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KPIs Your PR Department Should Be Tracking

Webbiquity

Public relations (PR) is a critical component of any business, yet it can be difficult to track the success of PR campaigns. This metric can help you measure the overall success of your PR campaigns and determine which publications are most interested in your story. Contributed post. Image credit: George Morina from Pexels.

PR 253
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Is SEO Dead in 2023?

ClearVoice

Investing in public relations campaigns or social media has gained steam Some marketers may feel that investing in public relations and social media marketing is more effective than SEO for several reasons: 1. Brand Awareness: Public relations and social media marketing can be effective in building brand awareness.

SEO 105
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What Is the Link Between PR and SEO and How Can You Leverage It?

Marketing Insider Group

For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. SEO teams do things like keyword research, SERP rankings management, optimizing new and old content to drive traffic, and website analysis.

PR 324
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What Is Off-Page Optimization?

ClearVoice

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Azzollini McKinley explained that “Google wants to share the world’s best information.” What is off-page optimization?

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4 Ways that Content Marketing Can Help you Gain Coverage in an Election Year

Brandpoint

However, for people in public relations trying to garner coverage for their clients, the current media landscape can feel like an impossibility. When you’re hitting a wall on your media relations efforts, this can be a good time to focus on creating quality content that enhances the user experience.

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How a Tiny Finance Startup Dethroned Fortune 500 Giants in Google Search

Hubspot

For Nerdwallet, creating a high volume of great content over the past seven years was only possible if they were sure the content they produced would eventually rank at the top of SERPs. What We Can Learn From Nerdwallet about Ranking on Google and Organic Search.

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How to Do SEO in 2020 [Full Guide]

flux.la

I’ll show you what SEO is all about, explain how it works, why is it essential, and propose strategies on how you can effectively use it to skyrocket your site rankings on Google (and others). Every time you key in a word or a phrase on search engines like Google, Bing or Yahoo, a list of websites related to the topic will be given to you.