Webbiquity
MAY 16, 2023
end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly.
Marketing Insider Group
NOVEMBER 24, 2020
Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Content marketers should embrace data to improve the performance of content. Why Traffic Analytics Matter.
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SmartBug Media
MARCH 2, 2020
Unless you’ve been literally sucked into an episode of Mad Men, you’re currently sitting in the year 2020 and have probably heard of Google Tag Manager (GTM) and understand that it’s related to advertising. Maybe you’ve heard GTM can help you track visitors way easier than other tools? That’s one type of tag.
Search Engine Journal
FEBRUARY 27, 2023
Tracking form submissions is a crucial aspect of marketing success as it allows organizations to gather valuable data about their audience and their preferences. The post Form Tracking With Google Analytics (Via WordPress And GTM) appeared first on Search Engine Journal.
Huptech Web
JULY 14, 2022
Table of Content Introduction What Is Google Tag Manager (GTM)? Copy Google Tag Manager Snippet Step 4. What are tags? Tags are snippets of code or tracking pixels captured by third-party tools. The tag refers to elements you want to track on a web page or platform.
Lenny's Newsletter
SEPTEMBER 7, 2023
Simplify security | Mixpanel —Event analytics that everyone can trust, use, and afford | AssemblyAI —Production-ready AI models to transcribe and understand speech — Claire Butler was Figma’s first GTM hire and their 10th employee. Brought to you by Vanta —Automate compliance.
Sprout Social
JULY 25, 2023
Yet, 69% of business leaders believe social media data and insights are currently underutilized at their organization. How do you ensure your social media reporting is contextual to your organization’s overall objectives? Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics.
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