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Press Coverage Done Right: A Story Of Social Media, PR And Stalking

Marketing Insider Group

You know what they say, “there’s no such thing as bad PR.” Since then, Kristin has moved to covering social media and Web 2.0 Don’t keep changing your profile picture. I was hoping these CEO’s would all have Google Alerts set up with their names, and I would have immediate notoriety… but I’m still waiting.

Press 100
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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. Make sure your profile reflects that. chrisbrogan.com. Newsletters. May 19, 2008. Your role has changed.

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Are Personas Just a Nicer Word for Stereotypes?

Content Marketing Institute

We posed the stereotype-or-persona question to marketers and got their input on preferred ways to develop useful audience profiles. In the HubSpot: Inbound Marketing and Web 2.0 I then went into our Google Analytics account to prove what assumptions were accurate and which were not. Admit the truth. Don’t go for average.

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The Social Media Email Signature

WebMarketCentral

A growing number of Web 2.0-savvy Based on my informal research, here are the most popular social media elements people are adding to their Web 2.0 email signatures: Twitter page, LinkedIn profile and blog link: these are the most popular social networking elements, used in about half of Web 2.0

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Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

Search Engine Performance Report: ROI up 13% in Q4 07, 97% of Additional Spend Goes to Google by Efficient Frontier It's hardly a shock that Google dominates search marketing budgets, but it is somewhat surprising, as this post reports, that the 800-pound gorilla continues to grow at the expense of competitors with higher ROI increases.

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Looking Back at 300: Top 10 Posts

WebMarketCentral

Social Tagging Sites, Part 7: The Best , June 26, 2007 "Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 Social Tagging Sites, Part 7: The Best , June 26, 2007 "Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0

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Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

What are the best examples of organizations using social media for marketing, promotion and interactive PR ? Social Media Marketing best practice even used by Google by LEADSExplorer A brief post that makes a solid point: blogs have become a primary conduit for corporate announcements and news releases. Got something to tell the world?