Martech

APRIL 15, 2022

Apple’s privacy-protecting Identifier for Advertisers (IDFA) is expected to cost tech companies $16 billion in the coming year, an increase of 9%, according to a report by data solutions provider Lotame. It lets advertisers track users to deliver customized advertising, while protecting personal information. What it is.

Privacy Protection 95

Privacy Protection Privacy Cost Ad Frequency 95

Liveintent

FEBRUARY 22, 2022

Of course, it’s not enough that Google has decided to do away with third-party cookies; Apple has also changed the terrain of the digital landscape with its Mail Privacy Protection (MPP). The post Apple’s Mail Privacy Protection (MPP): What it means for direct-sold deals appeared first on LiveIntent Blog.

Privacy Protection 71

Privacy Protection Privacy Cost Per Thousand CPM 71

Martech

APRIL 9, 2024

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. Google might feel that the transparency has not been appreciated. It has worked with the U.K.

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Privacy Advertising Agencies Paid Search Agency Marketing Proposals 106

Litmus

JULY 23, 2021

Every month, we’re sharing the top trends and shifts we see with email client market share. Although we dive deep into our findings in our annual email client market share blog post, we decided to take a closer look, month-to-month, to bring you up to speed with the latest insights. Google Android: 2.1%. Google Android: 5.0%.

Privacy Protection 92

Privacy Protection Privacy Email Marketing Personalization 92

Litmus

OCTOBER 8, 2021

Welcome (back) to our monthly recap on the shifts and trends with email client market share that happened in the previous month. Compared to our annual email client market share blog post, this series takes a look at the data on a month-to-month basis. of email client market share (currently ranked #4). Google Android: 2.3%.

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Privacy Protection Privacy Email Marketing Mobile Marketing 90

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. states roll out new privacy legislation. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations.

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Work Management Marketing Management Privacy Marketing Analytics Tools 93

Martech

JULY 27, 2022

Only 11% of US businesses fully meet California Consumer Privacy Act (CCPA) requirements, according to a new study. This is actually higher than the 6% fully compliant with the EU’s General Data Protection Regulation (GDPR). Read next: Federal data privacy bill could make life easier for marketers. Why we care.

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Privacy Privacy Protection Business Case Studies 139

Zoominfo

APRIL 11, 2022

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.” . It’s hard to say.

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Paid Search Agency Privacy Advertising Agencies Ad Agencies 100

Litmus

AUGUST 11, 2022

Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more—analyzed from over 1.3 Before diving in, we’ve got an update to share: we’ll be reporting on email client market share in three-month increments moving forward. Google Android: 1.8%. Google Android: 39.8%. Gmail: 29.5%.

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Privacy Protection Email Marketing Planning Privacy 130

Heinz Marketing

JUNE 27, 2022

By Lisa Heay , Director of Business Operations at Heinz Marketing. It’s no secret that the digital privacy landscape is changing. It’s been changing and evolving for several years now across the globe, and if you’re not paying attention as a marketer, you’re going to find yourself left behind with a hard road to catch up.

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Privacy Privacy Protection Opt-out Opt-in 85

Martech

MARCH 11, 2024

Google’s full deprecation of third-party cookies is right around the corner. Time is running out to get all those well-laid marketing plans off the whiteboards and into action. Data hygiene is more than just cleaning and organizing your customer data. Be proactive and put this into practice. monthly, quarterly or bi-annually).

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Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 121

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. Marketers] simply need a better, more secure environment to collaborate with potentially sensitive data sets — first-party data sets in particular.” Get MarTech! In your inbox.

Privacy Protection 122

Privacy Protection Paid Search Agency Advertising Agencies Work Management 122

Litmus

JUNE 10, 2022

Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Google Android: 1.9%. Google Android: 34.7%. Gmail: 28.1%.

Privacy Protection 93

Privacy Protection Email Marketing Planning Privacy 93

Martech

AUGUST 27, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and how are your customers trying to “hack” your products and services? A roadmap for navigating privacy’s choppy waters. Not the same, but not terrible. Chris Wood, Editor.

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Privacy Work Management Marketing Management Privacy Protection 112

Martech

JULY 28, 2023

The data privacy landscape is changing rapidly, driven by legislation like GDPR and CPRA , plus consumer pressure on big tech companies. Marketers can no longer use personal data without restrictions. This affects not only digital advertisers but also email marketers. laws means even marketers who only market within the U.S.

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Open Rate Privacy Protection Marketing Automation Services Privacy 98

Litmus

APRIL 7, 2022

Here’s an overview of the most popular email clients in March 2022, along with the shifts that happened with email client market share last month. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Google Android: 1.7%. Google Android: 25.4%.

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Privacy Protection Email Marketing Privacy Mobile Marketing 100

Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. The reason for this is one word: privacy.

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Analytics Privacy Privacy Policies Privacy Protection 125

Martech

APRIL 27, 2022

Google Play is rolling out a new safety section aimed at giving users more detail about what data apps collect and how it’s used. It will also show whether a developer follows Google Play’s Families Policy and if their security practices have received third-party validation. Get the daily newsletter digital marketers rely on.

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Google Privacy Protection Privacy Opt-out 92

Salesforce Marketing Cloud

APRIL 21, 2022

The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board. These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. Rethink your marketing data analytics strategies.

