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10 Best Social Media Marketing Books to read in 2020

Martech Advisor

Books provide knowledge and guidelines from leaders who share valuable insights from their own experience in your industry. If you have been following Gary Vaynerchuk's career, you must be aware of the story of how he grew his $3 million business to $60 million by launching a wine TV series on YouTube. million subscribers on YouTube.

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What is hashtagging and how to use it effectively

Sprout Social

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. — Sprout Social (@SproutSocial) July 4, 2022.

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Unlock Growth in 2024: Essential B2B Marketing Trends and How to Make Them Work for You

The Lead Agency

You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. They could be sliced up into shorter-form content to capture attention on social media platforms like Facebook and LinkedIn. Now, I need to write a social media post for LinkedIn. You could submit them into awards videos.

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Unlocking Trust and Authority: A Blueprint for Successful Employee Advocacy in Financial Services

Oktopost

Unlike other industries, the financial sector operates under the watchful eye of regulatory bodies such as FINRA, SEC, IIROC, FCA, and PRA, imposing strict guidelines on communication and transparency. However, the stringent regulatory environment often poses a challenge, dissuading many institutions from fully embracing employee advocacy.

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20 Winning Social Media Campaign Ideas for 2020

Martech Advisor

There are a few social media campaigns that go viral and make a real impact on society. Make sure to check out the filter submission guidelines here and here. Themed as Living with Lag, the campaign video has amassed over 6 million YouTube views so far. Slack Created a YouTube Playlist Featuring its Top Customers.

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A 13-step crash course in digital marketing

Biznology

MARKETERS REQUIRE A “LIQUID MINDSET”: According to Coca Cola, who practices this mindset, it is the job of marketers to discover small bits of content that are so interesting and viral, they beg to be shared. WANT VIRAL VIDEOS? PLAN THEM: “Chance favors only the prepared mind,” said Louis Pasteur.

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16 Simple Ways to Get Better at Digital Marketing in 2016

LeadSquared

So you have a Facebook page, and a Twitter handle, maybe even a LinkedIn or an Instagram account. Facebook is hell-bent on becoming a strong YouTube competitor, Vines and Periscopes are already generating buzz, 3G has moved to 4G and smart phones are becoming smarter. Build something concrete. Is your website up to date and responsive?