Onalytica B2B

MARCH 17, 2017

Now, we’re not saying that this is always going to be a challenging process in which you have to overcome lots of hurdles and difficult questions; nor are we denying the fact that some senior managers will possess all the relevant knowledge, but failing to prepare is preparing to fail – as the saying goes.

Work Management 235

Work Management Marketing Management Planning Tips 235

Onalytica B2B

OCTOBER 26, 2017

We brought together industry experts from marketers to the influencers themselves, to create a step by step guide with best practice and frameworks to help you nail your influencer marketing strategy. . Go with the flow but assert control over the process where you can. Steve Horneman, Field Marketing at NETSCOUT.

Planning 235

Planning Work Management B2B Thought Leadership Marketing & Strategy 235

Onalytica B2B

FEBRUARY 22, 2017

While there are common tips and tricks every brand can benefit from, influencer relations is a slow process taking place along an extensive learning curve. Even if you seek external help to build momentum and impetus to achieve initial results, this will help tremendously in being successful in the long term.

Marketing Management 266

Marketing Management Paid Search Agency Advertising Agencies Click Rate 266

Onalytica B2B

MAY 10, 2017

It’s very easy to get caught up in thinking of influencer marketing as a straight forward linear process, or a tactic similar to the likes of social media advertising- it isn’t. Help them increase their influence first. Not only this, but they’ll be far more likely to want to help your brand too.

Peer-to-peer 252

Peer-to-peer Skype Bundling Transparency 252

Onalytica B2B

NOVEMBER 12, 2018

This creates a longer and more complex buyer journey involving multiple stakeholders in the decision-making process. This intrinsically works to help promote the brand and its products & expertise as a solution to the industry problem that their target customers are facing. Use the tech to help you achieve this.”

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

NOVEMBER 24, 2016

This could be running a free or discounted report on their 2016 activities in a particular area, or helping them to make proposals for the new year. Whilst you may not be selling your core offering, this will appear less pushy and more useful to the client, which could in turn help transition them to being a fully-fledged client.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. This guide is both definitive and practical (yes you guessed it- hence the name). So, what is influencer marketing? .”

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

NOVEMBER 22, 2017

At the start of the process check their SSI score and/or KLOUT score. These tips are based on my experience of working with leaders to help them adopt a more social approach to business by executives using social media. The same process doesn’t work for all. Create a social habit – e.g. their daily commute. GET IN TOUCH.

Social Media 84

Social Media Tips Peer-to-peer Media 84

Onalytica B2B

APRIL 11, 2017

I’ve already mentioned how using influencers in visual ads can help, and the same applies to within content. The process for startup influencer marketing success mirrors the end-to-end software functionality of Onalytica. This will help you refine the influencer marketing approach thereafter. Here’s how to make an impact.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

OCTOBER 30, 2018

Bio: Rob is the CEO and Editor-in-Chief of content development firm RSL Media, specializing in helping enterprise companies achieve their revenue goals through exceptional buyer-aligned content programs targeting small and midsize businesses (SMBs). If you are not ready to buy then their offerings are not going to be helpful.

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

Onalytica B2B

OCTOBER 1, 2018

I teach the practical, tactical, step-by-step process for better results through content. But I help conferences by giving workshops, sessions and keynotes whenever I can… WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU? Really good… HOW WOULD YOU DESCRIBE YOUR OFFLINE INFLUENCE. I’m not inspiring. Live Presentations.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Onalytica B2B

NOVEMBER 17, 2016

Associating your brand with relevant influencers can help you achieve differentiation from your competitors- aiding in customer retention. In addition to generating warm leads in an organic way, influencers can create a common ground between your brand and a prospect- aiding in the nurturing process. LEAD NURTURING.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Onalytica B2B

FEBRUARY 24, 2016

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. of salespeople who incorporated social media into their process outperformed their colleagues.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Onalytica B2B

NOVEMBER 10, 2016

This can be put down to their love for having fun and getting involved, which overlaps into their purchasing decision process, as they seek to feel connected and involved, which traditional advertising does not accommodate for. WHAT BRANDS CAN DO: Communicate to Millennials in a creative way via the channels they love (e.g.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Onalytica B2B

MARCH 22, 2017

It can be very tempting early in your comms planning process to see reach as the most important thing to look for when picking influencers but there is a tonne of evidence indicating this is no longer true. If you would like more information on Viewpoints or to come to our next event, please contact Viewpoints@onalytica.com.

