Biznology

MARCH 23, 2018

Here’s an interesting one. Hubspot preaches inbound marketing as a mantra, right? The theory is that if you post irresistible content to your website, you’ll rise in search rankings and attract interested buyers to find you. Marketers are abandoning print and face-to-face channels in droves. But guess what?

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Hubspot

JANUARY 30, 2014

One thing we know these marketers often ponder -- but many neglect to act on -- is adopting inbound marketing solutions for their organizations. Read the 14 excuses below -- as well as my points about how inbound truly can help your marketing efforts. 14 Inbound Marketing Myths Nonprofits Should Stop Believing.

Inbound Marketing 28

Inbound Marketing Planning Paid Search Agency Marketing & Strategy 28

Hubspot

JANUARY 9, 2013

Truth be told, now that the HubSpot software supports customized email preference centers , we're still working to better customize our own! ExactTarget 's "The Social Break-Up" report found that the top reasons people unsubscribe from emails are frequency, interest, and volume. So why not let your subscribers control those factors?

Tips 28

Tips CAN-SPAM Loyalty Word of Mouth 28

Hubspot

APRIL 26, 2016

Now that you know who your personas are, you'll need to find a representative sample of your target customers to understand their buyer's journey. We've developed a few guidelines and tips that'll help you get the right participants for your research. What were the most interesting things you learned? Let's walk through them.

Buyer's Journey 28

Buyer's Journey Research Planning Buyer Personas 28

Hubspot

JULY 31, 2020

In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). Not only is email not dead, but 78% of marketers have seen an increase in engagement on this channel over the course of the last year. You can do that by: Piquing their interest.

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Hubspot

FEBRUARY 27, 2019

But here's something we don't talk about as much as we should: LinkedIn is also a highly useful inbound marketing platform. Your target audience may also have a certain skill set, such as email marketing, financial planning, or risk management. LinkedIn is a highly valuable tool to network with like-minded professionals.

Linkedin 101

Linkedin Paid Search Agency Ads Campaigns 101

Hubspot

SEPTEMBER 17, 2018

It’s no longer just one piece of your overall marketing plan. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. Produce a highlight reel or release interesting interviews and presentations from the gathering. Video as a strategy is the future.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101