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Privacy Top of Funnel De-duplication Analytics 98

Litmus

FEBRUARY 9, 2022

Here’s a look at the most popular email clients in January 2022, and what happened with email client market share last month. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Google Android: 1.9%. Apple Mail Privacy Protection: 44.2%.

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Privacy Protection Email Marketing Privacy Stats 93

Litmus

NOVEMBER 22, 2021

It’s time for us to recap the previous month and see what shifts happened with email client market share. This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch.

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Privacy Protection Email Marketing Privacy Differentiation 93

Litmus

NOVEMBER 18, 2022

Before diving in, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Google Android: 1.6%. Apple gained market share, from 57.7%

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Privacy Protection Email Marketing Trends Privacy 86

Litmus

JULY 8, 2022

We’re excited to add these webmail clients to Litmus Email Analytics , and will continue to measure their impact with email client market share. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Google Android: 1.6%. Google Android: 35.3%.

Privacy Protection 79

Privacy Protection Email Marketing Planning Privacy 79

Litmus

MAY 9, 2022

Here’s a look at the most popular email clients of April 2022, plus the shifts that took place with email client market share between March through April 2022. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Google Android: 1.9%. Top email clients.

Privacy Protection 79

Privacy Protection Email Marketing Privacy Mobile Marketing 79

Litmus

MARCH 9, 2022

Here’s a look at the most popular email clients in February 2022, and what shifts happened with email client market share last month. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Google Android: 1.7%. Apple Mail Privacy Protection: 49.4%.

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Privacy Protection Email Marketing Privacy Differentiation 78

Litmus

MAY 24, 2022

Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. Email remains a dominant channel for marketers, consumers, and the overall success of a business. Here are some of the trends in email we’re seeing in today’s landscape: Privacy-proofing.

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Email Marketing Trends Paid Search Agency Privacy 119

Litmus

JANUARY 7, 2022

It’s time for our monthly recap of email client market share where we look back at what shifts took place for the previous. Google Android: 2.0%. Apple’s overall market share went up over three percentage points, from 54.2% Let’s take a closer look at what’s happening with Apple: Apple Mail Privacy Protection: 41.0%.

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Privacy Protection Email Marketing Privacy Stats 86

Martech

NOVEMBER 28, 2022

Marketers are hoping more data sources will translate into better quality data. The average number of sources used by marketers grew by 50% from last year to this, according to a new Salesforce study. This comes at a time when multiple studies show marketers losing faith in their data. Dealing with privacy changes.

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Search Marketing Privacy Protection Privacy Marketing & Strategy 111

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack.

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Email Marketing Marketing Automation Services Work Management Planning 94

SendGrid

FEBRUARY 3, 2022

As the trend of anonymized email open data ramped up in 2021 with Apple’s launch of Mail Privacy Protection and SendGrid’s launch of Apple Open Identifier, there’s been more interest in the anonymization of open data, specifically around Google prefetching opens. The post What is the Impact of Google Prefetching Opens?

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Privacy Protection Google Privacy Trends 76

Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Here’s a closer look at when Gmail is prefetching images and ways you may want to reconsider some of your email marketing metrics to respond.

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Email Marketing Privacy Protection Open Rate Trigger Marketing 107

ATAK Interactive

FEBRUARY 26, 2020

On January 1 st of this year, the California Consumer Privacy Act (CCPA) went into effect. It’s the first major comprehensive privacy legislation to be passed in the U.S. Some companies meet this criterion but believe they are not affected by the privacy law because they are not based in California; however, this is not true.

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Privacy Privacy Protection Act-On Opt-out 78

ATAK Interactive

FEBRUARY 26, 2020

On January 1 st of this year, the California Consumer Privacy Act (CCPA) went into effect. It’s the first major comprehensive privacy legislation to be passed in the U.S. Some companies meet this criterion but believe they are not affected by the privacy law because they are not based in California; however, this is not true.

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Privacy Privacy Protection Act-On Opt-out 78

Martech

JANUARY 26, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, we’ll just have to wait and see. Google announced that it was replacing Federated Learning of Cohorts (FLoC) with a proposed Topics API for targeting. Chris Wood, Editor.

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Privacy Protection Marketing Proposals API Privacy 92

illumin

FEBRUARY 8, 2024

The other shoe has dropped – by the end of 2024, Google will have eliminated third-party cookies from its Chrome browser. With the grand exit of one of digital marketers’ biggest targeting tools, solutions are lining up to fill the gap and crown themselves the next big thing.

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Privacy Protection API Privacy Ad Exchange 52

Litmus

AUGUST 6, 2021

It’s time for our recap of last month’s top trends and shifts in email client market share. It’s a closer look at a snapshot in time—versus our annual email client market share blog post—so we can bring you up to speed with the latest insights, faster. Google Android: 2.1%. Google Android: 5%. So what happened in July?

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Privacy Protection Email Marketing Privacy Mobile Marketing 99

Envy

APRIL 5, 2022

With Google preparing to end support for third-party cookies in its Chrome browser next year , the B2B Tech Marketing industry is anticipating major changes as marketers learn to adapt their B2B PPC strategies in a Cookieless World. Are you looking for Marketing Envy wisdom? Catch up with us, we would love to help!

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B2B Marketing Work Management Marketing Management Paid Search Agency 118