ViewPoint

MAY 18, 2016

How to drive revenue from all sources is the second of 7 Truths about Sales and Marketing that CEOs need to know. When weighing the benefits of inbound vs. outbound marketing, the RING formula can help you to determine the right way to approach lead generation for your organization. Here’s why. Pretty impressive.

Planning 168

Planning Sales Qualified Leads Top of Funnel Paid Search Agency 168

Oktopost

DECEMBER 13, 2022

Failing to incentivize employee advocacy can have a dramatic impact on your online presence. In fact, employee advocacy programs lead to a 25% to 40% increase in social media engagement. Your audience will be more connected to your brand. Your team members will get extra perks in exchange for their contributions.

Budget Programs 62

Budget Programs Top of Funnel B2B Thought Leadership Outreach 62

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. I was hooked on programmatic marketing.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Adobe Experience Cloud Blog

JULY 21, 2017

If you’re keeping up with the latest B2B trends, you’ve probably heard or read the term “Account Based” recently. Many B2B organizations deal with a smaller lead pool and longer sales cycle, which means you’ve probably had to adjust your marketing campaigns accordingly. Your ABS Team.

A/B testing 134

A/B testing Work Management Marketing Management B2B Thought Leadership 134

Conversica

DECEMBER 18, 2020

While it feels like an accomplishment just to get through this year, there’s no rest for the weary – and 2021 is sure to be challenging in its own ways. Digital buyer’s journeys are only going to continue to get noisier and more distracting – which makes generating engagement from your audience more competitive than ever.

Sales Qualified Leads 59

Sales Qualified Leads Lead Ranking Lead Scoring Webinar Metrics 59

Hinge Marketing

MAY 23, 2019

Reaching the right buyers (especially C-suite) is getting harder and harder. Buyers may not be at your conference or stop by your booth. Conferences and trade shows are getting more expensive as destinations to attend or to exhibit. Times Have Changed for B2B Marketers. Buyers are leveraging less referrals.

Account Based Marketing 114

Account Based Marketing ABM Marketing & Strategy Webinar Metrics 114

Pam Didner

MAY 14, 2020

Well, not to that extent, but you still need to re-evaluate your marketing plan because your audiences’ behaviors are not the same anymore. You can read through the blog post on how to use my templates. Does my marketing strategy need to be revised for the changing economy? Do we need to do the same thing all overall again?

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

Golden Spiral

APRIL 18, 2019

Do you have a clear understanding of who your target audience is and what they want? Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. You can’t rely on your perspectives alone; this understanding should be rooted in data. Not sure where to start looking?

Work Management 102

Work Management Marketing Management Research Organization 102

Valasys

APRIL 10, 2020

Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. Read more on How to Assimilate Competitive Benchmarking in Social Media. According to a survey by ITSMA , 84% of marketers acceded that ABM develops better ROI than other marketing programs.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Heinz Marketing

APRIL 4, 2022

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. How authenticity drives engagement. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m You can even ask Siri, Alexa and Google!

Top of Funnel 97

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 97

Pam Didner

JANUARY 5, 2020

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. A large part of your career trajectory should be achieved through ongoing education. Engage Marketing Conference.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Only B2B

SEPTEMBER 27, 2022

If your leads aren’t a good fit for your offerings, it doesn’t matter how many you have. Because of this, it’s crucial for business-to-business (B2B) marketers to concentrate on creating high-quality leads. How can you produce more of them? How can you produce more of them?

Sales Qualified Leads 62

Sales Qualified Leads Lead Ranking Lead Scoring Webinar Metrics 62

Engagio

DECEMBER 12, 2019

How many times have you tried to activate direct mail, sales, advertising or other campaigns for people at accounts when certain criteria at the account level is met, but you can’t because you use a traditional lead/contact based platform? So, how do you find these accounts? These are your best customers.

Account Based Marketing 62

Account Based Marketing Automation Ideal Customer Profiles Top of Funnel 62

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Pam Didner

MAY 14, 2020

Well, not to that extent, but you still need to re-evaluate your marketing plan because your audiences’ behaviors are not the same anymore. Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19.

Planning 70

Planning Template Marketing Budget Creation Marketing Plans 70

SalesIntel

JUNE 21, 2021

Each metric connects to a level of the growth hacking funnel to easily measure and track the progress. New Clients: Getting new clients is what acquisition is all about. Active Users: It is a process of persuading clients to keep using your product and providing them with a positive first experience. Let’s take a look.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Paid Search Agency Budget Programs 52

EveryoneSocial

JULY 24, 2018

Perhaps they have hired a dedicated social media professional in the marketing department who manages all of the company’s social media outreach, or even a team of folks who blanket social media 24/7. It is understandable when you realize how fast tech, marketing, sales, etc. Why is Being a Social Business Important for B2B?

