Martech
JUNE 6, 2022
Apple’s app privacy rules have resulted in 59% of mobile advertisers moving ad spend from them to Google Play and alternative Android platforms, according to a new study released today. One result: In the third quarter of 2021 Android got more marketing dollars than iOS for the first time, a 10% swing from three years earlier. .
Customer Experience Matrix
APRIL 30, 2019
You could also add add products whose purpose is privacy, like ad blockers or proxy servers; the gazillion contenders in the pay-people-to-watch ads industry; privacy-enhancing extensions to standard products such as Google Chrome and Firefox; and, perhaps most prominent, the privacy-centered positioning of Apple.
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Litmus
DECEMBER 17, 2021
It’s that time of the month where we recap the shifts that took place with email client market share last month. Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) will now be listed under “Apple”. Google Android: 2.2%. Top email clients.
Benchmark Email
MARCH 7, 2022
Privacy is the buzzword in the digital world today, and the protection of user data has become the core focus of many businesses. Google Chrome, which has a market share of 63.58%, plans to do the same by 2023. For this reason, Safari and Mozilla have blocked third-party cookies from their browsers.
Webbiquity
MAY 16, 2023
end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly.
Martech
APRIL 15, 2022
Apple’s privacy-protecting Identifier for Advertisers (IDFA) is expected to cost tech companies $16 billion in the coming year, an increase of 9%, according to a report by data solutions provider Lotame. It lets advertisers track users to deliver customized advertising, while protecting personal information. What it is.
Litmus
JUNE 29, 2021
Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections. How can you do that?
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