Lattice

NOVEMBER 13, 2015

How Predictive Marketing Can Help You Acquire New Customers. Year over year growth is something that all companies are looking to achieve, whether you work for a large established enterprise or an eager upstart. Predictive marketing can help you identify high potential targets within your existing marketing database.

Acquisitions 100

Acquisitions Planning Lead Ranking Lead Scoring 100

Lattice

APRIL 22, 2016

It was clear that everyone was ready to move beyond the theoretical discussions of ABM, and get into how they could actually make it work within their existing processes and technologies. And it wasn’t just the show attendees showing increased interest in ABM.

Account Based Marketing 100

Account Based Marketing ABM DemandBase Marketing Budget 100

Lattice

OCTOBER 12, 2015

Sangram is the CMO of Terminus , a software company in business to help marketers use ABM to grow revenue. Target broad audiences and work to increase awareness and demand amongst that large pool of contacts. Remember, these will only work if sales and marketing are in lock-step with one another! And it should be.

Account Based Marketing 100

Account Based Marketing Top of Funnel ABM Lock-In 100

Lattice

MAY 24, 2016

For the past year or so, our product and engineering teams have been hard at work re-architecting our platform to help companies operationalize “Account-Based Everything” across their entire business. What good is a score if you can’t put it to work? THEME TWO: Real-time Actionability.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

NOVEMBER 10, 2015

This calls for not only technical and data analysis skills, but also business communications to help all parts of the enterprise participate in and benefit from a predictive marketing strategy. Organizations need highly skilled professionals, versed in everything from data science to content development, to make their analytics efforts work.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Advertising Agencies 100

Lattice

MAY 4, 2016

Intent data has become such a hot topic that we dedicated an entire eBook to the topic, and worked with analyst David Raab to help provide some clarity around what you can and can’t do with intent data.

Intent Data 100

Intent Data Account Based Marketing Intent Lead Ranking 100

Lattice

MARCH 23, 2016

This is critical for any size company; hiring and working with the right people can make or break a company. What changes are you making in your company, either in the people, processes or technology, to help drive towards unicorn status? You realize this when you’re staffing a tradeshow together.

Lead Ranking 100

Lead Ranking Lead Scoring Conference Paid Search Agency 100

Lattice

OCTOBER 9, 2015

Many thanks to the entire Vidyard crew for throwing a great event and recognizing our hard work! We believe that video helps bring our story to life. Most importantly, our videos have helped influence approximately 20% of our pipeline this year! Here’s a recap of our session in case you missed it. What does that mean?

Top of Funnel 100

Top of Funnel Video Marketing Lead Ranking Lead Scoring 100

Lattice

DECEMBER 28, 2015

Thanks to our customers, partners and team, we’ve been able to triple our customer win growth , expand our offering beyond North America with partnerships with Stein IAS and Leadteq , and announce several new products to help sales and marketing professionals master the data deluge and deliver measurable gains to their bottom lines.

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60