Avitage

SEPTEMBER 4, 2017

However, this software does play an essential role in helping to coordinate and manage the many elements a leveraged content supply chain process requires. Content really is an organization’s first “product.” The same is true for the traditional content supply chain process.

Content 120

Content Software Google Process 120

Avitage

AUGUST 14, 2017

If you are trying to shift your selling model from a traditional product-feature-benefit approach to a value sell, this goes double for you. This helps both communicators and recipients. Selling content is much more than documents, presentations and video. Knowledge is required by both sellers and buyers.

Conversion 120

Conversion B2B Content B2B Sales 120

Avitage

JANUARY 16, 2015

This “conversation” typically went: “Here’s what we have (product, solution), here’s what it does (features), here’s how it will help you solve your problem (benefits).” B2B buyers don’t need vendor/product information until later in this process.

Relevance 120

Relevance Vendors Press B2B Sales 120

Avitage

JANUARY 16, 2015

This “conversation” typically went: “Here’s what we have (product, solution), here’s what it does (features), here’s how it will help you solve your problem (benefits).” B2B buyers don’t need vendor/product information until later in this process.

Relevance 120

Relevance Conversion Vendors Press 120

Avitage

JANUARY 12, 2016

When our clients apply this framework, the results they experience help them appreciate the important factors that were missing from their content strategy. The linked post provides an overview explanation. The first competency organizations must develop we call Understand Audiences (Buyers).

Marketing & Strategy 120

Marketing & Strategy Content B2B Sales Acquisitions 120

Avitage

JULY 23, 2012

But work with it and you will experience key insights that will help with both strategy and operations execution. There is a tendency to rely solely on new tools or technology to provide efficiency and productivity enhancements. This 4 minute video will explain the model. Marketers should take heed.

Content 120

Content Guidelines Consulting Planning 120

Avitage

MARCH 26, 2012

You have shifted content focus from vendor and product collateral, to customer educational content. But can it help us understand how to do it better? For marketers who have embraced the publishing mindset in support of inbound and content marketing strategies, execution has emerged as the new barrier to success.

Lead Ranking 120

Lead Ranking Barriers Content Custom Publishing 120

Avitage

JANUARY 11, 2015

I get many sales prospecting calls, but usually for products or services I could care less about. I’m always looking for insights, especially about how companies are thinking about content to support their many use cases. I also like to experience selling from a buyers perspective. I delete and forget.

Lead Nurturing 120

Lead Nurturing Paid Search Agency Impressions Intent 120

Avitage

JUNE 21, 2012

We must get this right or we will experience weak and misaligned work products, delayed and inefficient execution, and limited results. One (of many) reason is an outdated “point production” operations model. There are clear and agreed upon models for content strategy. Disciplined work is required.

Content Marketing 120

Content Marketing Advertising Agencies Marketing & Strategy Content 120

Avitage

MARCH 11, 2014

Porter lays out basic strategy principles that can help marketers as they think about marketing and content strategy. The quest for productivity, quality, and speed has spawned a remarkable number of management tools and techniques. The root of the problem is the failure to distinguish between operational effectiveness and strategy.

Marketing & Strategy 120

Marketing & Strategy Enterprise Management Differentiation Work Management 120

Avitage

NOVEMBER 13, 2012

He has responded with an email validating that 200 videos is approximately what is needed, (Chapter Two), and an email outlining a pragmatic production approach, (Chapter Three). Max followed up with a recommended approach for evaluating the initiative investment, (Chapter Four). All change efforts are.

Advertising Channels 120

Advertising Channels Planning Video Marketing Advertising Agencies 120

Avitage

NOVEMBER 13, 2012

He has responded with an email validating that 200 videos is approximately what is needed, (Chapter Two), and an email outlining a pragmatic production approach, (Chapter Three). Max followed up with a recommended approach for evaluating the initiative investment, (Chapter Four). All change efforts are.

Advertising Channels 120

Advertising Channels Planning Video Marketing Advertising Agencies 120

Avitage

OCTOBER 9, 2012

A traditional production approach to creating videos is almost always tightly linked to a specific use case. Instead of first thinking about how a video is going to be used the focus should be on how it helps buyers by answering their questions. This is outdated thinking.

Advertising Channels 120

Advertising Channels Video Marketing Webinar Metrics Lead Ranking 120

Avitage

OCTOBER 9, 2012

A traditional production approach to creating videos is almost always tightly linked to a specific use case. Instead of first thinking about how a video is going to be used the focus should be on how it helps buyers by answering their questions. This is outdated thinking.

Advertising Channels 120

Advertising Channels Video Marketing Webinar Metrics Advertising Agencies 120

Avitage

MARCH 7, 2012

Failure to provide support could result in haphazard creation efforts of poor quality content, frustrated constituents, reduced productivity, hidden costs — in fact the risks can be significant. ” (IDG) How do people throughout your organization know what content to build next?

Content 120

Content Domain Acquisitions Efficiency 120