Google, Linkedin and Twitter - B2B Marketing Zone

Why I Hope the IPO Doesn’t Ruin Twitter

B2B Marketing Traction

NOVEMBER 8, 2013

A long time ago I heard a marketing expert tell an audience of marketers to think of Twitter as an online radio show. On this online radio show called Twitter, your broadcasts are free. Broadcasting messages on Twitter is free. But then Google went into social media with Google+. That’s LinkedIn.

Twitter

Twitter Broadcasting Social Media Advertising Mediums

B2B Marketing Survey Says Email and Twitter Work

B2B Marketing Traction

APRIL 17, 2013

It concluded that Google is tops for traffic to websites from organic searches, social media provides a small fraction of traffic to these websites, email is a top lead generator and conversion activity, and that paid search is declining among B2B marketers. Marketing Planning b2b email marketing marketing social media twitter'

Customer Surveys

Customer Surveys Twitter Email Marketing Paid Search Agency

How to Limit Email and Messages from Social Networks

B2B Marketing Traction

JUNE 4, 2012

One of my friends signed up for Twitter, followed me and forgot about it. I shared several article links on Twitter ( www.twitter.com/cmo4hire ) as I was curating content on www.Scoop.It. In a phone conversation when she told me what the messages said, I knew they had come from Twitter. She shut down her Twitter account.

Social Networks

Social Networks Social Media Twitter Curation

4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

JANUARY 3, 2014

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. Photos shared via Twitter and Instagram, videos on YouTube and Vine, and quickly scan-able content on SlideShare are the most shared and popular content. By the end of 2013, Twitter had over 210 million users. Create your Google+ Company Page.

Planning

Planning Tactics Marketing Plans Trade Show

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

OCTOBER 16, 2015

The announcement from Google that sites need to be responsive was done in February of 2015. Web developers and SEO providers took note of this, because it is rare for Google to announce algorithm changes in advance. The client’s Google+ page existed, but it wasn’t branded, and no one was posting information there.

Case Study

Case Study Case Studies Social Media Social Marketing

Social Media Marketing: Where Do I Start?

B2B Marketing Traction

JANUARY 30, 2013

Business to Business marketers should start with LinkedIn. For B2B marketers (consultants, business lawyers, accounting firms, technology and manufacturing companies), LinkedIn is the number one social media platform with 200 million users. Over 90 percent of corporations use LinkedIn to search for skilled workers.

Social Media

Social Media Social Marketing Planning Media

Before You Abandon Your Social Media Accounts, Read This

B2B Marketing Traction

DECEMBER 13, 2011

At a recent presentation I gave on social media, one of the attendees commented that he had just cancelled his Twitter account, because he didn’t understand the value of that social media platform account or how to use it. In a LinkedIn discussion group, a participant posted that they had been blogging for six months with no results.

Social Media

Social Media Media Linkedin Twitter

6 Basic Social Media Results You Need to Track

B2B Marketing Traction

JANUARY 23, 2013

It’s similar to the old Google Page Rank and is logarithmic, so bear that in mind, too. Retweetrank.com will give you the number of lifetime retweets and your retweet ranking as a percentile of all people on Twitter. Over time, you’ll be able to see (and show) the increase (or decrease) in each metric. Slideshare.

Social Media

Social Media Media Stats Youtube

Is Your Own Website Stopping You From Getting Found Online?

B2B Marketing Traction

DECEMBER 17, 2013

One of the reasons is Google’s recent emphasis on website performance and compatibility with mobile devices. Websites that have old content won’t perform as well as those that offer dynamic information with answers to questions people are asking on Google, Yahoo and Bing.

Marketing Websites

Marketing Websites High Quality Lead Social Media SEO

Is Marketing Staffing Going the Way of IT?

B2B Marketing Traction

MARCH 7, 2014

A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. Your website and Pay Per Click (PPC) ad campaigns need someone who knows Google and other web analytics.

Paid Search Agency

Paid Search Agency Advertising Agencies Marketing Management SMB

What to Do if the Competition Stalks Your Customers Online

B2B Marketing Traction

FEBRUARY 15, 2013

I manage marketing and social media for some of my clients, and imagine my surprise when I found that a marketing services vendor in my network was following not one, not two, but many of my clients or customers on Twitter. Despite all the sadness around these types of lowly copycats, it does happen and there are things you can do about it.

Ideal Customer Profiles

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing

In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics

B2B Marketing Traction

JUNE 14, 2013

So, when a business decides to market on social media platforms like LinkedIn, Twitter, Facebook, and Google+, they don’t always have a strategic social media plan and they often don’t monitor social media analytics to make sure they are on the right track and getting the right results.

Social Media

Social Media Analytics Media Marketing & Strategy

If There’s One Thing Constant About Marketing, It’s Change

B2B Marketing Traction

OCTOBER 12, 2012

Google’s Zero Moment of Truth. Google coined a term and acronym – the Zero Moment of Truth or ZMOT. Just research Google’s latest algorithm change, code named Penguin , to validate this. Google weighs heavily relevant, quality sites with relevant, high quality content, and pays less attention to SEO tactics.

Internet Marketing

Internet Marketing Pricing Price Consulting

Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

MAY 30, 2014

Note that you don’t have to be on every social media platform, but you should be branded on the majors: Twitter, LinkedIn, Facebook and Google+. Your brand has one voice, one look and feel, one persona that comes across every time. Transparency. Don’t hold back your story.

B2B Marketing

B2B Marketing Product B2B Trust Marketing

9 Must-Have Basic Business Blog Features

B2B Marketing Traction

JANUARY 19, 2012

A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. Blog archives so a visitor can see by date how long the blog has existed and the volume of posts. A way to subscibe to the blog (typically an RSS feed). Feedburner seems to be a top choice. A tag cloud which displays themes that the blog posts cover.

Business Blogging

Business Blogging Features RSS Blogger

A Practical Social Media Strategy for B2B Marketers

B2B Marketing Traction

APRIL 9, 2013

Side note - I tried to find the originator through a Google search so I could provide proper attribution, so readers, please advise if I am off base here.] For B2B marketers, this is often LinkedIn. With LinkedIn you can build your personal profile and begin connecting with colleagues. You don’t have to do it all.

Social Media

Social Media Social Marketing B2B Marketing Practices

B2B Marketing Trends I’m Thankful for

B2B Marketing Traction

NOVEMBER 23, 2011

Social media sites like Facebook, LinkedIn, Twitter, YouTube and Google Plus have indeed grown and allowed the average citizen platforms from which to voice their preferences. In 2007 Ben McConnell and Jackie Huba wrote the book, Citizen Marketing.

B2B Marketing

B2B Marketing Trends Paid Search Agency Advertising Agencies

B2B Marketing Zone

B2B Marketing Traction

Why I Hope the IPO Doesn’t Ruin Twitter

B2B Marketing Survey Says Email and Twitter Work

Trending Sources

How to Limit Email and Messages from Social Networks

4 Winning Tactics to Put in Your Marketing Plan

Case Study: Getting Results with Social Media Marketing

Social Media Marketing: Where Do I Start?

Before You Abandon Your Social Media Accounts, Read This

6 Basic Social Media Results You Need to Track

Is Your Own Website Stopping You From Getting Found Online?

Is Marketing Staffing Going the Way of IT?

What to Do if the Competition Stalks Your Customers Online

In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics

If There’s One Thing Constant About Marketing, It’s Change

Why B2B Marketers Must Pull Up From Boring Product Marketing

9 Must-Have Basic Business Blog Features

A Practical Social Media Strategy for B2B Marketers

B2B Marketing Trends I’m Thankful for

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