Marketing Automation Services 67

Marketing Automation Services B2B Thought Leadership Work Management B2B 67

Valasys

AUGUST 12, 2019

Prologue: Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of specific accounts, prioritize and customize their marketing approaches for converting the most promising potential customers. The ABM strategy is popular among enterprise-level sales organizations.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Pam Didner

MAY 14, 2020

Well, not to that extent, but you still need to re-evaluate your marketing plan because your audiences’ behaviors are not the same anymore. Does my marketing strategy need to be revised for the changing economy? And that was a lot of work and stressful. Do we need to do the same thing all overall again? Therefore, the answer is YES.

Planning 52

Planning Template Marketing Budget Creation Marketing Plans 52

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier. The Top 10 B2B Marketing Metrics to Measure in 2018. . It’s a vicious cycle.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Pam Didner

JANUARY 1, 2021

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. A large part of your career trajectory should be supported through ongoing education.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

TrustRadius Marketing

MARCH 17, 2021

Understanding the difference between the two is crucial to understanding how to get the most out of each. Overall, both inside and outside sales teams are an effective means to achieving your goals. How Do I Run Inside and Outside Sales Teams Effectively? Your outside sales team will tend to be more experienced.

Work Management 52

Work Management Marketing Management Budget Programs Marketing & Strategy 52

Terminus

SEPTEMBER 21, 2017

With account-based marketing (ABM) , your marketing team should be actively involved in the sales process from first touch until the deal closes and beyond. You can run pipeline velocity campaigns no matter how many accounts you’re targeting, but the more personalized you can get in your approach, the better.

Account Based Marketing 30

Account Based Marketing Sales Cycle Template Top of Funnel 30

Directive Agency

MAY 24, 2017

B2B marketers frequently use the terms “demand generation” and “lead generation” interchangeably. In this post, I will focus on the individual value of each tactic and how striking a balance between them can empower your B2B marketing strategy. Two different terms, two different meanings!

Lead Gen 53

Lead Gen Demand Ideal Customer Profiles Lead Ranking 53

Terminus

JULY 16, 2018

B2B marketers that are still using lead scoring to hand off leads are doing their sales teams and themselves a huge disservice. Sales gets involved with a potential deal late in the buying cycle. Even worse, lead scoring ignores decision-makers who are much less likely to complete a form — for example, C-level executives.

Lead Ranking 20

Lead Ranking Lead Scoring Account Based Marketing Marketing Management 20

DealSignal

MAY 3, 2018

It’s impacting how marketing and sales activities are planned and executed. Rob Weedn digs deeper: How is data-driven marketing impacting the way B2B marketers are approaching their sales and marketing efforts? What are the common pain points of B2B marketers when it comes to demand gen today?

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Work Management Account Based Marketing 40

Varicent

JULY 27, 2017

To start out, tell me about Top Hat and your role with the company …. We just raised a series C and are growing rapidly. Specifically, we’re looking at how to teach students in a better, more modern and interactive way. Top Hat is an exciting company in an exciting space. Top Hat is working to solve the problem in education.

Sales Management 53

Sales Management Enterprise Management Work Management Marketing Management 53

Sword and the Script | B2B

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Zoominfo

APRIL 23, 2020

But B2B intelligence gets more intelligent by the day (that would be machine learning, predictive intelligence , and other dimensions) – in addition to simply growing the database. But a lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! This is data too.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DealSignal

MARCH 28, 2023

Account-based Marketing benchmarks are helping B2B marketers achieve outstanding ROI. But ABM’s success depends upon careful planning and execution, starting with putting six foundational building blocks in place: Systems, Data, Processes, Content, Analytics, ICP and Alignment.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. Many successful social media programs take months (or even more than a year) to really germinate. Can a social media program go viral? Be where your customers are.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Madison Logic

FEBRUARY 28, 2024

So, what exactly is ABM, why do you need it, and how do you build a stronger strategy with it? By prioritizing quality over quantity, ABM allows you to narrow your time and resources on accounts demonstrating the highest propensity to purchase and deliver more personalized experience across all members of the buying committee.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

DiscoverOrg

MAY 7, 2019

But sales intelligence gets more intelligent by the day (that would be machine learning, predictive intelligence, and other dimensions) – in addition to simply growing the database. A lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! Data quality and management.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. How to Launch an Employee Advocacy Program. How to Drive Employee Advocacy Adoption. How to Establish Program Goals and KPIs. How to Measure and Maximize Employee Advocacy ROI. How to Choose the Right Platform for Employee Advocacy. Table of Contents.

Sales Management 144

Sales Management Practices Best Practices B2B 144

Inbox Insight

JANUARY 28, 2020

These days, we see more B2B businesses turning to account-based marketing (ABM) as their go-to strategy with 88% claiming to see an improvement in conversion rates. But how can you ensure you’re getting it right when you’re inexperienced with the ABM approach? Reading time: 14 minutes. Clearer path to ROI.

Account Based Marketing 90

Account Based Marketing Demand Generation Ideal Customer Profiles Allocation 90

Convince & Convert

AUGUST 18, 2010

Better question: How can we optimize and improve our existing social media programs? What’s the best way to get the most possible Facebook “likes&# and Twitter followers? Better question: How can we encourage existing customers to truly engage with our clients on the social Web?

PR 160

PR Social Media Paid Content Media 160