Planning 177

Planning API Advertising Agencies CTR 177

Onalytica B2B

APRIL 19, 2018

A great example comes from Cherwell, a leading IT Service Management company (ITSM), dedicated to helping their customers use intuitive technology that enables better, faster, yet more affordable innovation. Working on a piece of content internally, and approaching influencers to contribute a quote or prediction will be a far quicker process.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

FEBRUARY 16, 2017

Sharing and interacting with other influencers’ content will help you gain exposure and social shares on your own content. Within your content it is important to link back to relevant pieces written by other influencers or brands. Not only this, but it’s important that what you’re posting is the right kind of content.

Tips 274

Tips Communities Click Rate Social Media 274

Onalytica B2B

MAY 3, 2018

Not being blind-sighted by follower numbers and instead identifying influencers that are totally relevant is a struggle for many brands and a key area that we at Onalytica can really help with. Something as small as a quote from the influencer can speed up the process of getting an influencer on-board.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Onalytica B2B

JANUARY 30, 2018

The brand attention this small investment brings to their profile helps them break even and then some with just one paid gig. This creates the foundations for a very un-strategic, transactional process no different to advertising. We’re not even talking about lots of money; for a mere $225, influencers can purchase 25,000 followers.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

MARCH 18, 2015

All these support tools will make the healthcare delivery process more efficient, plus with digital health monitoring, tracking, and coaching solutions, consumers are becoming more empowered to prevent chronic disease and mange existing conditions. Where do you see Digital Health in 2025?

Brand Identity 100

Brand Identity Branding PageRank Marketing Management 100

Onalytica B2B

MARCH 9, 2016

If you’re looking at implementing a DevOps process, you’ll want to be using open source. Meritocracy is a myth put into place by people who want to control the status quo, and doesn’t help advance anything. If you’re doing any type of a scale-out infrastructure, it’s probably going to be open source.

Lead Scoring 80

Lead Scoring Lead Ranking Work Management Brand Identity 80

Onalytica B2B

SEPTEMBER 16, 2015

Companies can search, via Twitter or with the help of many outside tools, for specific demographics or potential customers and directly engage with them. Social media marketing is the process of using various social media platforms to generate interest and eventually turn this interest into a customer base. WHAT ARE THE EXPERTS SAYING?

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

MAY 16, 2018

This is what my dad told me, I’m twelve years old and I’m learning about feedback and process improvement. The strategic coach program has been a great influence on me because it helped me create a balance. He said whatever tricks nobody ever mentions get rid of them and replace them with others that do like.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

FEBRUARY 17, 2016

First, companies have to be able to create a fundament of structured and unstructured data through data process management, combining datasets from ‘things’, touch points and external sources. Like in any data-driven business model, customer-centricity and relevance are key factors to excel. IBMResearch. IBM Research. MITSloan Mgmt Review.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Onalytica B2B

JANUARY 5, 2018

Bio: Sujan Patel is the co-founder of Web Profits , a growth marketing agency helping companies leverage the latest and greatest marketing strategy to fuel their businesses. Product marketing is also super important – I really believe the product is the marketing vessel which you can get to fully contributed to the marketing process.

Advertising Agencies 138

Advertising Agencies Paid Search Agency Marketing Automation Services Work Management 138

Onalytica B2B

JANUARY 18, 2017

Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. ” MAPPING THE COMMUNITY.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Onalytica B2B

JULY 16, 2018

Creativity is very much a subtractive process, removing that assumption. By using video you can help your prospects through the funnel by letting them “meet” you, like you, know and start to trust the person behind the brand. If there was a logical answer we would have already found it. E.g. Webinars.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

SEPTEMBER 27, 2017

SEO to ensure your content is helping you shoot up the search rankings organically through influencers sharing your content. Yet a much easier way to engage and attract to your content is to physically include them in the process of creating it. Content Planning and Design to create engaging and inspiring content.

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219

Onalytica B2B

NOVEMBER 2, 2017

Highlight that this will help them build their personal brand and will broaden their network and accelerate their career. Train your employees (both on the why and the how) and provide them with the tools and content to make the process as easy as possible. Think employee first – why should they want to do this?

Work Management 202

Work Management Paid Search Agency Advertising Agencies Marketing Management 202

Onalytica B2B

APRIL 6, 2016

This demand has led to a wealth of experts who can help your brand test your information security, ascertain vulnerabilities and make recommendations to mitigate risks. We have a responsibility to inclusively guide those who have an interest in the field and seek our help. Hopefully they have a competent CISO to help them manage.”

Brand Identity 0

Brand Identity Branding Marketing Management Lead Scoring 0

Onalytica B2B

JUNE 2, 2016

In developed countries, clean energy is creating jobs and helping cities and major corporations operate cleaner and more efficiently; in developing countries, they are expanding energy access and economic opportunities to citizens who have long lacked access to their nations’ energy grids.”.

Brand Identity 100

Brand Identity Branding Lead Scoring Lead Ranking 100