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How to build your growth (marketing) strategy

MKT1

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. As I began writing this newsletter, I realized this is a 2 parter. I wrote about this recently.

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How your GTM motion impacts your marketing strategy and org chart

MKT1

But all too often, founders—and even marketers—don’t understand the impacts of a self-serve, sales-led, or hybrid motion on marketing plans. You have more SDRs than marketers with a predominantly self-serve motion. Most late-stage B2B startups fall in the purple or red these days. This bums me out.

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B2B Sales In A Slow Economy: How New Business Relationships Can Fortify Your Future

Marketing Insider Group

Apple also did something similar in their App Store newsletter by recommending tools for learning while homeschooling, and methods of managing stress during extremely stressful times. For instance, HubSpot made their conversational marketing tool for free. Be proactive.

B2B Sales 350
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How to hire your first growth team

Lenny's Newsletter

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. Q: How do I hire and build my first growth team? Sustainable growth is about evolution, not revolution.

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You’re making it way too hard for prospects to buy your product

MKT1

When I run through a bad demo request process (which is nearly every time I go through one), I find myself saying “Just take my money [startup] and stop wasting my time!” Well, the process can be a little messy, as many tools and internal stakeholders are involved, but this newsletter will help. Stop making it so hard.

Buy 52
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AI workflows for marketers—and recommended tools for each

MKT1

After reading this newsletter, you should have a few products to check out and a better tactical understanding of how AI can make you a better marketer. We’ll cover: An overview of the 4 main workflows AI can help marketers with, plus examples of products that can help with each. Who is it for? Fill out this form to apply.

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30 Best Growth Hacking Tools to Unlock Exponential Success

Optinmonster

That makes Reddit one of the best growth marketing tools to find and talk to your target audience for free. OptinMonster’s integrations with the leading email service providers , CRM software , and eCommerce platforms make it a great growth marketing tool to acquire new customers. million subreddits at present.