Litmus
APRIL 18, 2024
This is a common split, with promotional emails from one ESP and transactional emails from another; or sometimes it makes more sense for the marketing team to use one ESP and sales using another. If you’ve ever received an email promoting a product you just purchased, you know what we’re talking about.
Customer Experience Matrix
NOVEMBER 18, 2018
Confirming the worst stereotypes of marketers as cynical hucksters, the press release promotes its mission with the argument that “purpose-led brands grow two to three times faster than their competitors.” But employee protests at Google , Amazon and Microsoft tell a similar story.
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Martech
OCTOBER 3, 2022
Two major players in this space are Adobe Analytics and Google Analytics. They exist to promote a broader organization. The European Union is well known for protecting the privacy of its citizens — far more so than other governmental entities. A common example is a web analytics platform. The broader organization.
Envy
APRIL 5, 2022
With Google preparing to end support for third-party cookies in its Chrome browser next year , the B2B Tech Marketing industry is anticipating major changes as marketers learn to adapt their B2B PPC strategies in a Cookieless World. Image via Google. Image via Google.
Martech
SEPTEMBER 22, 2021
The promotion is designed and supported by NFT marketplace Sweet with a focus on experience and easy adoption of the technology. RPEOrigin.com co-founder Ryan Phelan has a lot to say about “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept.
Liveintent
MAY 3, 2022
With Google Chrome’s third-party cookie deprecation still on the horizon and Apple rolling out new privacy protection features like they’re going out of style, publishers of all sizes — from The New York Times to niche blogs — are realizing the importance of gathering information from owned and operated channels like email.
Navigate the Channel
JANUARY 3, 2024
percent and Google Android at 2.3 If you offer a flash sale, or “Today Only” promotion, and you haven’t accounted for when your customers’ days start and end, you’ll get some pushback. Vary your content types, such as newsletters, product updates, educational content and promotional offers.
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