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15 Marketing Newsletters You Need to Follow

Scoop.it

Marketing newsletters are a great source of information for many small and medium business owners. They provide a way to learn about some of the latest digital and traditional marketing news, new services, and tips to improve conversion rates and results. However, not all marketing newsletters are equal.

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How to build your growth (marketing) strategy

MKT1

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. As I began writing this newsletter, I realized this is a 2 parter. I wrote about this recently.

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How to Maximize ROI with Email Marketing for B2B

Webbiquity

A high ROI in email marketing indicates that your campaign is working; the right people are seeing it and being compelled to take the intended action, which could be downloading a resource, making a purchase, or subscribing to a newsletter. So, how can you ensure your email marketing strategy will deliver a compelling ROI?

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B2B Sales In A Slow Economy: How New Business Relationships Can Fortify Your Future

Marketing Insider Group

Apple also did something similar in their App Store newsletter by recommending tools for learning while homeschooling, and methods of managing stress during extremely stressful times. For instance, HubSpot made their conversational marketing tool for free. Be proactive.

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How to hire your first growth team

Lenny's Newsletter

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. Q: How do I hire and build my first growth team? Sustainable growth is about evolution, not revolution.

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How your GTM motion impacts your marketing strategy and org chart

MKT1

Your marketing team is spending tons of time and money driving prospects to your website when you do not have a free version and all of your competitors do. As I’ve asked before—why are we so afraid to call marketing, “marketing”? This bums me out.

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You’re making it way too hard for prospects to buy your product

MKT1

Well, the process can be a little messy, as many tools and internal stakeholders are involved, but this newsletter will help. We will have a newsletter specifically on self-serve sign up flows and onboarding soon. 🛝 How to improve conversion by lowering friction, properly setting expectations, and adding relevant info.

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