes are important, sometimes it can feel like the company is not making any progress in becoming more “social.”

Paid Social Agency 28

Paid Social Agency Paid Search Agency Companies Work Management 28

Metadata

APRIL 25, 2023

It’s hard to get much value out of Metadata if you’re not spending money on paid ads. GET THE STUDY Add in the economic downturn every company is dealing with, and getting internal buy-in becomes even more challenging. We used to see $200 CPLs on LinkedIn for unqualified audiences. I get that.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

Hubspot

AUGUST 8, 2019

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Paid advertising will help you rise to the top in a competitive market and be seen by potential customers who may not know that you exist. It’s most commonly used for paid social and display ads.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Vidyard

FEBRUARY 4, 2020

HubSpot Webinars 7.3 There’s a good reason why 51% of companies have already invested in webinars. With many companies making the move to virtual or online events , more and more are counting webinars as one of the best ways to generate leads, they’re quickly becoming one of the most popular forms of marketing content.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Schubert B2B

FEBRUARY 5, 2019

This is the plight many B2B companies face, but marketing qualified leads are the solution. The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. Social media: visits from social media websites like Facebook and Twitter.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Golden Spiral

DECEMBER 3, 2021

Posts on social media can cause massive surges in business or take down an individual’s reputation. For B2B companies, and for HealthTech companies specifically, social media can be an effective means of recruiting and nurturing leads, but is not utilized to its fullest potential.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62