Industrial Marketing Today
OCTOBER 17, 2010
He was already using Google Analytics (GA) to monitor his Web site. Google will lump visitors to your site who clicked on a link in your email under Direct Traffic. This is also where Google will report visitors who used bookmarks or who typed your website’s URL into their browser. Here’s how: : Log into Google Analytics.
Industrial Marketing Today
JANUARY 10, 2012
They are not only great for increasing the number of pages indexed by Google but also help you target a larger number of keywords, especially long tail keywords. The number of site pages indexed by Google has a direct impact on your online lead generation. See my post, 10 New Google Algorithm Changes Announced ).
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Industrial Marketing Today
JANUARY 18, 2012
The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). Don’t expect to show up on the first page of Google just because your website has just undergone a redesign.
Industrial Marketing Today
AUGUST 3, 2010
Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. Let’s see how Google Analytics can help you do just that.
Industrial Marketing Today
SEPTEMBER 26, 2011
For step by step instructions on how to add Google Analytics (Free) to your emails, head over to my post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence.”. The last step needed to convert email marketing into a lead generation tool is some form of automation. How about free?
Industrial Marketing Today
NOVEMBER 28, 2010
Most people know about the free Google’s Keyword Tool and use it to do their keyword research. Where DiYers tend to go wrong in using this invaluable tool are: Guessing keywords or phrases that they feel would drive a lot of traffic to their sites. May be I just answered my own questions, if you catch my drift. So far so good.
Industrial Marketing Today
MAY 22, 2011
You can easily get good data from your Google Analytics. Here’s how: Log into your Google Analytics. Other offerings include an array of collaboration tools like audio, video, phone and Internet conferencing that bring together process automation professionals located all over the world.
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