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KPIs Your PR Department Should Be Tracking

Webbiquity

Public relations (PR) is a critical component of any business, yet it can be difficult to track the success of PR campaigns. Many companies rely on key performance indicators (KPIs) to measure the effectiveness of their marketing and sales efforts, but what KPIs should your PR department be tracking? Social Media Engagement.

PR 253
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Is SEO Dead in 2023?

ClearVoice

Are you tired of hearing digital marketers say that SEO is dead? SEO remains a crucial piece of digital marketing. According to a recent Statista report , 31% of shoppers use search engines to choose their next purchase, which is higher than those who use either social media (28%) or retailers’ websites (18%).

SEO 105
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4 Ways that Content Marketing Can Help you Gain Coverage in an Election Year

Brandpoint

It’s the ad that comes across your social media feed. This comes as no surprise to folks in media relations. Big political years overtake the media, both paid and earned. Political ad spending has grown an average of 27% per year since 2012, according to the 2020 Political Spending Projections report.

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Localized Social Media Marketing Success in 2020: Lessons for Small Businesses

DAGMAR Marketing

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. The Local Search Association (LSA) collaborated with SOCi to study 163 national franchise brands’ LSM strategies. What is localized social marketing? The takeaway?

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3 More Critical Roles that Need SEO Skills

Biznology

Rather, every person in digital media production needs to know how their work affects search effectiveness. Thing is, if you rely on Google to discover your content and give it the value it deserves, you will often be disappointed. Paid Search Leads. In my experience, this is rare.

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How to Do SEO in 2020 [Full Guide]

flux.la

Getting traffic from search engines is extremely important. In this guide, I’ll show you exactly how to optimize your search engine ranking in 2020. Every time you key in a word or a phrase on search engines like Google, Bing or Yahoo, a list of websites related to the topic will be given to you.

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Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. TABLE OF CONTENTS: ↓ What Is Paid Search Marketing? The Benefits of PPC Advertising. Top 10 Paid Search Marketing Agencies.